Mama Maker: Sascha from Mamava

Finding a place to pump while out in public, or at work, is something Sascha Mayer, co-founder and CEO of Mamava, doesn’t want moms to have to worry about.

Since 2013, Sascha and her co-founder Christine Dodson have equipped stadiums, airports, schools, government buildings and other workplaces all over the United States with private pods for breastfeeding mothers.

You can see for yourself by downloading the Mamava mobile app to find nearby locations, as well as other public mothers’ rooms vetted by user ratings and reviews. (From a quick search in my neighborhood, I found more than a handful of options within a 5-mile radius. I see more outings in my breastfeeding future!)

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While building their own families, the two mompreneurs incubated Mamava at a design agency in Burlington, Vt. At the time, they traveled for work frequently, which meant “pumping in restrooms, closets and even the backseats of clients’ cars.”

From the beginning, Mamava has focused on sustainability as a certified B-corporation. It’s demonstrated both in the way they design and manufacture their American-made products, as well as their outlook on the role breastfeeding plays in a cleaner planet.

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“Sustainability to us means empowering every woman with the opportunity to breastfeed if she desires to do so,” says Sascha.

“In addition to its health benefits, breastfeeding eliminates any need for packaging and shipping that formula requires. It’s a zero-waste solution, and one that can help reduce the prevalence of many illnesses and health conditions, which results in lower health care costs.”

Women Helping Women Succeed

Inspired by this New York Times article, Sascha and Christine are working hard to remove any barriers to breastfeeding in the workplace by taking to the halls of the Nation’s Capitol, the tech-spotting Consumer Electronics Show, and everywhere in between.

“We are really focused on our mission which is about changing the culture of breastfeeding by helping make it an accessible choice for all mothers,” says Sascha.

The pop culture shift is is starting to show, with recent photos of breastfeeding celebrities and political candidates going viral.

“A major milestone for us would be to have breastfeeding rates increase from 81% of new mothers to 90% by the end of this decade,” she says.

“In the months and years ahead we are bringing other tools and products to market that will make it easier for moms to reach their breastfeeding goals, and for facilities and employees to support them,” she says.

Just last week, they officially launched the Mamava Mini, designed for workplaces that need a compact solution that retains the privacy of their original suite and adds additional productivity features, like a laptop desk.

“We also hope to be able to bring the brand and our solutions to international markets in the near future.”

How This Mompreneur Makes it Work

“My mantra is that perfection is the enemy of progress – whether at work or at home,” says Sascha. “Sometimes good enough, is good enough.”

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“I have a wonderful supportive husband who takes on more than half of the childrearing, and believes in my company’s mission as much as I do,” she says.

Now that Sascha’s kids are getting older, she values their growing independence and recommends other moms “encourage their children to take on responsibility.”

“It can be painful when they make mistakes, but eventually they learn and are empowered by their accomplishments,” she says.

It’s something to look forward to for those of us still in the infant to toddler stages!

Speaking of which, if you’re a mom-to-be trying to solve the problem of where to pump in the office when you return from maternity leave, Mamava’s team offers the following tips:

  • Create a transition plan with your employer before you head out for maternity leave
  • In the transition plan, include your plans to pump at work and that you will need access to pumping accommodations upon your return
  • Check the laws and make sure your employer knows how to comply with them
  • Rally with other women in your workplace to request a Mamava lounge, as many other moms have done!

For help choosing a pump and other accessories, check out another “Mama Maker” with similar goals for making breastfeeding more accessible: Jennifer Jordan from Aeroflow Healthcare.

Mama Shaker: Jyotika, from Facebook

Just 7 weeks into motherhood, Jyotika is an encouraging example of how a supportive manager and corporate culture can set up working moms (and dads) for success upon their return.

When we spoke, she frequently cited her manager as instrumental to her pregnancy, “from little bits of advice of how to handle morning sickness at work, to bigger career decisions.”

As a product manager at Facebook, Jyotika was offered challenging assignments all the way into her third trimester, which ultimately led to receiving a promotion during maternity leave.

“I felt supported and recognized, and like everyone around here believes in me and I can do this,” she says, describing how she rounded out her pregnancy with a “fulfilling 6 months” on a high visibility project.

The boost of confidence Jyotika received from her team has allowed her to embrace the early days of parenting with a similar tenacity. She’s even found her data-driven approach to come in handy with a newborn.

“I keep looking for pattern recognition,” she says about tracking her baby’s eating, sleeping and diaper changes. “My husband always laughs about how I’m product managing my baby.”

Joking aside, Jyokita has quickly discovered how complementary parenting and professional life can be to one another, when given the circumstances to thrive. She wants anyone who’s considering the idea of starting a family, but worried about what it will mean for their career, to take heart.

“This is going to make you a better and stronger professional. It’s going to give you more perspective. It’s going to help you prioritize better,” she says.

“Staying calm through a 2-week-old screaming in your ear, your heart racing, will make you better at crisis management.”

Even when the nights are long and Jyotika has moments of doubt, she gains solace in the fact that so many parents around her are making it work.

Helping Women Succeed in the Workplace

As a manager herself, Jyotika understands the natural inclination to help employees during pregnancy by reducing their workload.

“When someone on your team gets pregnant, a lot of well-meaning, well-intentioned managers try to support the the woman by taking responsibilities off,” she says.

“On one hand, it helps because pregnancy is physically and emotionally challenging. But at the same time, seeing your scope reduced or your responsibilities taken away can create a lot of anxiety and introduce self doubt.”

“The best way to support someone who’s pregnant is to give her the choice,” she says. “Let her decide how much or how little she wants to take on.”

Jyotika also recommends that managers talk about it openly, ask what your employees need, and (if applicable) share your own experiences of parenting.

“Both very senior men and very senior women on my team are vocal parents,” she says. “When you hear a director of engineering talk about how his baby doesn’t sleep through the night or is having a hard time eating, it normalizes it,” she says.

Mark Zuckerberg’s own experience as a new dad has certainly helped pave the way for this open dialogue and inspired equal parental leave at Facebook and beyond.

“The thing that has kept me sane and the biggest source of support has been having my husband home,” she says. “There’s nothing that compares with having the father home from day one.”

Paternity leave “helps the father and baby bond in a way that nothing else other than time can accomplish,” says Jyotika.

“If you can make it easier for fathers to stay home it’s one of the best ways to help women at work,” Jyotika says.

Mama Shaker: Janice of Healthy Pregnancy Made Simple

With the swarm of warnings about what not to eat while you’re pregnant, Janice wants to help conscientious mamas-to-be figure out what to say yes to.

“We have this mama bear instinct to want to protect our babies, even though they’re not ‘here’ yet — because we know that they’re at their most vulnerable stage, growing every organ and every system in their body,” she says.

Janice understands firsthand that despite the desire to make thoughtful choices during pregnancy, it can feel overwhelming.

“You’re in the right to be concerned and to be on top of what you’re eating,” she says. “It doesn’t have to be really complicated, even though the internet makes it seem that way.”

Her Facebook group, Healthy Pregnancy Made Simple, is just the beginning of a new chapter for the wellness coaching business she started 4 years ago. She’s taking a holistic approach to helping women through those crucial 40 weeks.

“It’s not necessarily about what you eat. It could be what you drink, it could be what you’re breathing in,” she says. “So I go beyond the nutrition side of things so that women are feeling great during their pregnancy, hopefully reducing their symptoms, and feeling like they’re doing all they can to set the stage for a smart, healthy baby.”

How Motherhood Inspired a Business

After starting her career in the consumer packed goods industry, Janice decided to get smart about what she was putting in her body before starting a family.

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After spending years trying to increase the consumption of most of the major brands you see in the grocery store, she came to the realization that “the messages that I’m putting out there aren’t really helping anyone.”

She planned it out financially with her husband, left her marketing job, and entered the world of wellness and nutrition coaching.

Her newfound freedom has also allowed Janice and her family to spend a few months abroad in Columbia, where her husband has roots.

“We decided to try and get away from the Canadian winters,” she says. “We have the flexibility, so we figured let’s give this a try.”

Women Helping Women Succeed

“Now that we can do everything online, it’s just amazing,” Janice says, as she describes how she’s tapped into groups of wellness experts, fellow moms, and masterminds to build her business.

“Being a mompreneur can feel very isolating, when it’s just you and the kids and the house,” she says. “So having these connections have been really helpful, because I was used to going to the office everyday and working with 40-50 people and having that social network.”

Similarly, Janice wants the moms she coaches to reap the benefits of a supportive community.

“Sometimes if you’re trying to do things differently, and you’re getting those head turns and eye rolls, having someone in your corner to say ‘yeah, it’s okay that you’re worried about that kind of stuff and trying to take action’ can really help.”

How This Mompreneur Makes it Work

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“If you’re starting a business, and you’re trying to manage being a great parent, you can’t do everything all the time,” Janice says.

She encourages entrepreneurial parents to build a support system and create daily rituals that bring them energy, while letting go of the things that don’t.

“If you can afford to have somebody to clean the house, or do the grass, or shovel the snow, you can then use that time to spend better quality time with your kids or work on your business.”

She gets up before 5 a.m. and writes for an hour and a half before her kids wake up. They have a little bit of “cuddle time” before she heads off the gym, while her husband makes breakfast for the kids.

For any parent who finds it challenging to build in time for self-care, Janice recommends keeping it simple.

“Focus on doing the things that give you joy, whether that’s talking to a friend on the phone who lifts you up, reading a great book, watching a romantic comedy, or taking a nice bath,” she says.

The highs and lows of building her business have felt similar to parenting, “80 percent of the time it’s difficult, and 20 percent of the time it’s the most amazing thing ever.”

“It’s hard work, but at the end of the day I love what I do,” Janice says. “It’s not all rose-colored glasses, but I’d much rather being doing this than commuting 2 hours a day to work, missing my kids.”