Mama Shaker: Nicole, Guiding the Way to a Sweet Family Life

Nicole Seawell was a high-achieving attorney when her first baby plotted his own course by arriving three weeks early. Now with three teenage boys, she’s learned how to navigate the unique personalities within her family, channel her peak productivity, and ultimately guide others to do the same.

“My professional life kind of went topsy turvy,” she says about her jolting start to motherhood. “I didn’t value the supporting role enough. Once I did, I realized I’m actually excellent at supporting others to get done what they want to, and that has taken me from a good attorney to a great one.”

Nicole found her sweet spot when she “worked one leg in the business world and one leg in the legal world,” because she liked the fast pace of business.

“Where I found my special power was being able to be in both worlds,” she says.

“I was born under a productive star,” says Nicole, adding that she’s been told by Tibetan monks and Guatemalan ancient women that “I have a way of tuning into my ancestors’ wisdom and youth energy.”

“I’m able to see the path forward in any situation.”

Today, that means weaving together her work as an attorney with her husband’s law firm and her coaching business, Sailor’s Sweet Life, which is named after her golden retriever.

“I can’t have a more supportive partner in my legal work than the father of my children and my co-creator in life,” she says.

The ability to tap into prime opportunities for creativity and productivity has also helped Nicole’s coaching clients. In fact, she’s learned it’s not about dramatic, sweeping changes.

“Really what they’re looking for is helpful tweaks,” she says. “Inherently they are them, and they want to stay that way, but they want to be a more productive, more enjoyable version of themselves.”

It Takes a Village

At the root of Nicole’s mission to help families maximize joy and decrease stress are tools like Enneagram to learn about the unique personalities that can form our families and support systems.

“Ninety percent of the time you have good intention by people,” she says. Instead, “it’s miscommunication; people speak to one another like they’re speaking to themselves” that causes tension and stress within a family.

“There’s no better way than honoring each other by speaking to that person or acting with that person the way they want to be treated,” she says.

For Nicole, learning about her sons’ different personality types has been a game-changer.

She recalls feeling frustrated, thinking at the time, “I don’t understand, I’m doing the same thing” as a parent, until she realized, “they’re three different people.”

“It was like a light shone upon our family and so much stress disappeared,” she says.

As a fellow fast-talker, I found my conversation with Nicole energizing. But with her boys she’s learned to change her cadence and count in her head to give her son 20 seconds to respond.

“So much with teenagers is letting them talk when they want to,” she says.

Even so, Nicole believes that every stage of parenting comes with its own challenges. She believes the “enjoy every minute, it goes so fast” reminder commonly dished out to parents of young children is “cruel advice.”

“It is magical, but it’s absolutely exhausting,” she recalls.

And if you don’t love every stage of parenting, Nicole doesn’t believe that mom guilt is necessary either.

“Spare yourself all of that and be your own champion by arming yourself with tools that help you get through it,” she says.

“Along that whole spectrum, if you know you and if you’re doing this with someone else and you know them, this can be so much more of an enjoyable journey.”

As an achiever married to a perfectionist, Nicole and her husband took the time to learn about each other’s personalities and communication styles.

“We conscientiously–when they were real little–figured out how we work well together and how to honor that,” she says. “I can see when I trigger him and he can see when he triggers me, and then as your kids grow you can pull them into the fold.”

She also believes this insight can be applied to other caregivers and extended members of the family.

“Our mentors, our people who teach us, are all over the place in our lives, so being open to that is really important,” she says.

How this Mompreneur Makes it Work

Self-care as a goal can feel intimidating until you know yourself and “what feeds your soul,” says Nicole.

“I love being in nature and that’s one of my coaching principles to reset the heart and reset the mind, but also to open us up to creativity,” she says.

Nicole takes a “brisk walk” early each morning and in the evening with Sailor, no matter what the weather brings in her home of Colorado.

“Unbelievable solutions come and brainstorming that you didn’t think was possible,” she says about recommending afternoon walks to her clients.

She incorporates the “science of timing” in her practice and to plan out her day, based on the book When: The Scientific Secrets of Perfect Timing by Daniel H. Pink.

“On the whole, the way that the world operates and the way that the majority of humans do is that you have an uptick of analytical activities first thing in the day,” she describes.

“There’s a slump that we all kind of recognize around lunchtime.”

According to statistics, more mistakes are made in mid-day surgery, and “judges are more cantankerous, less likely to be compassionate in the afternoon,” says Nicole.

“Afternoon is good for creative, restorative activity, quiet work, collaborative work,” she says.

As a parent who experiences the daily “witching hour” with my boys, I wasn’t surprised to learn that around 4:00 or 5:00 p.m., we all get an energy uptick.

Fortunately for Nicole, she has plenty of it to go around, which she channels into “nourishing” her teenagers after school and at dinner time.

While the path through each stage of motherhood looks a little different, Nicole believes that there’s wisdom to be gained along the journey.

“This is an amazing set of skills and experiences that you’re having,” she says about parenting young children.

“It won’t be forever but put that framing on the whole ride–that you’re an amazing supporter–and you’ll have so many wonderful opportunities.”

Mama Shaker: Sarah, Unleashing Extreme You

During Sarah Robb O’Hagan’s ascent running brands like Virgin, Nike, and Gatorade, she learned there’s no time like the present to push the limits of what you’re capable of.

“Life is too short to put your potential on hold,” says Sarah. “It is for sure a lot of work to balance parenting and career — and only you can set an agenda that meets your own level of energy.”

Her message arrived at the very moment I needed to hear it. The last few weeks have served up a heaping dose of FOMO mixed with a cocktail of close calls that quickly put things in perspective.

Sarah and the fellow “Extremers” she writes about in her book, Extreme You: Step Up. Stand Out. Kick Ass. Repeat, are living proof that you can aim high, stumble, and reinvent yourself–in many cases while embracing the messiness of parenthood.

“There are times in parenting when the sheer exhaustion of it means that being your best self is just totally indulging in time with your kids,” she says. “There are other times when you have the energy to set new goals for yourself and share with your kids what you are achieving in your life.”

In her book, Sarah recounts how Laura Wolf Stein elegantly described her drive surrounding career, family, fitness goals and other passions as “cylinders” that “often fire separately, not all at once.”

By doing so, Laura allowed herself to stay fully present during maternity leave, and later to not feel guilty if one night she missed her kids’ bedtimes because she’d “get to binge on them all weekend long.”

It Takes a Village

While interviewing with Gatorade, Sarah discovered she was pregnant with her third child. To her surprise, her soon-to-be boss, PepsiCo CEO Massimo D’Amore, welcomed the mother-to-be with open arms. She eventually went into early labor, just as she was putting the finishing touches on a rebrand that would kick up again during maternity leave. Sarah ultimately saved the brand from peril through a Jerry Maguire-like maneuver chronicled in Fast Company.

The parallels between parenting, leadership and endurance training are not lost on her.

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“Parenting and families in general are a team sport,” says Sarah. “There is so much to be gained by surrounding yourself with others that can partner with you just as you support them. That’s the way to raise a great family.”

She shares the stories of Alli Webb, founder of Dry Bar, and national news correspondent Janet Shamlian, who kept their passions alive while staying home with their kids by taking incremental steps toward their goals. For Alli, it meant perfecting her craft by making house calls and taking a cue from her parents’ retail prowess. Janet started by watching and critiquing the news from her kitchen, then traveling to cover stories for days or weeks at a time, later enduring a cross-country commute, and finally landing her dream gig filming from her home base.

Whether or not your ambitions are career-related, Sarah believes every parent can tap into their potential–and in the process–inspire their kids to do the same.

“There are so many opportunities to take on responsibilities that stretch you and give you new skills,” she says. “Maybe it’s volunteering at an event at your child’s school. Maybe it’s picking up a musical instrument that you always wanted to play. Or maybe it’s getting the whole family involved in an activity you’ve never tried.”

“Just try something new. Along the way you might learn about some new aspects of yourself that you want to develop more.”

For Sarah, it meant finally venturing off on her own and building the Extreme You brand from scratch.

“My kids have really unleashed in me a desire to not be complacent, to keep learning and growing and to get out of my comfort zone — just like I ask of them!”

Oxygen Masks

“I have come to learn that the most important thing I can be is a role model for my kids,” says Sarah. “I dealt with a lot of ‘mommy guilt’ when I first became a parent. Through the mentoring of other moms, I learned that the best thing you can give your kids is the example of you just loving what you do in your life and work.”

I know I’m not the only parent of young children who mentally puts their bucket list on hold while changing diapers and making chicken nuggets on rotation. So how do we move past guilt as one of the obstacles to living up to our potential, now?

“The way to get over mom guilt is by recognizing that the best parent is the parent who is thriving in their own life,” says Sarah.

“Guilt is a wasted emotion. Most people who are in their later years have more regret for what they did not do in their lives–to assuage their guilt–than the times they chose to pursue the things they cared about.”

I recently heard this same sentiment from Ric Elias, a passenger of the “Miracle on the Hudson” flight in the moments that he thought would be his last, and again from Alison Hadden who’s championing her “No Time to Waste Project” following an advanced breast cancer diagnosis at 38 years old.

“Most importantly — you only have one life,” says Sarah. “Allowing your kids to see you thriving and living to your potential is the best thing you can do for them.”

 

 

Mama Shaker: Lisen, Helping Moms Work, Pause and Thrive

Author and workplace culture advocate Lisen Stromberg has a message for her younger self, and for all of us who feel overwhelmed as working mothers of young children.

“I remember feeling panicked all the time that I wasn’t doing what was best for my children, and I wish I was a little kinder to myself.”

She describes her memories of “being in a constant state of triage.”

“Before 8 a.m. we’ve got to get clothes on, teeth brushed, lunches packed, baby breastfed,” the mother of three recalls — and all before the work day begins.

Lisen describes this ability to juggle as “accordion-like,” where moms are capable of expanding and contracting “in a beautiful way.”

“I wish I had known that my capacity would expand and I would be able to do all those things — not always well — and the kids would live through it.”

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Since we talked in January about her book, Work PAUSE Thrive: How to Pause for Parenthood Without Killing Your Career, I took a pause of sorts from writing, while I transitioned into a new job and dealt with an intense new chapter of parenting.

In the eight months since then, I’ve found myself repeating Lisen’s mantras–and sharing them with other moms navigating career and parenting pivots of their own.

“Frankly when I was a new mother, in some ways professionally that was a productive phase of my career because I was so darn focused and so capable of getting everything that needed to happen done,” she says. “And that’s a powerful place to be.”

It helps to hear–from someone who’s lived through it–that this stage of parenting can be a “Phoenix rising” moment, as Lisen describes it. She also believes all the hormones coursing through us in early motherhood are actually a benefit.

“You’re just like on fire in this gorgeous way,” she says. “At the time it feels like hell.”

And that cocktail of physiology and limited time can lead to clarity.

“I got very clear on what I needed to do and who I was fighting for,” she says. “In my case I was fighting for my kids and my future.”

For Lisen, that meant every aspect of her life had to fit: her work, her relationships, her health, “everything.”

“It changed me in a powerful way.”

Women Helping Women Succeed

Work PAUSE Thrive is a wonderfully thorough analogy of research on working motherhood, which features stories of women who’ve successfully paused their careers–in a number of ways.

For Lisen, it meant rethinking her role as a journalist after maternity leave ended (which she wrote about in The New York Times), taking turns with her husband to amp up their careers at different times, and starting her own non-profit organizations and consultancies.

She cautions that pauses are not about getting relief from the stressors parenting.

“Being overwhelmed is the reality of parenthood,” she says. “You are now responsible for another soul.”

Instead, it’s about taking a moment to reassess what you want for yourself and your family. That can mean making adjustments in a current job, returning to work after taking time to focus on family, starting a business, or finding another passion to pursue.

“The women who I saw truly thriving were the ones who just had clarity,” says Lisen.

She describes these success stories among mothers who were “very intentional about their choices, and very empowered about their capacity as humans and what they can deliver.”

Lisen points out that these same women were willing to live with their choices even if it didn’t work out the way they planned.

“I think the women who suffered–that I interviewed with–are the ones who weren’t clear on their values and weren’t clear on what they were willing to give up and risk, and felt guilt about it.”

Lisen originally set out to interview 25 women, which then grew to 150, and then 1500 interviews later she had a comprehensive body of data to back up her instincts about the non-linear paths of working mothers.

“I wanted to be really sure that my intuitions and my beliefs and my experiences were real,” she says.

It Takes a Village

I was surprised to learn in Lisen’s book about a period in U.S. history where childcare was provided by the government so that mothers could support the economy during wartime–guilt-free.

“There seemed to be absolute clarity that this was an important thing to do for your country and to do for your community,” she says. “And it was liberating in some ways, right.”

When their husbands returned from war, the support went away, and mothers “re-claimed their roles” at home.

(And we all know what’s happened–or I should say hasn’t happened–for childcare since then.)

“With 64 million millennials right in the prime childbearing years–not having paid leave and not having affordable childcare–we’re seeing so many women pause their careers who never even envisioned they would do that,” says Lisen.

She cites the paradox of wanting to advance women in the workforce, but not having the structures in place to support them.

“We don’t honor caregiving in our country in terms of our policies and our workplace,” she says, noting the added pressure of being available 24/7.

The secret to thriving is what Lisen refers to as “time mastery” and it was shared by all the women she interviewed who stayed in the workforce. They successfully affirmed their commitment to their jobs while speaking up when they needed to make time for personal responsibilities.

“Their employers didn’t punish them for that, and that’s a distinction we need to make,” she says.

“If there’s anything I could wish for the next generation of talent,” says Lisen, “it’s that they feel empowered to be able say ‘I know I will give you 110 percent but I have to give it on my schedule.’ ”

 

Mama Shaker: Ashley, On Going Remote to Be More Present

Ashley Bernardi’s career took a couple of Goldilocks-style turns before she landed on something just right. Her story is punctuated by broadcast-worthy soundbites, which she honed after spending a decade as a network TV producer.

“I was traveling the world producing breaking news stories and I had a baby at home,” she says.

While covering events like Virginia Tech, presidential elections, and renewable energy, Ashley began to feel the tug of working motherhood.

So she traded in her passport for a 90-minute commute in the Washington, D.C. region. While Ashley loved her pivot to PR, she couldn’t help but do the math, recounting “that’s three hours I could spend with my family.”

“I am missing out on the most precious moments of my daughter’s life,” she remembers feeling at the time.

When Ashley’s second daughter was born, an “entrepreneurial fire lit inside,” and she began to dream up a way to fully integrate her career and family life.

Taking inspiration from her own mother’s journey as a “mompreneur” behind a successful dance company, Ashley took the plunge with the help of mentorship and resources from the Small Business Administration.

“I launched my company literally in my daughters’ playroom in my basement,” she says.

“Here I am four years later and loving it.”

Today, Ashley runs Nardi Media, a media relations and publicity business, with a fully remote staff, so she can be present for her three daughters.

“I want to be the first person they see when they get off the bus,” she says, describing how important it is that her daughters see her–and only her–at 3:30 p.m. every day.

While starting a company isn’t the only way to go remote, it’s what has allowed Ashley the most flexibility to meet this goal.

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Women Helping Women Succeed

“My life is really fun and I wouldn’t say balanced or the same any day,” says Ashley. “It’s all integrated: my work and my play and my children.”

She’s a big advocate for anyone looking to do the same thing–whether it’s her employees or clients she works with.

“It’s no coincidence or mistake that the majority of authors that do come to me are focused on–my interests–parenting, supporting women at work, supporting women at home, health, wellness, science and business.”

Ashley shared lessons from her journey to get to a harmonious place for her career and her family. They’re as relevant for entrepreneurs as they are for anyone looking to continue building their career remotely.

Her first tip? Timing is everything.

“I wish I hadn’t waited so long but everything in my world that has happened has been the right timing,” says Ashley.

Surround yourself with the right people, including experts and “a team that can help support you and grow with you.”

“I don’t have my MBA, I didn’t go to business school but I knew I needed people who knew what they were doing,” she says.

Finally, don’t forget self-care.

“As a mom and business owner, I learned the hard way that one of the most important things I need to take care of is my health,” she says.

Whether you’re building a business or you’re on conference calls from sunrise to sunset, it’s easy to blur the lines working from home.

“I didn’t realize the serious health implications it has when you don’t take care of yourself,” says Ashley.

“But it’s so true when they say put your oxygen mask on first.”

 

Mama Makers from Head to Toe

This holiday wishlist is inspired by five women who overcame the highs and lows of “mompreneurship” all the way to the shelves of NORDSTROM (and beyond). From 80s designer Eileen Fisher to millennial mogul Kristin Cavallari, they span decades of building brands while raising children.

Note: Click on the holiday eye candy pictured below to see each listing on NORDSTROM.com (affiliate), where you can get up to 60% off through Monday, November 26:

1. Former “Laguna Beach” reality show star Kristin Cavallari’s latest venture, Uncommon James, is the subject of Bravo’s binge-worthy “Very Cavallari.” The mom of three young kids lives with her retired NFL husband in Nashville and recently published a New York Times bestselling cookbook, True Roots: A Mindful Kitchen with More Than 100 Recipes Free of Gluten, Dairy, and Refined Sugar.

These Uncommon James Strawberry Fields Jasper Tassel Earrings come in three (very Cavallari) neutrals for $52:


2. Eileen Fisher came of age as a designer in the 1980s, forging new paths in fashion and working motherhood. She reflected on the constant pull of both worlds in her How I Built This podcast interview.

At just under $100, this Eileen Fisher Check Plaid Organic Linen Top is 50% off and emblematic of how the brand has evolved while staying true to its origins:

3. Austin-based Kendra Scott built her namesake jewelry brand while raising three boys. She writes about being a mom first on her blog, noting she built a company culture to make this possible.

This Kendra Scott Birthstone Pendant Necklace is $37.50 and might be just the thing for this emerald-seeking mama to add to my collection.

4. Orthopedic surgeon turned footwear designer Taryn Rose recaps her journey from idea to multiple buyouts, and the toll it took on her relationships (which you can listen to here). While she’s spent the last 7 years reinvesting time with her kids and focusing on her health, her brand has returned to its core mission of making women feel better about supportive footwear.

The Taryn Rose Graziella Ankle Strap Pump is currently 40% off (about $255), a significant markdown from its original price of $425.

5. Rebecca Minkoff was just featured on the GirlBoss Radio podcast talking about her big break when Jenna Elfman wore one of her original pieces on The Tonight Show. Fast forward to 2018, and Rebecca is now a mother of three and just started the Female Founder Collective to support other women entrepreneurs.

At first blush, you’d never guess this piece de resistance is a diaper bag. The Rebecca Minkoff Logan Studded Nylon Baby Tote is $325.

Mama Shaker: Carly, on Sharing Household Duties

Carly was the first of a blitz of pregnancies among me and six of my colleagues this year. Mind you she was on her third baby, while the rest of us were on our second or first.

So it’s especially impressive how Carly has managed to divvy up household responsibilities with her husband, while raising a 4-year-old, a 2-year-old and a new baby.

“Mornings are me,” says Carly. “I’m fully on deck.” (As a teacher, her husband leaves for work at 6:45 a.m.)

Often that means feeding the baby while “trying to keep the boys from killing each other,” she says. “That hour is pretty manic.”

She takes a 20-minute walk to school with her oldest for “special Carter time” after the nanny arrives, unless she has an early meeting.

Carly’s in back to back meetings starting at 10 a.m. until 5 p.m. She typically arrives home to her husband making dinner, in the first of several clever partnerships.

“I do all the planning, and figuring out what we’re going to eat,” she says. “He does the execution: the grocery shopping, and the actual cooking of the meals.”

They use a whiteboard in the kitchen that, as long as her 2-year-old doesn’t erase it, features the week’s menu.

“There are no elaborate meals,” she says. “We still eat healthy.”

Recently, Carly had an “eye opening” moment when she ask her husband if there was anything she could be doing to help. In return, he asked if she could set the table.

In her mind, it was a simple task that had big impact.

“I think that’s where silent resentment can build up,” says Carly, noting what happens when couples don’t check in with each other.

The open lines of communication extend to her whole family. During dinner, they sit together at the table and talk about one thing that went well during their day, one thing they learned, or one thing that frustrated them.

“After dinner we switch who cleans up vs. who does baths,” she says, enlisting roshambo when needed.

“We usually tag team storytime,” she says, unless she’s feeding the baby.

After the last toddler standing finally goes to sleep, Carly’s very full day can finally start to wind down. (This non-stop marathon is one of the realities of parenting that no one is truly prepared for, in my opinion.)

How This Mama Makes it Work

Transitions can put a lot of pressure on relationships, so Carly and her husband have put safeguards in place.

“Going from one to two, you’re going from ‘one person can have a break,’ to man-on-man, and now we’re on full-zone defense,” says Carly. “No one’s free.”

“One thing that has really worked for us is that we’re just both in it, together,” she says. “We know that there’s not really a break.”

So they carve out “alone time” for each other. He takes the kids grocery shopping on the weekends, and she picks one night per week to attend a networking event or happy hour.

Since her husband runs a summer sports camp, Carly makes sure to set expectations around other times of the year when she gets a break for some good old-fashioned self-care.

“Over-communicating that stuff is key,” she says, both literally and figuratively. An iPad in the kitchen is dedicated to their family calendar and Google reminders.

Dedicating one-on-one time for each kid is an ongoing challenge.

“I haven’t done as much of that as I would like to,” says Carly, as we compared stories of our toddlers (hers 2, mine 3) struggling from not getting as much attention as they’re used to when another baby enters the picture.

Women Helping Women Succeed

The topic of household division of labor is the subject of endless articles, books and mom groups on Facebook.

In fact, when Carly posted this photo of her husband holding her baby girl with one hand while running the Dyson with the other, it got 349 likes and 81 comments. She reflected in this Medium post on how this wouldn’t be as big of a deal if a mom was pictured in the same scene.

img_8993If you’re feeling the weight of the world on your shoulders, there’s no time like the present. Carly recommends tackling the issue “the sooner the better.”

“The longer you let it go, and just do it, that becomes the norm,” says Carly. “And then 5 or 10 years from now, you have this load of work that you’ve always done.”

To get the ball rolling, Carly and her husband made a list of all the things they’re each responsible for, many of which were surprises to each other.

“I think it’s something that couples should do,” she says. “Set aside time when you’re not absolutely not in a fight, to discuss what you do, what you enjoy doing, and what you don’t enjoy doing, and figure out who should do what.”

Tiffany Dufu takes this to another level in her book, Drop the Ball: Achieving More by Doing Less, emphasizing the importance of identifying our “highest and best use,” noting the things that only we can do and align with our values.

Even with a divide-and-conquer approach, there will be moments that push us all to our limits–calling for a dose of “this too shall pass” perspective.

“This isn’t forever and we’re going to miss this at some point,” says Carly.

Mama Maker: Suzanne of Mompowerment

Suzanne Brown wants to empower moms to create our own personal definition of “work life balance.” She’s a living example of how to design careers and family life around what matters to us individually, in each season of motherhood.

For her latest book, The Mompowerment Guide to Work-Life Balance: Insights from Working Moms on Balancing Career and Family, Suzanne spoke to more than 100 women to answer a simple yet daunting question, “how do you create the work life balance you want?”

“A lot of times, especially for professional women, they really just look at it as very black and white: either I’m in the workforce or I’m out of the workforce,” she says. “There is this area of grey.”

Suzanne dealt firsthand with the consequences of making assumptions about motherhood, while trying to keep up business as usual as a first-time mom.

“I was horribly misguided and I thought we could just kind of ‘tuck’ our son into our lives,” Suzanne says. “We could continue to travel the same way, have the same lifestyle, travel and network.”

Her son was born 10 weeks premature, with boundless energy and determination. She describes him as “a mover and shaker since the day he was born.”

After powering through the blur of her first year of working motherhood, Suzanne recalls looking in the mirror around her son’s birthday and thinking “what happened?!”

“I was in survival mode,” she says. “That was a wake up call. I wasn’t paying attention to my own needs or my own goals.”

Nearly three years later, her second baby arrived at 36 weeks, but she was in a better position to face the challenges of juggling a newborn, a “spirited” almost 3-year-old and research for her first book, Mompowerment: Insights from Professional Part-Time Working Moms Who Balance Career and Family.

“When we had our younger son, it was making sure that didn’t happen again,” she says. “Being able to go through that once was enough for me to say, okay, what do I need to put in place so that the second time around I’m much better equipped for what’s coming my way.”

“I had to make the moments count, but I also had to embrace the good stuff and keep it rolling,” she says. “I had to keep up the momentum because if it stalled out, I was afraid of what would happen.”

Once Suzanne realized how much of a precious commodity her energy was, she put herself in the drivers seat.

“I wanted to decide where I would pull my energy from,” she says. “I had to have a very honest conversation with myself to do that.”

She asked herself the same questions that now make up the backbone of her guide, which she says can lead to “creating what we need” for a career and family life that doesn’t constantly deplete our reserves.

How this Mompreneur Makes it Work

Now as an entrepreneur with a 7-year-old and 4.5-year-old, and two businesses, Suzanne says she has to allocate her time and energy very carefully or she will “literally getting nothing done.”

“I try to be very intentional with my time,” she says, describing how she preps for her day the night before–including articles she wants to read–so the next morning she can hit the ground running instead of wasting otherwise productive moments getting her bearings.

After reading The Mother’s Guide to Self-Renewal: How to Reclaim, Rejuvenate and Re-Balance Your Life, which helps moms “fill your cup,” Suzanne was inspired to start doing a self care check-in each morning, in the moments she takes to get out of bed, before diving into her email.

Her boys start school an hour and 20 minutes apart, so she uses that gap to spend some quality time outside with her youngest. After that, it’s time to get down to business.

“Once I drop off our younger son, my power hour starts,” Suzanne says. “It’s my time of the day to get my hardest, most challenging, most strategic work done.”

“If I don’t do anything else in the course of the day, I have accomplished that goal…whatever that thing is that’s going to move the needle in my business or my client’s business.”

“Mid-day is when I start to have my lull so that’s when I start to take calls or I might do volunteer stuff for the boys’ schools,” she says. “It’s also when I might do some of my social media that needs dedicated time.”

Suzanne picks up the boys at 2:30, when she switches back to “mommy mode.”

“That first interaction can make a huge difference with my boys,” she says, noting they each have their own disposition requiring a different style and energy level. She’ll listen to music accordingly on the way to pick up.

Despite her mastery of daily rituals, Suzanne is also a realist.

“Not every day is going to be a great day,” she says. “There are days where you’re going to say ‘today sucked’ and you know what? Who cares! Stick it in a box, understand why was today so bad; that doesn’t mean tomorrow has to be bad.”

“I’ve tried to instill this in my children as well,” she says.

Suzanne often tells her oldest, “you get to decide how today starts…you can leave the bad day in your bedroom. You have the power to shift what happens in the course of your day.”

“It’s a mindset shift for any of us being able to use what it is you know, to take it in a different direction,” she says.

Women Helping Women Succeed

I can’t help but think of Matrescence, when I reflect back on the refreshingly honest note that Suzanne ended our conversation with.

“It is highly unlikely that you will enjoy every season of motherhood and that is absolutely okay,” she says.

“We definitely don’t talk about that enough.”

“For some people, toddlerhood is magical and for others it’s nails on a chalkboard,” says Suzanne. “For some that newborn phase is absolutely delicious and for others it’s like ‘I can’t wait until I get through this. From one child to the next, it might change how you enjoy those seasons.”

“Toddlerhood for me is hands down the most challenging period.”

When a friend and former family therapist gave her this piece of advice, Suzanne no longer felt alone.

“Your tribe is unbelievably important and that can be a lot of different things,” she says. “It can be literally, your family, your friends, your neighbors, your colleagues…it can also be if you have a housekeeper, a mother’s helper, or you use whatever service to buy your groceries.

“The most important thing is to make it your own story,” says Suzanne. “Create what you personally need. Because people will dish out advice left and right; that’s just the reality of–not just when you become a working mother–but as you go from one stage to the next.”

She says it’s tempting to compare yourself with your friends, coworkers, siblings, neighbors and try to maintain the façade of having it all together.

“Figure out what it is you need to deal with that season and move onto the next,” Suzanne says.

“Take what you need, leave what you don’t, and adjust whatever it is that people give you, and make it work for your situation.”

Turning a New Leaf After Mat Leave

As I anticipate my return to work amidst Fall’s cooler mornings and cozy evenings, it feels like the closing of one chapter and starting of another–despite how taxing and complex the handoff may be.

I always feel a wave of nostalgia this time of year, especially since three years ago I became a mother for the first time–experiencing Matrescence firsthand–and one year ago when I learned I’d go through it for a second time.

Reflecting back on the baby and toddler milestones that whizzed past us over the course of the past four sleep-deprived months, I now feel a sense of pride of what ensued.

Here’s a typical “work week” by the numbers, as a temporary stay-at-home mom (and aspiring Chief Household Officer):

  • 14 hours of breastfeeding per week, typically every 2-3 hours around the clock
  • 45 ounces of pumped milk per week, typically while multitasking one-handed thanks to my pocket-size Spectra S9
  • About 15 bottle feedings per week from the aforementioned supply, plus more than 400 ounces of supplemental formula (until we got hit by silent reflux, nixing dairy)

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  • Nearly 1,000 diapers, from teeny-tiny Pampers Swaddlers to my favorite super-soft and sustainable Bambo Nature, where we grew up to size 3
  • Countless hours of eye contact and smiles, peanut butter and jelly sandwiches, cobbled-together dinners, and bedtime stories

All together, these helped double the size of our once 7-pounder, while his older brother started preschool and became a “threenager” before our eyes.

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I squeezed in self-care through the help of my village, technology and conversations with a group of Mama Makers & Shakers who appeared at the most clandestine times:

And then there are the memories that don’t have a number attached to them, but are immeasurable in the way they’ve brought our family closer.

Together, the four of us have continued to ride the rollercoaster of emotions that started when life caught us by surprise on the last day of May. Both boys keep us on our toes, but when the chaos settles, the sweetest moments are revealed.

While I’m still not sleeping, I don’t have a freezer stash, and I can’t tell you what the next six months will bring, I will embrace the unpredictability.

I won’t feel like I’ve stepped away from my career, but rather enhanced it by overcoming non-stop challenges over the last four months.

This time around, I won’t strive to be super mom, but will remind myself to stay present and do my best for the moment.

Mama Shaker: Katie, From SAHM to CHO

Katie Rössler believes that just because Betty Crocker-like domesticity doesn’t come naturally to most of us, we don’t have to feel defeated by it either. In fact, she’s elevated the role of stay-at-home-mom to “Chief Household Officer” using the same resources tapped by top executives and entrepreneurs to be purpose-driven and productive.

This was music to my ears as I suddenly found myself juggling two children and what felt like a million little puzzle pieces managing my home and family, every day of my sleep-deprived maternity leave. Even with divide-and-conquer parenting and a village of helpers, it’s easy to feel like you’re falling short with every half-completed task or interrupted intention.

“We lived in a small apartment but I had the hardest time keeping it up. Like, ‘what are we having for dinner?’ ‘I don’t know,'” says Katie about that moment so many of us have faced in new or recently expanded motherhood, when you realize the passing hours of your day are in control of you instead of the other way around.

“I didn’t go to school to figure all these things out,” she remembers thinking at the time. “What is wrong with me that I can’t clean a home while I sit next to my baby who sleeps a ton?”

Now with two kids, Katie has taken the reigns and designed her daily schedule around routines and rituals that minimize decision fatigue and maximize peace. Listening to her describe a typical morning revealed wisdom in every simplified step–whether you stay home with your kids 7 days a week, 2 days a week, or somewhere in between.

“We have the same thing every morning so that there’s no fight over ‘I want this, this or that.’ It is yogurt or milk and granola, those are your options,” she says about breakfast before her 4-year-old heads off to kindergarten (which is offered between 3-6 years of age in Germany).

“I do allow her to have the option to pick what she wants for a limited time, but if it takes more than 15 minutes then I get to pick,” Katie says about getting dressed. She even builds in a 15-minute buffer for putting shoes on.

“The mornings cannot be rushed, or you’re not parenting at your best,” she says. “If you’re kids are waking up later, my biggest tip is plan everything the night before. Go ahead and pack the bag, have the outfits picked out–yours and your kids.”

“The stress first thing in the morning sets the tone for the day.”

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Katie also meal-plans her dinners, repeats the same menu on Tuesdays and Thursdays, and avoids the temptation of lengthy Pinterest recipes. (Note: I started writing out menus for the week to help me better expand my 3-year-old’s horizons. It’s actually working!)

“I try to keep meals simple because two toddler girls tugging at your legs is just not worth a hot, huge meal,” she says. “Frankly, chicken cooks fast. Salmon cooks fast. There’s a lot of meals that we think we need to add all these things to and there’s a lot of stuff that cook fast and you’re done. Saute the veggies, you got it.”

Katie took inspiration from books like The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) and A Simplified Life: Tactical Tools for Intentional Living to master her own household and begin helping other moms do the same.

“It’s not about minimalism, but just simplifying so that I feel happy in my home, and happy with my routine, and happy with my family traditions–but in charge of them,” she says.

Katie’s currently reading up on time management with the help of Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, and believes all these books aimed at entrepreneurs are actually more suited to moms than one might think.

“As moms we need to be reading these books,” says Katie. “These are the tips and tools we can be using.”

Women Helping Women Succeed

“I have a passion for helping people plan with purpose,” says Katie. This comes as no surprise since Katie is both a licensed counselor and grew up as a military brat. Every time her family was stationed in a new place, her mother would flip through the Yellow Pages to find kid-friendly places to go.

“I love researching things like that, probably because of her,” she says. “I know with my Masters and working with kids, the importance of routine for them. Because I didn’t used to be a routine person, I found the beauty in it.”

Katie offers a free, yet surprisingly thorough mini course with highly relatable videos to get you thinking about managing your household and family life in a different light.

And sometimes that’s all it takes: a different perspective. After talking to Katie, I picked out this goal-setting planner to manage my family’s calendar, spend a few minutes each morning and night reflecting on the day, and work towards achieving 90-day goals. I now feel like I’m accomplishing something on the most mundane days, even if it’s as simple as getting a nap or workout in while the baby is sleeping.

And while Katie’s full 45-day program is currently geared towards an international mix of full and partial stay-at-home-moms, next year she plans to expand it to moms who work full-time.

“It will take a Saturday or Sunday of sitting down for a couple of hours and really going, ‘What will our schedule look like?,’ add it to your calendar, have it printed out, and put it in your work calendar.”

Katie stays that having your “standard procedure” documented, including things you outsource as a working mom, will prevent those moments of panic when school calls saying your child is sick.

“Have you ever had that email inbox that just keeps going?” asks Katie, comparing the never ending mess that comes with raising children. “It’s just part of the job.”

As Katie points out, managing our families and our careers don’t have to be at odds. Her tips will sound surprisingly familiar to anyone who’s spent time “strategizing” for the next quarter–it’s just a matter of channeling all that professional prowess into our families and homes too.

“Why don’t we use some of the same practices we use in the workplace, like a morning meeting to get everybody together,” she says about the importance of regularly checking in as a family and as partners.

“As moms we don’t have to feel so lost,” says Katie. “We actually have all the tools and skills. We learn them in school, we learn them in the workplace–we just have to apply them differently.”

Normalizing the Moods of Motherhood with Dr. Alexandra Sacks

Newly crowned TED speaker Alexandra Sacks, M.D. wants moms to know that all those overwhelming thoughts swirling around in your head are to be expected when you’re expecting–and acclimating to motherhood.

“Am I cut out for this?” is one of the most common questions Dr. Sacks hears from moms who assume that such closed-door confessions will lead to a diagnosis of postpartum depression.

“I realized that part of what was contributing to people feeling like a lower mood, and feeling better after they spoke to me, is that they weren’t talking to each other,” she says.

That’s why Dr. Sacks recently took to the stage at TED Residency with an important message around the concept of “matrescence,” a transformative developmental stage that occurs as women become mothers.

“Shifting the focus from the baby to the mother is a pretty radical idea, globally,” she says.

“I’ve been getting letters, emails from people all over the world,” she says, including a mental health worker in Zimbabwe raising funds for a women’s health conference, and women in Pakistan, Malaysia, Australia and beyond.

“Matrescence” started to take off when Dr. Sacks penned “The Birth of Mother” in The New York Times in 2017. She was blown away by the response when the story went viral, which solidified the need for a broader public health push.

“I thought it was pretty straight forward stuff that everybody knew, so I was really surprised that it got passed around so much. Then I thought we have to keep going,” she says about the steps that led to the TED talk.

Dr. Sacks has also co-authored a book coming out in 2019, What No One Tells You: A Guide to Your Emotions from Pregnancy to Motherhood, which features “the most common psychological challenges that we’ve seen in our patient population” along with Dr. Catherine Birndorf.

“The book is really supposed to be a how-to guide to get through pregnancy and your first year of motherhood in a way that helps you really understand the terrain of the psychological transition,” she says.

It Takes a Village

There are signs the medical industry is beginning to embrace “matrescence.” In fact, Dr. Sacks says the American College of Obstetrics and Gynecology is changing their guidelines to encourage postpartum moms to see their doctors before 6 weeks.

As for those whispers of postpartum depression?

“The medical community is shifting to a broader umbrella term called PMAD (postpartum mood and anxiety disorder),” she says. “Some people feel more anxiety than depression…I don’t even think of them as two separate conditions; I think of it more as a spectrum.”

Dr. Sacks believes that treating this spectrum is a “community exercise” that requires partners, friends, family and/or hired help to allow mom to get out of the house and take a break.

“Cutting off self-care will also lead to anxiety,” she says. “We need to rest. We need to be able to relax, to calm our nervous system, to have social interaction, to not work 24/7 which is essentially what the job of caring for an infant is.”

“Sometimes people just need a good night’s sleep and then they feel better,” says Dr. Sacks. “It’s really just about sleep deprivation sometimes.”

(There aren’t enough emojis for me to convey how relevant this is for me and so many moms I know.)

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Photo credit: TED/Ryan Lash

“If you stop doing the things that make you feel like you, you’re going to stop feeling like you,” she says.

Plus, the whole family benefits when mom carves out time for herself.

“When you preserve a part of your identity, you’re also leaving room for your child to develop their own,” says Dr. Sacks, in my favorite line from her TED talk.

Women Helping Women Succeed

“I want the definition of matrescence–and what will best support a woman when she’s going through matrescence–I want that conversation to be guided by mothers,” she says.

“In order for that to happen we need to reduce shame and stigma. Talking and putting your feelings into words is one of the most helpful things you can do to protect yourself against social isolation and depression.”

Dr. Sacks wants moms out there to take up this challenge. Confess something you’re struggling with to another mom. Take time out to do something that you used to do.

For more information about matrescence and Dr. Sacks, visit AlexandraSacksMD.com.

Photos courtesy of TED/Ryan Lash.