Mama Shaker: Jess, Building Relationships Around Experiences We Share

Jessica Gupta felt isolated as the first of her friends to get pregnant, before she knew that motherhood would bond her to women she barely knew.

“I thought that what I was going through emotionally and physically was something other people couldn’t understand completely,” she says.

And even if friends do have kids, it can be hard for them to remember all of the minutiae that occurs weekly and monthly as your body and your baby grow.

“When I was pregnant, I was connected to two women that were due at the same time as me,” she says. “We started chatting and the relationship grew. I kid you not, there were days when we would probably send over 50 text messages between the three of us.”

Jess and her new cross-country confidantes supported each other through the physical and emotional changes that carried them well into motherhood.

“I think what’s really special is they were the first people I told when I went into labor,” she says. “They were the first people I really reached out to because they had been with me through it all.”

The experience inspired Jess to create Taavi, an abbreviation of “it takes a village,” to match together moms-to-be from all walks of life.

“Getting out of the house can be tough,” she learned after the birth of her daughter. “It’s really intimidating to put on clothes and do your hair and go meet other mothers.”

“What I wanted to create for women was a support system because that’s what I had created for myself,” says Jess, noting the importance of doing so before baby, when you have the “mind space” to “focus on building strong bonds as women first.”

Sharing a similar mindset with her co-founder, Renee, was also helpful in creating a partnership in the early days of Taavi.

“When I met her, we had this really natural connection of ‘hey, we want to honor women during pregnancy,’ to focus on the woman, not just the mom,” she says.

“It’s been a really awesome relationship because we’re both mothers, we both had different experiences in our pregnancy and so we can speak from different vantage points,” she says. “At the same time, we believe in this immense need for community for moms and the support that comes from that community.”

While plenty of pregnancy apps and groups provide information about every milestone and symptom, it was important to Jess and Renee to focus on building relationships between mothers.

“The goal is that we’re actually creating dialogue or creating intimate connection through nurturing friendships,” she says.

How this Mompreneur Makes it Work

Just shy of three years into motherhood, Jess has built a relationship with her daughter using a similar support structure—rooted in the routine that toddlers find comforting, which affords a few moments of solace every parent needs.

“There are some routine components that I started to put into place this year, which has been incredibly helpful,” she says. “One of the goals I had this year was to wake up before my daughter and actually shower and be ready.”

Jess also spends a few minutes in the morning alone writing in a journal about the things she’s grateful for and the things she wants to let go. So she’s refreshed and has a cup of coffee in hand by the time her daughter wakes up.

“I have to be that backbone of routine for my daughter too,” she says. “I think that makes her happy and gives her something to look forward to every day.”

“She’s a stickler for plans. I think that’s just part of their age group. They want to know what they can expect.”

Structure also helps Jess balance the less predictable path of running a startup.

“As an entrepreneur, I think the hardest part is not knowing exactly what you should be doing all the time,” she says. “One thing that I’ve been trying to achieve more of is setting weekly goals as opposed to these grandiose quarterly goals.”

Compassion is also key for Jess. When we spoke earlier this year, neither of us knew how timely her words would be, “understanding that I know shit happens, life gets in the way.”

“It’s hard because in the space of creating your own company, you don’t have a boss telling you you’re doing a great job,” she says. “You don’t have traditional reward structures.”

Jess has realized the reward for any of us achievement-oriented mothers comes in the compassion of reminding ourselves and each other “that you’re doing a killer job, even if it doesn’t feel like it.”

“I think the hardest part of motherhood is that as women we forget to take care of ourselves,” she says. “My hope is that Taavi will bring back some of the nourishment that we we don’t get to experience daily.”

Mama Shaker: Rebekah, Providing Comfort When It’s Hard to Know What to Say

Rebekah Rosler dedicates her waking hours to supporting women who are trying to become pregnant, navigating postpartum and the rigors of motherhood—all of which she’s experienced firsthand on the uphill climb to conceive her 4-year-old daughter and 2-year-old twins.

“Whether you’re a therapist or a coach or a friend, what you really need to be doing is listening and supporting and helping—and oftentimes that’s all somebody else needs,” she says. “They don’t need an expert. They don’t need the most knowledgeable human being on a particular topic. They just need to be to be seen and they need to be respected and they need to be comforted.”

In the years it took Rebekah to prove the doctors wrong who told her she could never get pregnant, she formed bonds with a community of women going through their own infertility struggles. She learned how powerful it was to simply be present when someone is grieving.

“I often get messages from friends saying ‘I just found out my friend suffered a miscarriage. What should I say or what should I do? How should I act?’ and of course you don’t want to say the wrong thing,” she says. “But oftentimes, people just say nothing. And that’s the worst possible reaction. Even if you say the wrong thing, you’re trying and people want support, even if they don’t want it in that moment, or say they don’t want it.”

Rebekah’s advice is universal for the moments that we find ourselves sensing the pain that someone we care about is feeling, but we struggle to come up with the words to show them we care.

“I always say what you can tell them is you have no idea what the f*ck to say, you just know you want to be there for them,” she says. “You will be there when they want to talk. You are there for them now, tomorrow, in 10 years, whatever it may be.”

“Don’t leave them alone. Don’t leave them to their own devices. Let them know that they’re not alone, they have friendship and family and they have what they need. They might just not be ready or willing to dig deep and ask for it, but be present and be there.”

We often underestimate the power of sitting with someone—physically or virtually. Rebekah found a way to provide comfort through her Facebook “warrior” groups and 1:1 video calls available through It’s Conceivable, long before the rest of us relied on these forms of connection.

“Once I went through my own fertility journey and had my own experiences, really every aspect of trying to become a mother changed everything for me,” she says. “It shined the light on what it is that I’m intended to do with this wild and precious life.”

Even though Rebekah supports women all the way from pre-conception into the early years of motherhood, she admits to feeling the same imposter syndrome that most of us do.

“I’m an expert in some ways, but I’m obviously not a medical expert, and there’s a lot of things that I don’t know,” she says. “But I think sometimes just having a nonjudgmental ear or somebody to listen to, or talk to or communicate with or have camaraderie with; sometimes, that’s just what we need.”

Women Helping Women

While the healing power of human connection is undeniable, Rebekah cautions that all of the messages about motherhood that we consume digitally are a “double-edged sword.”

“Whether it’s celebrities or Instagram or social media or whatever social space and voice is out there now, I think there’s a lot more normalizing of things that either didn’t have a voice as much before—just by the nature of we didn’t have a platform for it—but I think the moms’ space, the fertility space, a lot of it is really being brought to the surface,” she says.

Whether it’s baby announcements, gender reveals, or breastfeeding, the social celebrations of motherhood can be painful to scroll through when you’re struggling with any stage of motherhood.

“I think we do need to be kinder to ourselves,” she says, and sometimes that can mean “hearing the positive stuff that’s coming from social media but blocking out the picture perfect images that people are putting up.”

“We’re all doing our best to get by, whatever that looks like. You have no idea what’s going on behind closed doors or the other side of a camera.”

Even when life feels overwhelming, the Golden Rule can help us figure out how to comfort those who need it.

“Treat your friends the way that you want them to treat you,” she says. “Treat your family the same way. Just love the people that love you and do your best. That’s all we can do.”

“People don’t want to be alone. People don’t want to be lonely. People need community, or at least a few people, or at least a person. Somebody, everybody needs somebody.”

Mama Shaker: Whitnee, Fueling Parents at Work

Helping mothers thrive in the workplace is literally what gets Whitnee Hawthorne out of bed in the morning. She’s honed the art of a 4:45 a.m. wake-up call, so she can dedicate two hours before her son wakes up to The Savvy Working Mom, her coaching business and brand new podcast—all before she heads to the office.

“What inspired me was seeing this gap in support for this population that I am now part of, that I believe is ultimately the game-changing population for our country and for the world,” she says about creating a platform to help working mothers, alongside her full-time role as a technology director at JetBlue.

“Society is not set up to support us in the right way, and that kind of pulled back the curtain on the challenges,” she says. “I get a lot of head nods. I hear a lot of support and I get a lot of thank you’s for bringing this conversation forward.”

Whitnee and I share a passion for celebrating inspirational and entrepreneurial mamas despite us both being fixtures in a corporate setting. From her perspective, therein lies the opportunity.

“I know that there are a lot of groups out there supporting working moms as entrepreneurs,” she says. “But I also feel very strongly that we need to keep women in corporate. I really believe working moms are the backbone of society, and if we get supported better, our society is going to improve and our corporations are going to do better.”

Whitnee believes that taking a holistic approach to supporting caregivers in the workplace goes a long way.

“There’s a focus on providing tools to help people multitask better, and manage their time in the office, but there’s not an understanding that when you show up to the office, you show up as a full person,” she says. “And I think there’s a big gap in addressing what does someone need across the day, across the week, across their life, so that they can show up with their A-game at work.”

How This Mama Makes it Work

“Eating right and working out helps me to have the energy level that I have,” says the former personal trainer and gym owner, who incorporates yoga into her morning routine since she has another baby on the way.

While it may sound like Whitnee has endless energy, it’s passion that fuels all her pursuits and a personal definition of success. It’s a framework that she follows for her clients too.

“A huge part of that is getting to a place where you know yourself, where you accept what you want, and you believe that you deserve what you want,” she says. “And making decisions that are right for you and your family; not making your decisions based on what somebody else, some outside force—your neighbors, Instagram, your colleague, your boss—think is right for you.”

“When you have that clarity of what it is that you want and what success looks like for you, then you can align your actions to it and it makes life much more joyful.”

Now, those early morning hours, that many of the women I speak with swear by, start to make sense as a critical foundation for a happy and fulfilling work day.

“I get a lot of pleasure out of helping others, so success for me also looks like, ‘who have I helped today, whose life have I made better and have I contributed outside of myself to make the world better?’ Whitnee says. “And when I feel like I’m doing that, then I feel like I’m being successful.”

Mama Maker: Joanne, Keeping Mothers Active in Pregnancy, Postpartum and Beyond

When Joanne Shepherd emerged from a “mum and bubs” mental health unit for postpartum anxiety and depression, returning to an exercise routine was critical to her recovery. As she started running again and struggled to nurse her newborn in a sports bra, she figured there had to be a better option.

“Mums deserve so much more,” she remembers feeling at the time. “We give so much to our kids, and here I am in the backseat of the car trying to change, just so I can feed my baby.”

After looking around for nursing-friendly fitness attire, Joanne was disappointed by what she found. So she set out to create something more “glamorous” for women like herself who really needed postpartum exercise to thrive.

“If I can provide that little bit of something, so that mums can access exercise postnatally to be able to help them cope and survive things, that’s what I want to do,” she recalls.

The mom of three started MummActiv without any design or business experience, but that certainly didn’t limit her creativity and innovation. In fact, she’s been the recipient of fashion industry awards in Australia.

“Everything that you can wear during your pregnancy, you can wear postpartum,” she says. “I still wear the leggings now, every single day, even though I’m like 20 months postpartum, because I designed it so that you can fold down your belly band. So they’ve got some nice extra coverage as well as support through that abdominal region.”

Joanne designs all MummActiv clothing and swimwear to be worn for years to come. Many of her customers have already owned her pieces through multiple pregnancies.

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How this Mompreneur Makes it Work

While building her business, Joanne takes care of her two toddlers and an older son, while continuing to teach primary school two days a week. She juggles it all while her husband works overseas for four weeks at a time.

“Once I put the kids down, I’m so shattered and exhausted but that’s my only opportunity to get real, chunky stuff done,” she says.

Joanne has also made time to get her personal training certificate so she can post online workouts for moms to do with their babies. When fires ravaged homes and wildlife in Australia a few weeks ago, she quickly set up a fundraising effort so proceeds of all sales could go towards providing relief.

“I like to be able to share my story so that mums can realize you can get there,” she says. “You can teach yourself how to do everything that I’ve done in my business.”

As a self-made entrepreneur, she’s learned by reading blogs, listening to podcasts and other online resources “to get myself to where I am right now.”

“I think that’s really important as well because a lot of mums find themselves, postnatally all of a sudden in this void,” she says, faced with the challenge of wanting to care for their children while making a living.

“But there are things that you can do,” she says. “You need a truckload of determination. You need a bucket full of resilience.”

It also helps to have the activewear to keep up with you.

“Anything is possible,” Joanne says.

Mama Shaker: Sarah, Unleashing Extreme You

During Sarah Robb O’Hagan’s ascent running brands like Virgin, Nike, and Gatorade, she learned there’s no time like the present to push the limits of what you’re capable of.

“Life is too short to put your potential on hold,” says Sarah. “It is for sure a lot of work to balance parenting and career — and only you can set an agenda that meets your own level of energy.”

Her message arrived at the very moment I needed to hear it. The last few weeks have served up a heaping dose of FOMO mixed with a cocktail of close calls that quickly put things in perspective.

Sarah and the fellow “Extremers” she writes about in her book, Extreme You: Step Up. Stand Out. Kick Ass. Repeat, are living proof that you can aim high, stumble, and reinvent yourself–in many cases while embracing the messiness of parenthood.

“There are times in parenting when the sheer exhaustion of it means that being your best self is just totally indulging in time with your kids,” she says. “There are other times when you have the energy to set new goals for yourself and share with your kids what you are achieving in your life.”

In her book, Sarah recounts how Laura Wolf Stein elegantly described her drive surrounding career, family, fitness goals and other passions as “cylinders” that “often fire separately, not all at once.”

By doing so, Laura allowed herself to stay fully present during maternity leave, and later to not feel guilty if one night she missed her kids’ bedtimes because she’d “get to binge on them all weekend long.”

It Takes a Village

While interviewing with Gatorade, Sarah discovered she was pregnant with her third child. To her surprise, her soon-to-be boss, PepsiCo CEO Massimo D’Amore, welcomed the mother-to-be with open arms. She eventually went into early labor, just as she was putting the finishing touches on a rebrand that would kick up again during maternity leave. Sarah ultimately saved the brand from peril through a Jerry Maguire-like maneuver chronicled in Fast Company.

The parallels between parenting, leadership and endurance training are not lost on her.

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“Parenting and families in general are a team sport,” says Sarah. “There is so much to be gained by surrounding yourself with others that can partner with you just as you support them. That’s the way to raise a great family.”

She shares the stories of Alli Webb, founder of Dry Bar, and national news correspondent Janet Shamlian, who kept their passions alive while staying home with their kids by taking incremental steps toward their goals. For Alli, it meant perfecting her craft by making house calls and taking a cue from her parents’ retail prowess. Janet started by watching and critiquing the news from her kitchen, then traveling to cover stories for days or weeks at a time, later enduring a cross-country commute, and finally landing her dream gig filming from her home base.

Whether or not your ambitions are career-related, Sarah believes every parent can tap into their potential–and in the process–inspire their kids to do the same.

“There are so many opportunities to take on responsibilities that stretch you and give you new skills,” she says. “Maybe it’s volunteering at an event at your child’s school. Maybe it’s picking up a musical instrument that you always wanted to play. Or maybe it’s getting the whole family involved in an activity you’ve never tried.”

“Just try something new. Along the way you might learn about some new aspects of yourself that you want to develop more.”

For Sarah, it meant finally venturing off on her own and building the Extreme You brand from scratch.

“My kids have really unleashed in me a desire to not be complacent, to keep learning and growing and to get out of my comfort zone — just like I ask of them!”

Oxygen Masks

“I have come to learn that the most important thing I can be is a role model for my kids,” says Sarah. “I dealt with a lot of ‘mommy guilt’ when I first became a parent. Through the mentoring of other moms, I learned that the best thing you can give your kids is the example of you just loving what you do in your life and work.”

I know I’m not the only parent of young children who mentally puts their bucket list on hold while changing diapers and making chicken nuggets on rotation. So how do we move past guilt as one of the obstacles to living up to our potential, now?

“The way to get over mom guilt is by recognizing that the best parent is the parent who is thriving in their own life,” says Sarah.

“Guilt is a wasted emotion. Most people who are in their later years have more regret for what they did not do in their lives–to assuage their guilt–than the times they chose to pursue the things they cared about.”

I recently heard this same sentiment from Ric Elias, a passenger of the “Miracle on the Hudson” flight in the moments that he thought would be his last, and again from Alison Hadden who’s championing her “No Time to Waste Project” following an advanced breast cancer diagnosis at 38 years old.

“Most importantly — you only have one life,” says Sarah. “Allowing your kids to see you thriving and living to your potential is the best thing you can do for them.”

 

 

Mama Maker: Meghan, Using Creativity to Heal and Help Women Shine

The ebb and flow of creative expression in Meghan’s life reached a crescendo when her mother was diagnosed with cancer.

“My mom and I have always been very, very close,” she says, describing how their relationship had grown even stronger when she moved back to her hometown of Sonoma, and they starting seeing each other every day.

“To have my mom vulnerable was extremely difficult,” Meghan says.

“I used jewelry to channel my emotions,” she says. “I was able to do something that I enjoyed doing and that made me feel better about all the other craziness that was going on in my life.”

Her emerging jewelry line, Meghan Bo Designs, was starting to gain momentum while she juggled work as a part-time corporate recruiter, and two young kids.

“It was at a time when all of a sudden my business was picking up and I had to figure out–okay, I know I need to deal with my emotions and not push them away,” she says.

“It was a really tough time and having something to preoccupy my time was helpful,” Meghan says. “At least if I was sitting there crying I could make jewelry.”

“I get so emotional just thinking about anybody going through a parent being sick,” she says.

Women Helping Women

Meghan instinctively thinks about helping others, even in the midst of her own challenges. Her coworker at Google lost one of her twins to Leukemia, two days after Meghan had her first son 5-weeks premature and “was working through the emotions of having a preemie” in the NICU.

She later had to spend a week in a children’s hospital with one of her boys. And yet, it all fuels her desire to do more.

“I’ve always had empathy for other people, but when you see a parent going through having a child that’s sick, there’s nothing that I can imagine worse.”

Meghan started working with Unravel Pediatric Cancer–and makes a special necklace or bracelet each year for Unravel’s warrior moms.

The inspiration for Meghan Bo Designs stemmed from a need to make herself–and therefore other women too–feel a little better during the daily grind.

“I had two little kids, I was working from home, and I was running around all day trying to get it all done,” she says.

“I felt kind of frumpy and icky about myself,” she says about her rotation of gym clothes and dry-shampooed hair, which any mom can relate to.

“I’m going to put some jewelry on because it makes me feel better about myself,” Meghan told herself and suddenly she had a business idea that would separate her from the other Etsy shops.

“I wanted to make jewelry that you can wear with jeans and a t-shirt, or you can dress up–it can go both ways–and it’s affordable,” she says.

Her “athleisure” inspired jewelry is for any woman who “wants to elevate their look everyday” whether they work in an office, work from home, or they’re doing carpool and errands.

“They can throw on like two bracelets and instantly feel more put together than they did before,” says Meghan.

Sometimes that means glamorous Instagram influencers and oftentimes its busy moms like myself who are lucky to get a shower in.

Making jewelry satisfied a “creative craving” that was ever-present in Meghan’s life.

“I had always been into beads–I forgot–when I was younger too,” she says. “I had this huge bead collection. I used to make all sorts of things and sell them.”

“I’ve always had that creative bug,” she says. “When chalk paint first came out I literally painted every piece of furniture in my house.”

Meghan remembers living in a college apartment behind the sorority house we both belonged to at the time in Chico, and painting her room violet, when most college students were occupied by other things.

“So I have that addiction to arts and crafts,” she says. “If I find something that I like, I’ll research it, figure out how to do it, and then literally paint my whole house.”

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It Takes a Village

Meghan’s business is “a family affair” with her mom helping ship packages, and her husband and kids pitching in when she has a show or large order.

She recently hired a couple of moms to help with production, in her home studio, during nap time or whenever it’s convenient for them.

“I really like the idea of supporting other women,” Meghan says, noting the flexibility required for mothers and that things are constantly in a state of flux.

“As my kids have gotten older, and now that they’re both in elementary school, I can take more on without that guilt that every mom feels no matter what stage you’re kids are at,” Megan says.

“Every year, especially with two, there’s a new challenge.”

She’s raising her sons to believe that when times get tough, they’ll “put their heads down” and get through it.

For Meghan, that means she’ll keep making jewelry no matter what life throws her way.

Mama Shaker: Lisen, Helping Moms Work, Pause and Thrive

Author and workplace culture advocate Lisen Stromberg has a message for her younger self, and for all of us who feel overwhelmed as working mothers of young children.

“I remember feeling panicked all the time that I wasn’t doing what was best for my children, and I wish I was a little kinder to myself.”

She describes her memories of “being in a constant state of triage.”

“Before 8 a.m. we’ve got to get clothes on, teeth brushed, lunches packed, baby breastfed,” the mother of three recalls — and all before the work day begins.

Lisen describes this ability to juggle as “accordion-like,” where moms are capable of expanding and contracting “in a beautiful way.”

“I wish I had known that my capacity would expand and I would be able to do all those things — not always well — and the kids would live through it.”

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Since we talked in January about her book, Work PAUSE Thrive: How to Pause for Parenthood Without Killing Your Career, I took a pause of sorts from writing, while I transitioned into a new job and dealt with an intense new chapter of parenting.

In the eight months since then, I’ve found myself repeating Lisen’s mantras–and sharing them with other moms navigating career and parenting pivots of their own.

“Frankly when I was a new mother, in some ways professionally that was a productive phase of my career because I was so darn focused and so capable of getting everything that needed to happen done,” she says. “And that’s a powerful place to be.”

It helps to hear–from someone who’s lived through it–that this stage of parenting can be a “Phoenix rising” moment, as Lisen describes it. She also believes all the hormones coursing through us in early motherhood are actually a benefit.

“You’re just like on fire in this gorgeous way,” she says. “At the time it feels like hell.”

And that cocktail of physiology and limited time can lead to clarity.

“I got very clear on what I needed to do and who I was fighting for,” she says. “In my case I was fighting for my kids and my future.”

For Lisen, that meant every aspect of her life had to fit: her work, her relationships, her health, “everything.”

“It changed me in a powerful way.”

Women Helping Women Succeed

Work PAUSE Thrive is a wonderfully thorough analogy of research on working motherhood, which features stories of women who’ve successfully paused their careers–in a number of ways.

For Lisen, it meant rethinking her role as a journalist after maternity leave ended (which she wrote about in The New York Times), taking turns with her husband to amp up their careers at different times, and starting her own non-profit organizations and consultancies.

She cautions that pauses are not about getting relief from the stressors parenting.

“Being overwhelmed is the reality of parenthood,” she says. “You are now responsible for another soul.”

Instead, it’s about taking a moment to reassess what you want for yourself and your family. That can mean making adjustments in a current job, returning to work after taking time to focus on family, starting a business, or finding another passion to pursue.

“The women who I saw truly thriving were the ones who just had clarity,” says Lisen.

She describes these success stories among mothers who were “very intentional about their choices, and very empowered about their capacity as humans and what they can deliver.”

Lisen points out that these same women were willing to live with their choices even if it didn’t work out the way they planned.

“I think the women who suffered–that I interviewed with–are the ones who weren’t clear on their values and weren’t clear on what they were willing to give up and risk, and felt guilt about it.”

Lisen originally set out to interview 25 women, which then grew to 150, and then 1500 interviews later she had a comprehensive body of data to back up her instincts about the non-linear paths of working mothers.

“I wanted to be really sure that my intuitions and my beliefs and my experiences were real,” she says.

It Takes a Village

I was surprised to learn in Lisen’s book about a period in U.S. history where childcare was provided by the government so that mothers could support the economy during wartime–guilt-free.

“There seemed to be absolute clarity that this was an important thing to do for your country and to do for your community,” she says. “And it was liberating in some ways, right.”

When their husbands returned from war, the support went away, and mothers “re-claimed their roles” at home.

(And we all know what’s happened–or I should say hasn’t happened–for childcare since then.)

“With 64 million millennials right in the prime childbearing years–not having paid leave and not having affordable childcare–we’re seeing so many women pause their careers who never even envisioned they would do that,” says Lisen.

She cites the paradox of wanting to advance women in the workforce, but not having the structures in place to support them.

“We don’t honor caregiving in our country in terms of our policies and our workplace,” she says, noting the added pressure of being available 24/7.

The secret to thriving is what Lisen refers to as “time mastery” and it was shared by all the women she interviewed who stayed in the workforce. They successfully affirmed their commitment to their jobs while speaking up when they needed to make time for personal responsibilities.

“Their employers didn’t punish them for that, and that’s a distinction we need to make,” she says.

“If there’s anything I could wish for the next generation of talent,” says Lisen, “it’s that they feel empowered to be able say ‘I know I will give you 110 percent but I have to give it on my schedule.’ ”

 

Mama Shaker: Ashley, On Maternal Sleep Deprivation

Ashley Olivine wants sleep-deprived moms to know they don’t have to suffer through months, years or even decades of sleepless nights.

“Clinically I’ll talk to a lot of women who will say, ‘Okay my kids just went to college and I really have not slept since they were babies,'” she says.

“It just gets to the point where they don’t really know what it’s like to feel rested anymore.”

Ashley says many moms don’t believe they deserve to get help because they’ve let it spiral out of control.

“That’s the big problem we see long term with moms,” she says. “They get in this habit of sacrificing their own sleep and their own health for everyone else.”

Meanwhile, Ashley believes healthcare professionals don’t take maternal sleep deprivation seriously.

“Everybody looks at first 6 weeks postpartum, and everyone focuses on postpartum depression,” she says.

“You’re a mother for life. It doesn’t stop after 6 weeks.”

For those of us with babies not yet sleeping through the night, Ashley says there’s no need to panic.

“Moms have this magical ability to condense the sleep cycle,” she says. “Especially in the first 3 months, you are made to wake up multiple times during the night.”

“Let’s say your baby wakes up at the same times every night, and it’s a lot. Your sleep cycles will shrink so that they will fit into that amount of time.”

When the fog of frequent nighttime wakings extends beyond the end of maternity leave, it can leave us feeling much less in sync.

“You’re right that you can’t go on like that forever, because babies are supposed to grow out of that,” says Ashley. “If they don’t, that’s when you need to get help.”

I mentioned how I was “spoiled” with my first born, who slept through the night by 4 months old. But now I’m 8-months-deep into the second time around, and I haven’t had a full night’s sleep since May. Apparently I’m not the only one.

“It’s not uncommon for second kids to be harder, because they’re often carted around for their older siblings’ schedule,” Ashley points out.

And then there’s the added obstacle of keeping one sibling asleep while the other is awake–which can feel especially challenging when you’re running on fumes.

“Let’s say you’re older kid doesn’t know and runs in and and wakes up the baby and you lose it,” Ashley says, describing that moment of rage many of us know all too well.

“Basically when you’re sleep-deprived and stressed, your interactions with your children and spouse are going to be more short and negative,” she says.

Ashley says early research suggests maternal sleep deprivation impacts all family dynamics–meaning divorce rates increase, children don’t hit milestones as quickly and they start having trouble in school.

“You have to eventually put your foot down and say ‘I’m going to do what it takes,’ she says.

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How This Mompreneur Makes it Work

Ashley reached her own limits as a new mom, so she learned to apply techniques from her private practice to her own daily routine.

“My career is brain work,” she says. “I’m pretty big on doing that first thing in the morning.”

Ashley says anywhere from 5 to 20 minutes of brain work can “give me so much recharge it’s like having a babysitter for 8 hours.”

(I can imagine, as I find myself choosing a workout, hot shower or solo Starbucks run over a cat nap to get a much-needed mental break and energy boost.)

“I’ll do the woo-woo meditation stuff; plus the very medically respected, scientifically proven cognitive behavioral therapy; plus some deep restructuring brain work,” she says.

“I just do kind of a mix because I feel like all of them have their own advantages and you can’t get as much benefit with just one.”

Not surprisingly, Ashley is “not someone that ever, ever skips breakfast.”

She also checks her “old-fashioned, handwritten calendar” to see what events are coming up that day.

Next, she walks her older daughter to school as “part of our bonding time” and often extends school drop-off into a stroller run by the water with her youngest.

The remainder of her weekdays are spent juggling her sleep practice and coaching fellow mompreneurs, along with after-school ballet and swim lessons.

Women Helping Women Succeed

“Women should not feel that they need coffee or wine to get through the day, and there should be other options readily available when you go to your doctor,” Ashley says.

Instead of piling on to the jokes about intravenous caffeine drips and wine o’clock, she’s determined to help the medical community better understand maternal sleep deprivation.

“It shouldn’t be laughed off as ‘oh hey welcome to being a parent, it sucks, it’s hard, get used to it’ because these are real medical conditions,” says Ashley.

“What’s really kind of scary is that there is not very much research on all of this,” she says. “Nobody knows the full extent of the impact of all of this stuff 20 years down the road.”

This is why Ashley carves out time for writing papers on maternal sleep deprivation on the weekends, while her daughters are playing.

Her goal for the sleep-deprived among us is to “reverse it, no matter how bad it is,” and ultimately to “get into this good place where you’re feeling good and everything that you’re putting out into the world has good energy behind it.”

In other words: what dreams are made of.

Turning a New Leaf After Mat Leave

As I anticipate my return to work amidst Fall’s cooler mornings and cozy evenings, it feels like the closing of one chapter and starting of another–despite how taxing and complex the handoff may be.

I always feel a wave of nostalgia this time of year, especially since three years ago I became a mother for the first time–experiencing Matrescence firsthand–and one year ago when I learned I’d go through it for a second time.

Reflecting back on the baby and toddler milestones that whizzed past us over the course of the past four sleep-deprived months, I now feel a sense of pride of what ensued.

Here’s a typical “work week” by the numbers, as a temporary stay-at-home mom (and aspiring Chief Household Officer):

  • 14 hours of breastfeeding per week, typically every 2-3 hours around the clock
  • 45 ounces of pumped milk per week, typically while multitasking one-handed thanks to my pocket-size Spectra S9
  • About 15 bottle feedings per week from the aforementioned supply, plus more than 400 ounces of supplemental formula (until we got hit by silent reflux, nixing dairy)

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  • Nearly 1,000 diapers, from teeny-tiny Pampers Swaddlers to my favorite super-soft and sustainable Bambo Nature, where we grew up to size 3
  • Countless hours of eye contact and smiles, peanut butter and jelly sandwiches, cobbled-together dinners, and bedtime stories

All together, these helped double the size of our once 7-pounder, while his older brother started preschool and became a “threenager” before our eyes.

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I squeezed in self-care through the help of my village, technology and conversations with a group of Mama Makers & Shakers who appeared at the most clandestine times:

And then there are the memories that don’t have a number attached to them, but are immeasurable in the way they’ve brought our family closer.

Together, the four of us have continued to ride the rollercoaster of emotions that started when life caught us by surprise on the last day of May. Both boys keep us on our toes, but when the chaos settles, the sweetest moments are revealed.

While I’m still not sleeping, I don’t have a freezer stash, and I can’t tell you what the next six months will bring, I will embrace the unpredictability.

I won’t feel like I’ve stepped away from my career, but rather enhanced it by overcoming non-stop challenges over the last four months.

This time around, I won’t strive to be super mom, but will remind myself to stay present and do my best for the moment.

Mama Shaker: Katie, From SAHM to CHO

Katie Rössler believes that just because Betty Crocker-like domesticity doesn’t come naturally to most of us, we don’t have to feel defeated by it either. In fact, she’s elevated the role of stay-at-home-mom to “Chief Household Officer” using the same resources tapped by top executives and entrepreneurs to be purpose-driven and productive.

This was music to my ears as I suddenly found myself juggling two children and what felt like a million little puzzle pieces managing my home and family, every day of my sleep-deprived maternity leave. Even with divide-and-conquer parenting and a village of helpers, it’s easy to feel like you’re falling short with every half-completed task or interrupted intention.

“We lived in a small apartment but I had the hardest time keeping it up. Like, ‘what are we having for dinner?’ ‘I don’t know,'” says Katie about that moment so many of us have faced in new or recently expanded motherhood, when you realize the passing hours of your day are in control of you instead of the other way around.

“I didn’t go to school to figure all these things out,” she remembers thinking at the time. “What is wrong with me that I can’t clean a home while I sit next to my baby who sleeps a ton?”

Now with two kids, Katie has taken the reigns and designed her daily schedule around routines and rituals that minimize decision fatigue and maximize peace. Listening to her describe a typical morning revealed wisdom in every simplified step–whether you stay home with your kids 7 days a week, 2 days a week, or somewhere in between.

“We have the same thing every morning so that there’s no fight over ‘I want this, this or that.’ It is yogurt or milk and granola, those are your options,” she says about breakfast before her 4-year-old heads off to kindergarten (which is offered between 3-6 years of age in Germany).

“I do allow her to have the option to pick what she wants for a limited time, but if it takes more than 15 minutes then I get to pick,” Katie says about getting dressed. She even builds in a 15-minute buffer for putting shoes on.

“The mornings cannot be rushed, or you’re not parenting at your best,” she says. “If you’re kids are waking up later, my biggest tip is plan everything the night before. Go ahead and pack the bag, have the outfits picked out–yours and your kids.”

“The stress first thing in the morning sets the tone for the day.”

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Katie also meal-plans her dinners, repeats the same menu on Tuesdays and Thursdays, and avoids the temptation of lengthy Pinterest recipes. (Note: I started writing out menus for the week to help me better expand my 3-year-old’s horizons. It’s actually working!)

“I try to keep meals simple because two toddler girls tugging at your legs is just not worth a hot, huge meal,” she says. “Frankly, chicken cooks fast. Salmon cooks fast. There’s a lot of meals that we think we need to add all these things to and there’s a lot of stuff that cook fast and you’re done. Saute the veggies, you got it.”

Katie took inspiration from books like The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) and A Simplified Life: Tactical Tools for Intentional Living to master her own household and begin helping other moms do the same.

“It’s not about minimalism, but just simplifying so that I feel happy in my home, and happy with my routine, and happy with my family traditions–but in charge of them,” she says.

Katie’s currently reading up on time management with the help of Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, and believes all these books aimed at entrepreneurs are actually more suited to moms than one might think.

“As moms we need to be reading these books,” says Katie. “These are the tips and tools we can be using.”

Women Helping Women Succeed

“I have a passion for helping people plan with purpose,” says Katie. This comes as no surprise since Katie is both a licensed counselor and grew up as a military brat. Every time her family was stationed in a new place, her mother would flip through the Yellow Pages to find kid-friendly places to go.

“I love researching things like that, probably because of her,” she says. “I know with my Masters and working with kids, the importance of routine for them. Because I didn’t used to be a routine person, I found the beauty in it.”

Katie offers a free, yet surprisingly thorough mini course with highly relatable videos to get you thinking about managing your household and family life in a different light.

And sometimes that’s all it takes: a different perspective. After talking to Katie, I picked out this goal-setting planner to manage my family’s calendar, spend a few minutes each morning and night reflecting on the day, and work towards achieving 90-day goals. I now feel like I’m accomplishing something on the most mundane days, even if it’s as simple as getting a nap or workout in while the baby is sleeping.

And while Katie’s full 45-day program is currently geared towards an international mix of full and partial stay-at-home-moms, next year she plans to expand it to moms who work full-time.

“It will take a Saturday or Sunday of sitting down for a couple of hours and really going, ‘What will our schedule look like?,’ add it to your calendar, have it printed out, and put it in your work calendar.”

Katie stays that having your “standard procedure” documented, including things you outsource as a working mom, will prevent those moments of panic when school calls saying your child is sick.

“Have you ever had that email inbox that just keeps going?” asks Katie, comparing the never ending mess that comes with raising children. “It’s just part of the job.”

As Katie points out, managing our families and our careers don’t have to be at odds. Her tips will sound surprisingly familiar to anyone who’s spent time “strategizing” for the next quarter–it’s just a matter of channeling all that professional prowess into our families and homes too.

“Why don’t we use some of the same practices we use in the workplace, like a morning meeting to get everybody together,” she says about the importance of regularly checking in as a family and as partners.

“As moms we don’t have to feel so lost,” says Katie. “We actually have all the tools and skills. We learn them in school, we learn them in the workplace–we just have to apply them differently.”