Mama Maker: Meghan, Using Creativity to Heal and Help Women Shine

The ebb and flow of creative expression in Meghan’s life reached a crescendo when her mother was diagnosed with cancer.

“My mom and I have always been very, very close,” she says, describing how their relationship had grown even stronger when she moved back to her hometown of Sonoma, and they starting seeing each other every day.

“To have my mom vulnerable was extremely difficult,” Meghan says.

“I used jewelry to channel my emotions,” she says. “I was able to do something that I enjoyed doing and that made me feel better about all the other craziness that was going on in my life.”

Her emerging jewelry line, Meghan Bo Designs, was starting to gain momentum while she juggled work as a part-time corporate recruiter, and two young kids.

“It was at a time when all of a sudden my business was picking up and I had to figure out–okay, I know I need to deal with my emotions and not push them away,” she says.

“It was a really tough time and having something to preoccupy my time was helpful,” Meghan says. “At least if I was sitting there crying I could make jewelry.”

“I get so emotional just thinking about anybody going through a parent being sick,” she says.

Women Helping Women

Meghan instinctively thinks about helping others, even in the midst of her own challenges. Her coworker at Google lost one of her twins to Leukemia, two days after Meghan had her first son 5-weeks premature and “was working through the emotions of having a preemie” in the NICU.

She later had to spend a week in a children’s hospital with one of her boys. And yet, it all fuels her desire to do more.

“I’ve always had empathy for other people, but when you see a parent going through having a child that’s sick, there’s nothing that I can imagine worse.”

Meghan started working with Unravel Pediatric Cancer–and makes a special necklace or bracelet each year for Unravel’s warrior moms.

The inspiration for Meghan Bo Designs stemmed from a need to make herself–and therefore other women too–feel a little better during the daily grind.

“I had two little kids, I was working from home, and I was running around all day trying to get it all done,” she says.

“I felt kind of frumpy and icky about myself,” she says about her rotation of gym clothes and dry-shampooed hair, which any mom can relate to.

“I’m going to put some jewelry on because it makes me feel better about myself,” Meghan told herself and suddenly she had a business idea that would separate her from the other Etsy shops.

“I wanted to make jewelry that you can wear with jeans and a t-shirt, or you can dress up–it can go both ways–and it’s affordable,” she says.

Her “athleisure” inspired jewelry is for any woman who “wants to elevate their look everyday” whether they work in an office, work from home, or they’re doing carpool and errands.

“They can throw on like two bracelets and instantly feel more put together than they did before,” says Meghan.

Sometimes that means glamorous Instagram influencers and oftentimes its busy moms like myself who are lucky to get a shower in.

Making jewelry satisfied a “creative craving” that was ever-present in Meghan’s life.

“I had always been into beads–I forgot–when I was younger too,” she says. “I had this huge bead collection. I used to make all sorts of things and sell them.”

“I’ve always had that creative bug,” she says. “When chalk paint first came out I literally painted every piece of furniture in my house.”

Meghan remembers living in a college apartment behind the sorority house we both belonged to at the time in Chico, and painting her room violet, when most college students were occupied by other things.

“So I have that addiction to arts and crafts,” she says. “If I find something that I like, I’ll research it, figure out how to do it, and then literally paint my whole house.”

img_3883

It Takes a Village

Meghan’s business is “a family affair” with her mom helping ship packages, and her husband and kids pitching in when she has a show or large order.

She recently hired a couple of moms to help with production, in her home studio, during nap time or whenever it’s convenient for them.

“I really like the idea of supporting other women,” Meghan says, noting the flexibility required for mothers and that things are constantly in a state of flux.

“As my kids have gotten older, and now that they’re both in elementary school, I can take more on without that guilt that every mom feels no matter what stage you’re kids are at,” Megan says.

“Every year, especially with two, there’s a new challenge.”

She’s raising her sons to believe that when times get tough, they’ll “put their heads down” and get through it.

For Meghan, that means she’ll keep making jewelry no matter what life throws her way.

How Working Moms Build and Lead with Limited Time

In the age of startups, #hustle, and productivity gurus, never has so much emphasis been placed on the relationship between hours and success. Typically, this results in a frenetic work ethic that’s not sustainable for working parents and other groups that are responsible for the livelihood of family members.

It’s been five years since Anne Marie Slaughter nailed it on the head in “Why Women Still Can’t Have it All,” challenging “the belief that more time equals more value.” Sadly, her words still ring true: “the culture of ‘time macho’—a relentless competition to work harder, stay later, pull more all-nighters, travel around the world and bill the extra hours that the international date line affords you—remains astonishingly prevalent among professionals today.”

This precedent is in direct conflict with the realities of parenting: kids get sick, daycare isn’t always available, and doctors offices have limited hours. It’s time to be more transparent about the demands on working mothers, and elevate examples of leadership and entrepreneurship that don’t lead to burnout – or workforce dropout entirely.

For this series, I’m going to focus on working moms for two reasons:

  • While there’s been a lot of debate about the gender gap, examples of how women are building or leading companies – while actively raising children – aren’t typically part of the conversation. Without these stories, young women won’t have examples to inspire their early career choices, and women who are going through the life-altering transformation of becoming mothers will too easily feel defeated.
  • As a toddler mom, I’ve become somewhat of a cultural anthropologist on this topic for the last few years. I believe working moms are in a unique position to reshape corporate leadership and dispel the myths that perpetuate cut-throat startup culture. Stories from female founders who are simultaneously building companies and families are innovative by design.

Without further ado, let’s get into it!

How Do You Build or Lead with Limited Time?

I’ve been fixated on answering this question for years, starting long before I became a mom. I was intimidated by the idea of working motherhood, so I read voraciously like any type A person would. From I Don’t Know How She Does It to I Know How She Does It, and Lean In, I couldn’t guzzle down stories about working moms fast enough.

While these gateway stories were inspiring, I finally felt empowered when any notions of super mom flew out the window. By talking to other parents with the same sleep deprivation or childcare struggles, it released the pressure I was needlessly putting on myself to return to my pre-maternity leave pace.

The way Sarah Argenal from the Working Parent Resource put it into words really resonated with me: “As an overachiever in my life before kids, I was used to learning new skills and then mastering them. To put it bluntly, I was used to being good at things in my life; and one of the hardest things I had to do as a parent was realize that I was never going to be perfect at it. Our kids change all the time, and it was really disorienting to have to adapt and adjust to every new developmental stage that my child went through.”

The same can be said for how I previously spent work time. I was used to saying yes to every opportunity, traveling on a regular basis, and spreading my time across a lot of different projects and people. I had to completely rethink how I used and valued my time as a mother.

By surfacing stories about how working moms are building businesses or leading organizations, we can address “time” as a major contributor to the gender gap.

How Working Moms Make the Most of Limited Time

No matter the method, these stories – and the resources that follow – are about placing a premium on the hours you have available, rather than treating your time as a never-ending commodity. It’s also about recognizing your limits and making adjustments when you need to.

Whitney, founder of SproutFit, juggles a corporate job that requires frequent business travel, her new adjustable baby clothing start-up, and a 3-year-old: “It’s a lot of prioritizing, a lot of asking for forgiveness of friends and family members when I can’t go to events because I’m traveling, or when I need to take a me day,” says Whitney.

“My biggest thing right now is truly prioritizing, and learning what can be priority A, B and C,” she says. “Being able to communicate with my husband; with his traveling job and my traveling job, we have to make sure we’re keeping everything in check. It’s a lot of communication, a lot of priority checking and a lot of saying no.”

“I wasn’t always good at saying no,” says Whitney. “But, I’m pretty good at saying no now because it’s to protect, my family, my sanity and my future… our future.”

Sarah, founder of Piperoos, is going through “a phase where the balance of juggling Piperoos, and family and my day job has shifted in favor of family and day job.” In addition to a new role at work, she’s had to temporarily prioritize “the logistics of moving our family, and figuring out school, the new ballet class and swimming” over her environmentally conscious baby brand.

This isn’t the first time Sarah has had to rethink how she spends her time: “I struggled a huge amount after having my daughter. My identity had been so tied up in my career for so long.”

“Even if you have a really supportive spouse at home, even if you have a company that has set up structures in place that are supportive, you still end up facing a burden from a career perspective that you wouldn’t as a male in that situation,” she says.

Tips & Resources

  • Get a reality check on how many hours you have available: In the book I Know How She Does It: How Successful Women Make the Most of Their Time, there are actual calendars of working moms with leadership positions and high pressure jobs. Many of the women interviewed overestimated the actual time spent on work, which helps debunk the myth that everyone else is putting in more hours than you.
  • Figure out what your unique contribution is: Find the sweet spot between the work you’re most passionate about, what others perceive your super power to be, and your impact on the bottom line. Once you do, it becomes very clear how to prioritize your precious time and help your team stay focused. It also makes the logistics of how you get your work done less of an issue, because the value you deliver is ultimately what matters.
  • Get into alignment before tackling your most important work: This is about creating the conditions to tap into flow, which allows you to create quality without a lot of quantity (as measured by time). It’s a popular topic in podcasts like The Lively Show. Don’t be discouraged by morning rituals, which can be difficult when you’re trying to get kids out the door. As an alternative, you can pinpoint optimal pockets of uninterrupted time in the day for your most important problem-solving or creative work.
  • Cluster your hustle: As someone who works primarily from home, I arrange for one 12+ hour day per week to travel to and from the office, when extended childcare can be covered by family. I make the most of the long train commute, respond to emails while hopping from train to bus to Lyft, and then I can be fully present with my team in the office. Same goes for major customer events or conferences. The other days of the week, Zoom, Slack, texts and calls make it seamless to stay connected with my colleagues, and then I’m available for my family in the morning and evening.
  • Bring in reinforcements: There are likely many things you don’t need to be the one to do, in order to make room for the things that only you can do. In today’s sharing economy, there’s no reason you can’t preserve precious parenting time outside of work by outsourcing grocery shopping, laundry, housecleaning, your wardrobe, and more. By creating income for others, you can carve out time for you – and your family.

There’s so much more to say on this topic! If you have experiences to share, I would love for you to be part of the conversation. Please pipe in, either in the comments below, or by reaching out to me directly so we can chat.