Mama Shaker: Gladys, Summoning Our Superpowers

Gladys Simen is known as the “motivation whisperer” among friends and colleagues–something we could all use right now. She’s recognized her own courage to propel forward through any circumstances, whether that’s starting over in five different countries or navigating the compounding responsibilities of working motherhood.

“I came to a country that was not originally mine with no support system and it stretched me and I didn’t break,” she recalls.

For Gladys, it took a pandemic and racial tension reaching a tipping point to finally recognize her superpowers: being brave and “super acutely aware of things.”

“There’s a lot of things that changed in the world,” she says, reflecting on 2020. “It hit me hard–harder than I thought it would–because I’m parenting Black kids, so I had to start thinking about what am I leaving for them not to have the same struggle.”

“Every parent, no matter what color you are or race or creed or whatever, you want the best for your children,” she says. “I want my kids to look at me and say ‘you contributed to this being a better place.'”

Another superpower Gladys had to get comfortable with is being a role model. She’s quick to point out that it took courage to recognize her influence beyond her own children, and recalls a time when she hesitated to assert herself publicly.

“I discovered that having an edge is not a bad thing,” she says. “I realized that using my voice brings me more support than I thought. People come and say, actually I like the new Gladys better.”

Now, she’s expanding the use of her forces for good to help people define post-pandemic life on their own terms at www.mylifecouch.com.

“I won’t be shocked or surprised if people now realize maybe that life is not about racing to have a title anymore,” she says. “It could be just being present or enjoying what you’re doing. I’m trying to create that platform for other people, because that’s what fuels me.”

Gladys is particularly passionate about the intersection of career and motherhood, having been through her own transformation after her first and second experiences returning to work after having a baby. She encourages new moms to focus on everything gained in the process, especially during a particularly rough day (or year).

“You’re more powerful than you think because you have that tiny human being that you created and you have gone through a crash course of any leadership thing that people can teach you,” she says.

It’s one of the reasons that Gladys gets so frustrated when people in the workplace don’t recognize–over even go so far to discount–the superpowers that only motherhood can teach you.

“Becoming a mom is juggling so many things at once and still showing up,” she points out. “I think boards of directors or companies need more moms because you know how to make things work with very little.”

Gladys wants to flip the script on how we often react when presented with a list of qualifications in a job description or career development plan.

“You should be coming with a badge, ‘I’m a mother. I tick all those boxes.'”

She’s also learned that it takes a lot of courage to say no and stay true to what provides meaning in your current situation.

“Every single day you wake up, there’s an opportunity to do something different, better, greater, bigger,” she says. “There’s no right or wrong answer.”

Gladys gained the 20/20 vision we were all hoping for—and in some cases may need to do a double take to realize is within us.

“I’m having so much fun building amazing human beings and satisfying their curiosity,” she says. “This is the amazing age where they will never be six and three again, where they’re just exploring and seeing the world through their eyes. It’s magnificent. It’s success for me right now.”

Even though Gladys had to adjust to lockdowns and virtual school while juggling her full-time technology role, she loves that her children have so much more access to her.

“They know that I’m their best friend because we can go and jump in a mud puddle because we want to,” she says. “These are the moments that I was not able to give them before.”

“I usually say the superpower’s inside you and you don’t realize it until it is time.”

Mama Shaker: Rhonda, Adjusting Expectations of What’s Enough

Running a startup and raising twin 5th graders through a season of wildfires, literally and figuratively, requires Rhonda Collins to be more compassionate about what’s possible in a 24-hour period.

“I end up feeling the way I know a lot of working moms feel,” she says. “If I never slept, if I didn’t have a family and didn’t have anything else to do, there would still not be enough time in the day for me to do everything.”

It’s why Rhonda recently began starting her days by asking herself what the single most important thing is for her business and her family, rather than a to-do list.

“Sometimes it’s two things, or maybe it’s three things, but it’s not 137 things anymore,” she says.

“I feel like that’s all I can do,” she says, adding that she ends the day reminding herself she did her best. “These times are just super challenging.”

Rhonda’s instincts to pare things down to the essentials are what led her down an entrepreneurial path after “an incredibly satisfying career that really fed me” as a social change documentary filmmaker.

“I had my twins a little bit later in life, and so I had a long stretch of living fairly minimally,” she says, recalling the visceral reaction she had to the growing pile of brightly colored toys and baby gear that began accumulating in her living room.

“I was faced with having two small children and having to figure out, ‘I gotta sell this stuff, or I’ve got to give it away,'” she says.

Rhonda’s realization other parents shared the same challenge was the impetus to create ToyCycle, specifically as a service that places value on the time spent with our kids instead of sorting through an excess of outgrown toys and baby goods.

“I did not wait this long to have children so that I could then just work my ass off all day long, every day of the week and never see them, never actually have quality time with them,” she says.

Interestingly enough, 2020 dished up an abundance of time that would normally be limited with tweens or teenagers.

“I see them in the morning and then I go up and I check on what’s going on, and they show me an assignment they’re working on,” Rhonda says about their co-located work and school schedules. “Then we eat lunch together and they bring me down a smoothie that they just made.”

“I feel like we are much more bonded and together than we ever have been,” she says.

On Fridays they have movie nights huddled in a chair with popcorn. She also carves out one-on-one time, as challenging as it can be with twins.

“I feel best about myself and about my life when I just step out of my business self and say what I want and need to do,” Rhonda says. “Right now, it’s been time with my kids.”

“I feel connected, like life feels like it’s supposed to feel,” she says. “If I forget that for a few days, I just keep reminding myself of that.”

“Let’s just read together, let’s spend some time together, let’s hang out,” she says about her new definition of accomplishment. “That’s it.”

Mama Maker: Viola, Drawing Us Towards Happiness No Matter What Happens

Viola Sutanto found joy within the four walls of a hospital room where her 9-year-old daughter awaited a bone marrow transplant for aplastic anemia, ultimately defying the odds of a match with her 3-year-old brother.

“They had told us of course we’ll test your son, but just know that sibling matches are a 25% chance, so don’t hold your breath,” Viola recalls her doctors saying at the time. “So when we heard that he was a perfect match, we couldn’t believe it. It was such a miracle.”

Now Viola wants to pay her gratitude forward by publishing Eat Cake for Breakfast and 99 Other Small Acts of Happiness in partnership with The Collective Book Studio and will give a portion of proceeds back to the UCSF Benioff Children’s Hospital. She’s been amazed at the response to her iFundWomen crowdfunding campaign, which has reached all the way to her hometown in Singapore.

“I was really very touched and overwhelmed,” she says. “In the first 24 hours of the campaign, we had raised thousands of dollars. Longtime friends of mine, people in our community and even friends I hadn’t heard from in years—suddenly I’m getting texts and messages from them saying, ‘I cannot believe you went through this’ and ‘here you go, I want 10 copies of your book.’”

Sharing Her Story

“I’ve been pretty isolated for more than a year since Maika was diagnosed, and I’m a very introverted person so I tend to hold it all in,” Viola says. “I realized, gosh, I’ve never even told most of these people what had happened.”

The inspiration for Eat Cake for Breakfast and 99 Other Small Acts of Happiness began when Viola and her daughter came up with sketchbooks as a way to keep themselves occupied during the hospital stay. The “100 days” creative movement had also recently gained popularity.

“So that’s when the drawings started happening,” she said. “We’d pick one thing to draw and it could be just the most mundane thing in the world. I think my first drawing was actually a dinner at the hospital or something silly like that— but over time it just became something fun for us to do.”

Viola started posting the drawings on Instagram and as a former book designer, she naturally began to imagine them taking shape in page form.

“What happened last year made me realize, as a family, how much resilience we have,” she says. “I’m a more optimistic person now than I ever was before, and also very mindful of being grateful for everything that we have.”

Because Maika was immunocompromised following her treatment, Viola’s family entered another year of social distancing and mask-wearing with plenty of practice and perspective.

“I think it really helps to find the silver lining in everything and every day,” she says. “Being able to see that on the upside, while stuck at home I get to spend a lot of time with my kids, which I love. I have the privilege of working from home—some people don’t. There’s just so many things to be grateful for despite everything else that’s happening.”

Viola’s perseverance has helped her carry her sustainable bag and home goods business through the abrupt changes that came earlier this year.

“Our wholesale business plummeted between March and now,” she says. “It’s still very much in recovery mode and that was a real bummer because we had started off the year strong. Every day we’d pick up the phone and get order cancellations and postponements. It was really devastating because most of our accounts are mom and pop stores, or they’re small businesses like mine. We have real relationships with these people and worked with them for years.”

She stays grounded by centering herself with meditation and journaling, before jumping into full days of distance learning and running her now booming e-commerce business. It’s a practice that helped Viola get through her darkest days.

“The only other person who was really in the thick of it with me is my husband and that’s all we talked about,” she says. “Sometimes I just don’t want to talk. I felt like my journal and my meditation practice was my own thing that I could do solo, without having to worry about how everyone else is feeling. And that felt sacred to me.”

No matter what life throws your way, Viola recommends giving yourself a break, taking it one step at a time and focusing on the small things you can start with.

“Try to find the silver lining somewhere,” she says. “There’s going to be light at the end of the tunnel, even if it’s a super long tunnel and these days of not seeing where it’s going to end. But I do believe it will be there.”

“If you just take the time to notice, there’s always something, some small joy to be found.”

Mama Maker: Sarah, Deciding How We Want to Live

Sarah Kelly’s rebound from a breast cancer diagnosis at 32 weeks pregnant to building a clean beauty brand featured by the likes of Good Morning America, exemplifies what “salty” women are capable of.

“I was up in Maine at my parents’ house and my sisters were there and it was one of those moments that you’ll never forget,” she says about the dreaded phone call that no one ever expects.

Just 72 hours earlier at a routine prenatal checkup, Sarah mentioned the lump she’d recently found to her OB-GYN, at the encouragement of her sister Leah, an oncology nurse who’s now her business partner. That Tuesday appointment led to an ultrasound on Wednesday, followed by a biopsy on Thursday and confirmation on Friday that it was indeed stage 3, triple-negative breast cancer.

“They wanted to start chemo right away, and it was too big for surgical removal,” she says. “The first cancer treatment that you do, you can receive while you’re pregnant. So I started two rounds of chemo and then they induced me at 38 weeks.”

What Sarah calls her “warrior week” started with the birth of her daughter, followed by blood transfusions two days later, and her third round of chemo two days after that.

“It’s just amazing; I always say, your body can handle so much,” she says. “You just have to have the right mindset.”

Sarah also credits the support she had during treatment, especially while she and her husband were between houses and living with her in-laws. She points out that her 14-month-old and newborn were in incredibly capable hands with her mother-in-law, a neonatal nurse.

“Cancer sucked, but it also gave me perspective on how I wanted to live,” she says.

“I think I was checking the boxes—half of them were making me happy and the other half were creating a lot of toxicity,” says Sarah about life back in Boston, which involved battling traffic to and from work, taking time away from her kids.

The idea of starting a business with her sister Leah entered the equation, inspired by the emerging interest in green beauty and a lifelong dream to build her own brand after working in sales and corporate marketing.

“Having lost my hair and everything, putting on a lipstick really empowered me to feel a little bit more feminine throughout my journey,” says Sarah. “That’s the direction we decided to go in and then it just evolved, talking about how we take care of ourselves, eliminating stress in our lives.”

Salty Girl Beauty took a minimalistic approach to cosmetics and body care, made locally in small batches using organic coastal ingredients. The name is a double entendre, honoring the resilience of women.

“What we were going through at that time in our lives, you needed a lot of grit and sass and attitude,” she says. “I think women feel that throughout the day they need to have that armor—whether you’re going through amazing things or a really hard time in your life.”

Sarah noticed that while she was getting a lot of attention during her treatment, finding ways for her husband to feel supported too was critical. So she, Leah and their siblings started Foundation4Love as a non-profit arm of the brand to carve out quality time with caregivers.

“Making sure that we were staying connected was really important to me, and so people would come over and watch the kids while we could go out to dinner,” Sarah says. “So that’s kind of the thing we do with other people going through this. Who’s their number one, is it their family or is it a sister, a husband? We try to do something that allows them to disconnect from their cancer and connect with whatever is love in their life.”

Through the spirit of partnership they’re also funding the cold cap program at New England Cancer Specialists, running workshops with Mount Sinai, and even spun up a new kind of cancer wellness retreat called Warrior Revolution—together with Cynthia Besteman, the cancer survivor behind Violets are Blue Skincare.

“There are so many conferences around the medical side and the treatment side but we really wanted to focus on, ‘yes, you’re going through cancer, but how do you live through that?'” she says about the full-day events which covered a range of wellness, intimacy and mental health topics and ended with a pajama party.

“At the last retreat, we had about six stage IV 30-40 year-old women they didn’t know in our own community,” she says. “And now they’re best friends. Being able to create those connections has been really great.”

While 2020 brought a lot of uncertainty for Sarah, Leah and their team through the spring and summer months, things took a very exciting turn when the opportunity to be featured on Good Morning America popped up.

“Getting that national exposure has been life-saving,” she says. “It’s been literally the biggest whirlwind ever. To see how the four of us, as well our greater community, helped and pitched in so that everything came together for it was just really, really special.”

Coming together, whether it’s as “Salty Girls” or as a family has given Leah the life she reimagined for herself five years ago.

“As much as I probably work too much, it’s on my own terms and I can do it in the living room while my kids are around,” she says. “I’m very present and we’re able to do the things that they want to participate in and spend a lot more time outdoors and all of the things that I think create a happy house.”

While that often means Sarah has a six-, five- and two-and-a-half year old clinging to her while trying to put makeup on, she still believes in the importance of self-care “without it being a big production.”

“Being able to have that message to talk to women about taking care of themselves and not putting themselves last,” is what fuels her.

“Because when you’re healthy, everyone else around you can be healthy,” she says.

Mama Maker: Angela, Creating Our Own Story

Angela Engel flips right past the “why me?” question that many stumble over when the opportunity to make a difference presents itself. The mother of three is a publishing industry disruptor by day, who mobilized the creation of PPE at the start of the pandemic–while continuing to lead the San Francisco chapter of Hey Mama, support social causes, and navigate distance learning.

Her response when people ask how she raised $30,000 and distributed 10,000 face shields across the country—including Children’s Hospital Minnesota, Alameda Health Consortium and Navajo Nation clinics in Arizona and New Mexico— says everything about her willingness to spring into action.

“When this all hit and I saw my best friend literally in the ER when the Princess Cruise landed and he was working night shifts and lost it when he couldn’t get a face shield, I was like, ‘who else is going to save him?’”

“I think that same spirit is the greatest thing you learn when you’re an entrepreneur,” she says. “That fire, that spirit, that idea…what’s the worst that could happen? Someone says no, right? That’s not a big deal.”

Angela felt a similar call to action when she was “really pregnant” with her third daughter and had grown weary of publishing industry trade shows where she struggled to find a humane place to pump in concrete convention centers.

She dabbled in children’s apparel for a while, which was more kid-friendly and introduced her to the faster pace of retail.

“I would bring the baby with me and put her in the stroller and that was great, but I missed publishing,” she says. “It’s the creative piece.”

While doing business development for an independent publishing house in Petaluma, Angela “noticed the surge of self publishing” that was more akin to the speed of fashion than the traditional publishing industry.

“Why are we letting Amazon and self publishing take that market share?” she realized. “Why not pull together my colleagues from traditional publishing who are fantastic, who are graphic designers, who are typesetters, who are editors and let’s form a collective? We can do this as good as any big house and we can do it fast.”

The Collective Book Studio was born in 2019 around the idea of “partnership publishing” which retains the authors’ creative control and has gained the attention of her industry peers for its disruptive business model.

“We don’t print on demand,” she says. “We really believe the book is an art form.”

One example is how the team packaged up a series of beautifully crafted pages from parenting coach (and Mama Shaker) Sue Groner in Parenting with Sanity & Joy: 101 Simple Strategies in a way that even the most exhausted among us can digest at our own pace.

“What is the message that you want your reader to take away?”

It’s the first question that Angela asks prospective authors (and something that anyone creating content should take the time to answer).

“That will help decide why are you writing this book,” she says.

For Maika handbag designer Viola Sutanto, it’s a reminder that even in our darkest days, happiness is all around us. She’s working with Angela and iFundWomen to fund Eat Cake for Breakfast and 99 Other Small Acts of Happiness—inspired by Viola’s 9-year-old daughter’s hospital stay while she awaited a bone marrow transplant from her 3-year-old brother.

Whether our story involves putting an important message out into the world, or giving back in another way, taking action is the antidote to fear.

“I think the first step is to practice,” Angela says. “Write a sample chapter. Just write, even if it’s not good at all. It could literally be bullet points for all I care. But just get it down on paper.”

Mama Shaker: Louise, Acknowledging What We Want and Daring to Make it Happen

Louise Heite had a hunch that juggling two kids under three, a job that required round-the-clock conference calls, and a husband who traveled internationally half the month wasn’t sustainable. After moving her family to New York, she began pursuing a new path that led to empowering other women to course-correct their lives too.

“There’s so much energy and so much desire that’s locked up for me to find my own path and make my own dreams come true,” she realized during a new moon meditation.

Louise had recently traded her corporate gig for full-time motherhood, which left her feeling like, “I need something that really feeds my soul.” She knew that she wasn’t alone in trying to find a happy medium as a parent that’s “present while also fulfilling my own dreams.”

“I think what a lot of us mothers these days have to deal with is, first of all, finding a balance between career and also being present with your kids,” she says, so “you don’t reflect back in like 10 or 20 years from now and think ‘they grew up so quickly.’”

Whether it’s rethinking where we live or carving out more flexibility in work hours, Louise believes what’s holding us back is speaking up. She says it can be difficult for women to look inwards, “open that jar and basically then be confident in their own ability to pursue whatever dream that’s in there.”

“Sometimes we get stuck in our own heads,” she says, acknowledging that she often has to coach herself through fear. “It’s a practice what I preach type of approach whenever something negative—or a limiting belief—is coming out.”

In her executive coaching practice, Louise channels her experience leading corporate teams to help women define their own paths to success.

“Ultimately, it’s confidence and self worth, and striking a balance,” she says. “I work with new moms and it’s a little bit of redefining their identity as a mother because often we can no longer commit to the long hours of working that we’ve been doing before kids, yet we feel like we have to do the same amount of hours because otherwise we’re not going to be good enough.”

Focusing on what we need to do our best work–and then asking for it–often leads to a win-win. Parting ways is far from being the only answer to burnout.

“As a woman having worked in corporate environments and then also working for myself, I just don’t believe anymore in the 9-to-5 concept of the world,” she says. “I don’t think this is how we function—that our optimized work is done between the hours of 9:00 and 5:00. So even just flexibility, knowing when you’re most productive and really optimizing those hours is something that I highly recommend.”

Louise points out that “we often live in a space where we think we can do it all, and if we cannot do it all, that we’re a failure,” which was exactly what I experienced as a new mother. Fortunately, it led to connecting with other moms by sharing their stories, realizing there are many different definitions of success, and then making changes so I could strike a better balance.

“It’s about knowing what you really want and thinking about that for a moment,” she says. “There are obviously different paths that we can take after kids and knowing what you want to fulfill—I think it’s a big one.”

While 2020 continues to throw us all for a loop, it’s creating endless opportunities to make peace with change and explore what really matters to our families and ourselves.

“We often go back to the normal or the comfort of what we know because that’s where our worth comes from,” says Louise, cautioning against chasing an old definition of success “only to figure out afterwards that it actually no longer works for us, or that it’s draining us.”

“If you’re not happy somewhere, or not happy with a certain situation, there’s only one person that can change,” she says.

“You can really, truly create what it is that you want to create,” she says. “But you have to dare to make the ask and be open and vulnerable.”

“It can still be a no, but at least you’ve asked.”

Mama Shaker: Ari, Seeking to Understand Each Other in Business and Family

Working in close proximity to her husband is nothing new for Ari Krzyzek. The couple runs a creative agency from their home office in Chicago, while tending to the special needs of their son.

“In our early years doing business together it was definitely very hard,” she says. “I found that trying to separate our feelings and our relationship as spouses, versus us as business partners, was a little bit tricky in the very beginning.”

Ari says that setting boundaries has helped—as tempting as it may be to talk shop over dinner—and establishing a mutually beneficial relationship for all the “different scenarios building a business and in life.”

“We’re obviously not perfect, but we try our best to respect one another and try to really find our own strengths and weaknesses,” she says.

“I’m honestly just trying my best to at least set some guidelines,” she says. “There are some exceptions on different occasions and different days, but at least I have some sort of guidelines that I can follow, so it’s not 100% strict rules.”

Ari recalls the advice of her mentor who emphasized the importance of being as flexible as you can while starting a family, because “things will change very fast, especially in the first 10 years.”

Now, almost five years into parenthood, she and her husband have found a way to run Chykalophia together and be hands-on with their son.

“The main reason why I’ve built the business the way I have today is because I want to see him grow too,” she says. “If I focus way too much on work that defeats the ‘why.’”

“My son is also in the spectrum, so I have to really understand he’s trying his best,” Ari says, making her keenly aware of questions like, “how can I try to figure out what he is currently learning, the way he’s learning, or what’s the best support he needs right now?”

Women Helping Women Succeed

When Ari first came to the United States, she looked forward to meeting other entrepreneurial women.

“I feel like I didn’t have that enough as I grew up in Bali,” she says. “There’s not enough opportunity for women to come together in a professional setting and even more importantly, in a more positive impact setting.”

When Ari didn’t find the degree of connection she was looking for from traditional networking events in Chicago, she built her own.

“I thought about it over and over, and then finally did it out of a simple need to connect with other women in business,” she says. “It took off and now we’re hosting events every month so that other women entrepreneurs can also connect with one another and really learn from each other.”

Creative Women’s Co. events have expanded beyond Chicago to connect women virtually around a variety of topics. Ari also makes herself available for speaking and mentoring through AriKrzyzek.com while volunteering for design organizations.

With her sights set on writing a book about “empowering women,” Ari invites fellow entrepreneurs to get in touch with her about a “particular moment in their life that they would like to share with me,” whether good or bad.

“I’d love to hear back from them and just listen to what others have experienced in their life,” she says. “I know it’s not always rainbows and unicorns all the time because I got my fair share like other women. I just want to see what other experiences women have.”

Mama Maker: Christy, Embracing Parenthood in the C-Suite

When Christy MacGregor traded her position as a law firm associate for a commute across the street to join her husband’s startup as Chief Parent Officer and General Counsel, the barriers between parenting and career came tumbling down.

“I have a lot more flexibility now and it’s really nice to be able to move back and forth more fluidly between the world of parenting and the world of my job,” she says. “I feel like it’s very integrated. So I wouldn’t necessarily say I have balance, but nothing feels in conflict, like when I was at the law firm.”

The mother of four-year-old twins and a one-year-old now clocks her hours meeting with parents at Colugo, which her husband launched as a direct-to-consumer model made popular by fellow Wharton brainchild Warby Parker, after a disappointing experience stroller-shopping at big box stores.

“It releases a lot of the anxiety of being a working parent because you don’t have to pretend you’re not a parent,” she says, now realizing the noticeable absence of stress as a result of the “lifting of that burden.”

Previously, if one of her kids was sick or she had to go to a doctor’s appointment and “something had to be rescheduled, that would never be the reason,” at the risk of being perceived as “unprofessional.”

Christy’s experience at Colugo has been a stark contrast from day one. She made the transition from advising on the sidelines to a full-time leadership role when her third child was about 6 months old.

“One of the first calls I was on with the team, I had my baby with me and he was making noise,” she says. “Our head of marketing was like, ‘oh, that’s very on brand for us.’”

At the time, she remembers thinking “wow, a whole new world I’m in, it’s such a gift.”

While Christy is the first to point out that she’s lucky to be in a position where kids are core to the company’s mission—and she has childcare and family nearby to help—feeling the urge to apologize for the sound of kids in the background is a scenario any parent who works remotely, or joins calls from home or the car, can relate to.

“Now I’m on calls with parents all the time and you hear a baby crying in the background, or someone needs to get picked up early from school, and we all get that,” she says, adding that it can be “a great way to connect with people” and it “brings you closer together faster.”

Whether or not companies are ready for the rapidly increasing blend of work and parenthood, Christy believes it’s an opportunity to bring out the best in employees, especially when they don’t have to waste energy trying to separate their dual roles.

“More workplaces should recognize that if they let parents be fully themselves at work that’s only going to make them better employees—better team members—because they’re able to be open about where they’re at,” she says, and feel motivated by being “seen at work instead of feeling like they’re having to hide this huge aspect of their identity.”

“I’m now at a company that is so parent-focused that I’m seeing what can be done when you are all in on that,” she says. “And the strength of that, and the way that parenthood can amplify the work you’re doing because you’re much more efficient and focused.”

“You want the work you’re doing to be meaningful in a different way because there are so many other things you’re juggling and you want to feel like this is worth it,” she says. “Your time just means so much more.”

It Takes a Village

Christy believes that a family-friendly, community-oriented culture is not only “hugely beneficial to Colugo,” but it’s good for customers too.

“Our entire customer service team is moms who work part time,” she says. “So they’re able to do flexible, meaningful part-time work, which is what I feel like a lot of parents want instead of having to choose one or the other—to be completely out of the workforce, or to have to work full-time.”

In return, customers get the benefit of hearing from someone who “understands what they’re really asking” when a question comes in about product features, and ultimately “feel like the brand has your back.”

Building a family and a brand has taught Christy the importance of not being too “attached to outcomes,” and instead, “confident that I’m doing my best.”

“I can focus on that instead of trying to focus and feel anxiety about the ultimate result and that has served me well,” she says. “I think that is something I have learned through parenting, that I’ve been able to then apply to my career; and it’s a strength that I don’t know that I would have had certainly thinking back to myself in school, or early on in my career, when I was very attached to the gold star.”

She now finds “peace and fulfillment through the process” of spending her time listening to parents, thinking about how to continually improve their products, and build a strong community over time.

“It’s not something you can just snap your fingers and create,” she says. “So being part of that process, and comfortable with that process, has been something I have been able to take from parenting and apply to my career.”

Christy’s evolution as a mother and Colugo’s innovation as a company go hand-in-hand, thanks in part to the seamless integration between the two.

“We’re creating the products people want, we’re improving the products people have, and we’re building an even stronger community because our mission is to give parents the confidence they need to take on the adventure of parenthood,” she says.

Mama Shaker: Whitnee, Fueling Parents at Work

Helping mothers thrive in the workplace is literally what gets Whitnee Hawthorne out of bed in the morning. She’s honed the art of a 4:45 a.m. wake-up call, so she can dedicate two hours before her son wakes up to The Savvy Working Mom, her coaching business and brand new podcast—all before she heads to the office.

“What inspired me was seeing this gap in support for this population that I am now part of, that I believe is ultimately the game-changing population for our country and for the world,” she says about creating a platform to help working mothers, alongside her full-time role as a technology director at JetBlue.

“Society is not set up to support us in the right way, and that kind of pulled back the curtain on the challenges,” she says. “I get a lot of head nods. I hear a lot of support and I get a lot of thank you’s for bringing this conversation forward.”

Whitnee and I share a passion for celebrating inspirational and entrepreneurial mamas despite us both being fixtures in a corporate setting. From her perspective, therein lies the opportunity.

“I know that there are a lot of groups out there supporting working moms as entrepreneurs,” she says. “But I also feel very strongly that we need to keep women in corporate. I really believe working moms are the backbone of society, and if we get supported better, our society is going to improve and our corporations are going to do better.”

Whitnee believes that taking a holistic approach to supporting caregivers in the workplace goes a long way.

“There’s a focus on providing tools to help people multitask better, and manage their time in the office, but there’s not an understanding that when you show up to the office, you show up as a full person,” she says. “And I think there’s a big gap in addressing what does someone need across the day, across the week, across their life, so that they can show up with their A-game at work.”

How This Mama Makes it Work

“Eating right and working out helps me to have the energy level that I have,” says the former personal trainer and gym owner, who incorporates yoga into her morning routine since she has another baby on the way.

While it may sound like Whitnee has endless energy, it’s passion that fuels all her pursuits and a personal definition of success. It’s a framework that she follows for her clients too.

“A huge part of that is getting to a place where you know yourself, where you accept what you want, and you believe that you deserve what you want,” she says. “And making decisions that are right for you and your family; not making your decisions based on what somebody else, some outside force—your neighbors, Instagram, your colleague, your boss—think is right for you.”

“When you have that clarity of what it is that you want and what success looks like for you, then you can align your actions to it and it makes life much more joyful.”

Now, those early morning hours, that many of the women I speak with swear by, start to make sense as a critical foundation for a happy and fulfilling work day.

“I get a lot of pleasure out of helping others, so success for me also looks like, ‘who have I helped today, whose life have I made better and have I contributed outside of myself to make the world better?’ Whitnee says. “And when I feel like I’m doing that, then I feel like I’m being successful.”

Mama Shaker: Jane, Helping Women Bloom as Mothers

It took having a third baby for Dr. Jane Shomof to finally ease into motherhood without the postpartum OCD that clouded the early days with her first, or the inevitable pull when her second came along.

“I feel like we’re all taken by surprise when we bring home that baby,” she says. “Like as much as we can prepare and plan for the birth, I think it’s really what comes after that’s so shocking to our system.”

Any mother can relate to those feelings that come in the middle of the night, when you’re at your most vulnerable, and desperately trying every trick in the book to get your baby back to sleep.

“I think we also have this unrealistic expectation of immediately feeling the same way about our second as we do with our first,” Jane recalls.

“They both turned out to be incredible little humans,” she says, having gained the confidence in her third pregnancy that “whether this person is going to be a boy or a girl, whether they’re going to be challenging or easier, it’s all a phase and it’s all going to be fine, and it’s all going to work out.”

Third time was a charm, and everything clicked—even breastfeeding. After recurring mastitis the first two times around, Jane invested in “the most amazing like Nespresso machine for formula” for her daughter and then “lo and behold, she ended up having breast milk for almost a full year.”

“I really was able to finally enjoy and relish in the moments of having a newborn and taking time away from my older two, if I had to, and spending the time all together.”

“It was a really lovely experience.”

Women Helping Women Succeed

No matter whether it’s a mom’s first baby or fourth, Jane created Bloome to make each transition easier.

“It was birthed from too many women that had to struggle too much, more than they needed to,” she says.

While Jane still sees clients in her private practice, moms who feel overwhelmed by the thought of the leaving the house can benefit from the virtual, on-demand programs she’s developed.

“In our society we have a tendency to wait until we’re really sick or really struggling to ask for support and I think it’s really backwards,” she says, which is why she’s taking a proactive approach with women to talk about what to expect even before the baby comes.

“A lot of women don’t know that these feelings are normal and everybody thinks they’re alone in their misery,” she says.

Mothers have the added challenge of putting our own needs after everyone else’s, and not making ourselves a priority until we reach a boiling point.

“There is a light at the end of the tunnel and we’re going to help you see that,” she says. “The struggle is temporary.”

“Bloome is here to just help make this incredible life-changing, life-consuming transition enjoyable.”