Mama Shaker: Rhonda, Adjusting Expectations of What’s Enough

Running a startup and raising twin 5th graders through a season of wildfires, literally and figuratively, requires Rhonda Collins to be more compassionate about what’s possible in a 24-hour period.

“I end up feeling the way I know a lot of working moms feel,” she says. “If I never slept, if I didn’t have a family and didn’t have anything else to do, there would still not be enough time in the day for me to do everything.”

It’s why Rhonda recently began starting her days by asking herself what the single most important thing is for her business and her family, rather than a to-do list.

“Sometimes it’s two things, or maybe it’s three things, but it’s not 137 things anymore,” she says.

“I feel like that’s all I can do,” she says, adding that she ends the day reminding herself she did her best. “These times are just super challenging.”

Rhonda’s instincts to pare things down to the essentials are what led her down an entrepreneurial path after “an incredibly satisfying career that really fed me” as a social change documentary filmmaker.

“I had my twins a little bit later in life, and so I had a long stretch of living fairly minimally,” she says, recalling the visceral reaction she had to the growing pile of brightly colored toys and baby gear that began accumulating in her living room.

“I was faced with having two small children and having to figure out, ‘I gotta sell this stuff, or I’ve got to give it away,'” she says.

Rhonda’s realization other parents shared the same challenge was the impetus to create ToyCycle, specifically as a service that places value on the time spent with our kids instead of sorting through an excess of outgrown toys and baby goods.

“I did not wait this long to have children so that I could then just work my ass off all day long, every day of the week and never see them, never actually have quality time with them,” she says.

Interestingly enough, 2020 dished up an abundance of time that would normally be limited with tweens or teenagers.

“I see them in the morning and then I go up and I check on what’s going on, and they show me an assignment they’re working on,” Rhonda says about their co-located work and school schedules. “Then we eat lunch together and they bring me down a smoothie that they just made.”

“I feel like we are much more bonded and together than we ever have been,” she says.

On Fridays they have movie nights huddled in a chair with popcorn. She also carves out one-on-one time, as challenging as it can be with twins.

“I feel best about myself and about my life when I just step out of my business self and say what I want and need to do,” Rhonda says. “Right now, it’s been time with my kids.”

“I feel connected, like life feels like it’s supposed to feel,” she says. “If I forget that for a few days, I just keep reminding myself of that.”

“Let’s just read together, let’s spend some time together, let’s hang out,” she says about her new definition of accomplishment. “That’s it.”

Mama Maker: Shweyta, Going the Distance

After leaving New York to spend a year in Singapore and Mumbai, Shweyta Mudgal reconnected with a childhood memory that inspired her to repurpose her design skills as an airport architect into an ancient form of Indian textile printing.

“Singapore is a takeoff point for anybody to travel that side of the world,” she says, which exposed her to Asia’s maker economy and gave her the opportunity to rekindle a creative pastime from her youth.

Shweyta fondly remembers how she would “walk in to a tailor in Mumbai in this lane that I was living in and give him a piece of scrap cloth, or even fabric or material that I found somewhere,” and together they would design something completely original out of it.

“So that’s the how the idea of ‘8,000 miles’ really started after all of that travel and being inspired by the rich textile culture of Asia,” she says about the birth of her clothing brand.

It was integral to Shweyta to weave social impact into the fabric of Eight Thousand Miles from the start, so that it wasn’t merely an “afterthought.” She identified two ways to empower the local community of artisans in India who would bring to life the garments she designed.

“One was to be able to work with artisans and communities that were either disadvantaged, financially,” says Shweyta, or “were working in textile cultures which are being threatened by extinction now due to mechanized, digital printing and more modern techniques of fabric production and printing.”

She was equally clear about the other major thread of her purpose-driven model: “I wanted it to be done in a fourth generation textile printing design community based out of a village investor in India, which has been block printing for generations on fabric.”

“Both of these worlds came together” when she found a “small sewing unit, which was very, very self reliant and independent because it was set up by a woman who really just wanted to do the same, which was to give work to disadvantaged women,” she says.

This culminated in a process that requires Shweyta’s presence in two time zones (primarily through WhatsApp), now that she’s living back in New York with her husband and daughter. She designs all the prints by hand or on her computer; they’re printed out at scale and attached to two pieces of wood back in India, and then replicated for every color needed for that particular print.

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“This is in fact a very, very ancient way of printing fabric but to me it was the best way of representing drawings,” she adds.

Women Helping Women Succeed

In the six years since she launched, Shweyta has maintained the same standards for her garments and the women who craft each one by hand.

“Every unit that we’ve ever worked with has been composed or vetted to make sure that the end artisan is also someone who has undergone training, but is also very, very happy working in the unit, not being exploited,” she says. “It’s fair trade, the unit is well lit and clean; the artisans are being provided for.”

Going back to Shweyta’s original vision, she ensures the artisans are paid for each piece that they make instead of “an assembly line method because then you know they’re not sort of small cogs in the machine, but they are responsible for having created the entire garment from scratch.”

“We also invest back in their children and in their lives by doing this on a day to day basis,” she says, noting that making it to work is not without its challenges “if you’re a woman in that strata of Indian society.”

“Women are not always available to come work because they’ve had a problem at home or they just were not able to walk to work that day or had to stay home to take care of an ailing mother-in-law and things which you know come in the way of your working life,” she says.

The endurance required by all involved is not lost on Shweyta.

“We’re just happy that we’ve been able to keep the business model alive and always have social impact in every little piece that we make.”

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Shweyta has had to learn how to pace herself and stay present in her two different worlds of motherhood and entrepreneurship.

“I try not to push myself too hard,” she says reflecting on how far she’s come since the “initial years trying to set things up and establish everything.”

Shweyta admits to “mom guilt” while not feeling totally present with her daughter.

“We would read at bedtime, but I would still be thinking in my head about my next print that I should line up for the season ahead,” she says.

So she’s started treating her evenings like more of a “9-to-5” and tries “not think about work unless it’s just before a show, we’re rushing a deadline, or things like that.”

“I used to be really, really harsh on myself about trying to get a lot done and this whole philosophy that I’ve literally been brought up with of ‘if you have to do it tomorrow, you do it today; if you have to do today, you do it now,'” she says.

Shweyta cautions other entrepreneurs just starting out to temper their enthusiasm so it doesn’t snowball into martyrdom.

“I know it’s very difficult early on, especially if it’s your passion that you’re transitioning into a profession or if your business is really your baby,” she says. “In that case, ImI know it’s very difficult to draw a line between how much of yourself you want to invest in it.”

“If you’re going to do a lot of it yourself, then you really have to understand that you’re doing four or five different jobs at the same time,” she says, pointing out how long it would take that many people to work together to get a job done.

“If you’re doing it all yourself then give yourself that kind of time,” she says.

Now, when Shweyta finds herself up against a deadline that’s pulling her mentally away from time with her daughter, she takes a different approach.

“So now what I’ll do is I just talk to her about it,” she says. “She has her own inputs. I realized that sharing it with someone is better than actually just ruminating about it in your own head and constantly being obsessed with your work.”

“If you just seek out or find a mentor, or just tell a friend or family, it gives you some sort of a break from the journey, which is really, really hard as somebody starting out,” she says.

Mama Maker: Alitzah, Planning a Future of Being Enough

Former full-time social media influencer Alitzah Stinson began to wrestle with, what looked like, a glamorous gig promoting Fortune 500 brands. Her feelings compounded when a debilitating pregnancy put the future with her daughters into perspective.

“I was on home healthcare, I couldn’t walk, I couldn’t bathe myself, I had tubes going into my chest to feed me,” she says, describing her experience with hyperemesis gravidarum.

Suddenly she couldn’t shake the sense that “when I posted a picture on Instagram, I knew there was someone else on the other side of that feeling like they weren’t good enough and I couldn’t be a part of that anymore.”

“I’m portraying this image of perfection that isn’t real…to make them think this skincare cream is going to solve their problems, or this $300 pair of jeans–that I can’t even afford but were sent to me–means something,” she says.

Alitzah also felt like she would set a better example as a mother by staying true to herself, rather than hiring stylists to come to her home under the watchful eye of her 18-month-old daughter.

“For four years there wasn’t a single day where my hair was naturally curly,” she says. “How am I supposed to tell her that her natural self, and her curly hair, is beautiful?”

“Someday she’s going to be looking at people just like me and they’re going to make her feel like she’s not enough,” she feared.

During her inevitable break from blogging, Alitzah realized she was more passionate about charting a course for her premium stationary business, Ivory Paper Co, which she had recently launched after searching for an organizer to meet the demands of her role as an influencer.

So she shifted her focus to helping people take charge of their future–rather than lust over someone else’s curated lifestyle–by providing them with tools “to make plans for everything they’re passionate about–their goals and their life.”

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How this Mompreneur Makes it Work

To say Alitzah is driven is an understatement. She wakes up every morning at 6:00, is out the door by 7:00, works straight until 3:00, spends two hours with her girls, goes back to work for another 3 hours, tucks them into bed and then does one last night shift.

Her mantra to “find planner peace” after carrying around a 15-pound bag to manage her family’s schedule led her to build a local manufacturing operation from scratch. It’s also allowed her to maintain quality control and a family-oriented culture, which includes her husband heading up marketing and her kids running around the office.

While the company is growing 10x month over month, Alitzah says she’s “the least qualified person in the entire world to be running this company.”

“But that makes me happy. I don’t have some fancy degree from Harvard Business School, and I’m an African American, 22-year-old,” she says.

“I always told my husband that I wanted to be what I wanted to see.”

She encourages others to do the same, adding “if I can build a business, anyone can build a business.”

It’s no accident that Alitzah has carried around a planner most of her life and yet, she takes goal-setting in stride.

“I break down my plans to the most miniscule level, because that makes it feel accomplishable.”

In other words, Alitzah has realized that by taking small actions towards our larger aspirations, we are enough.

Mama Shaker: Lisen, Helping Moms Work, Pause and Thrive

Author and workplace culture advocate Lisen Stromberg has a message for her younger self, and for all of us who feel overwhelmed as working mothers of young children.

“I remember feeling panicked all the time that I wasn’t doing what was best for my children, and I wish I was a little kinder to myself.”

She describes her memories of “being in a constant state of triage.”

“Before 8 a.m. we’ve got to get clothes on, teeth brushed, lunches packed, baby breastfed,” the mother of three recalls — and all before the work day begins.

Lisen describes this ability to juggle as “accordion-like,” where moms are capable of expanding and contracting “in a beautiful way.”

“I wish I had known that my capacity would expand and I would be able to do all those things — not always well — and the kids would live through it.”

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Since we talked in January about her book, Work PAUSE Thrive: How to Pause for Parenthood Without Killing Your Career, I took a pause of sorts from writing, while I transitioned into a new job and dealt with an intense new chapter of parenting.

In the eight months since then, I’ve found myself repeating Lisen’s mantras–and sharing them with other moms navigating career and parenting pivots of their own.

“Frankly when I was a new mother, in some ways professionally that was a productive phase of my career because I was so darn focused and so capable of getting everything that needed to happen done,” she says. “And that’s a powerful place to be.”

It helps to hear–from someone who’s lived through it–that this stage of parenting can be a “Phoenix rising” moment, as Lisen describes it. She also believes all the hormones coursing through us in early motherhood are actually a benefit.

“You’re just like on fire in this gorgeous way,” she says. “At the time it feels like hell.”

And that cocktail of physiology and limited time can lead to clarity.

“I got very clear on what I needed to do and who I was fighting for,” she says. “In my case I was fighting for my kids and my future.”

For Lisen, that meant every aspect of her life had to fit: her work, her relationships, her health, “everything.”

“It changed me in a powerful way.”

Women Helping Women Succeed

Work PAUSE Thrive is a wonderfully thorough analogy of research on working motherhood, which features stories of women who’ve successfully paused their careers–in a number of ways.

For Lisen, it meant rethinking her role as a journalist after maternity leave ended (which she wrote about in The New York Times), taking turns with her husband to amp up their careers at different times, and starting her own non-profit organizations and consultancies.

She cautions that pauses are not about getting relief from the stressors parenting.

“Being overwhelmed is the reality of parenthood,” she says. “You are now responsible for another soul.”

Instead, it’s about taking a moment to reassess what you want for yourself and your family. That can mean making adjustments in a current job, returning to work after taking time to focus on family, starting a business, or finding another passion to pursue.

“The women who I saw truly thriving were the ones who just had clarity,” says Lisen.

She describes these success stories among mothers who were “very intentional about their choices, and very empowered about their capacity as humans and what they can deliver.”

Lisen points out that these same women were willing to live with their choices even if it didn’t work out the way they planned.

“I think the women who suffered–that I interviewed with–are the ones who weren’t clear on their values and weren’t clear on what they were willing to give up and risk, and felt guilt about it.”

Lisen originally set out to interview 25 women, which then grew to 150, and then 1500 interviews later she had a comprehensive body of data to back up her instincts about the non-linear paths of working mothers.

“I wanted to be really sure that my intuitions and my beliefs and my experiences were real,” she says.

It Takes a Village

I was surprised to learn in Lisen’s book about a period in U.S. history where childcare was provided by the government so that mothers could support the economy during wartime–guilt-free.

“There seemed to be absolute clarity that this was an important thing to do for your country and to do for your community,” she says. “And it was liberating in some ways, right.”

When their husbands returned from war, the support went away, and mothers “re-claimed their roles” at home.

(And we all know what’s happened–or I should say hasn’t happened–for childcare since then.)

“With 64 million millennials right in the prime childbearing years–not having paid leave and not having affordable childcare–we’re seeing so many women pause their careers who never even envisioned they would do that,” says Lisen.

She cites the paradox of wanting to advance women in the workforce, but not having the structures in place to support them.

“We don’t honor caregiving in our country in terms of our policies and our workplace,” she says, noting the added pressure of being available 24/7.

The secret to thriving is what Lisen refers to as “time mastery” and it was shared by all the women she interviewed who stayed in the workforce. They successfully affirmed their commitment to their jobs while speaking up when they needed to make time for personal responsibilities.

“Their employers didn’t punish them for that, and that’s a distinction we need to make,” she says.

“If there’s anything I could wish for the next generation of talent,” says Lisen, “it’s that they feel empowered to be able say ‘I know I will give you 110 percent but I have to give it on my schedule.’ ”

 

Mama Makers from Head to Toe

This holiday wishlist is inspired by five women who overcame the highs and lows of “mompreneurship” all the way to the shelves of NORDSTROM (and beyond). From 80s designer Eileen Fisher to millennial mogul Kristin Cavallari, they span decades of building brands while raising children.

Note: Click on the holiday eye candy pictured below to see each listing on NORDSTROM.com (affiliate), where you can get up to 60% off through Monday, November 26:

1. Former “Laguna Beach” reality show star Kristin Cavallari’s latest venture, Uncommon James, is the subject of Bravo’s binge-worthy “Very Cavallari.” The mom of three young kids lives with her retired NFL husband in Nashville and recently published a New York Times bestselling cookbook, True Roots: A Mindful Kitchen with More Than 100 Recipes Free of Gluten, Dairy, and Refined Sugar.

These Uncommon James Strawberry Fields Jasper Tassel Earrings come in three (very Cavallari) neutrals for $52:


2. Eileen Fisher came of age as a designer in the 1980s, forging new paths in fashion and working motherhood. She reflected on the constant pull of both worlds in her How I Built This podcast interview.

At just under $100, this Eileen Fisher Check Plaid Organic Linen Top is 50% off and emblematic of how the brand has evolved while staying true to its origins:

3. Austin-based Kendra Scott built her namesake jewelry brand while raising three boys. She writes about being a mom first on her blog, noting she built a company culture to make this possible.

This Kendra Scott Birthstone Pendant Necklace is $37.50 and might be just the thing for this emerald-seeking mama to add to my collection.

4. Orthopedic surgeon turned footwear designer Taryn Rose recaps her journey from idea to multiple buyouts, and the toll it took on her relationships (which you can listen to here). While she’s spent the last 7 years reinvesting time with her kids and focusing on her health, her brand has returned to its core mission of making women feel better about supportive footwear.

The Taryn Rose Graziella Ankle Strap Pump is currently 40% off (about $255), a significant markdown from its original price of $425.

5. Rebecca Minkoff was just featured on the GirlBoss Radio podcast talking about her big break when Jenna Elfman wore one of her original pieces on The Tonight Show. Fast forward to 2018, and Rebecca is now a mother of three and just started the Female Founder Collective to support other women entrepreneurs.

At first blush, you’d never guess this piece de resistance is a diaper bag. The Rebecca Minkoff Logan Studded Nylon Baby Tote is $325.

Mama Shaker: Amy from TendLab

One week from now, Amy Henderson will open the relief valve for a group of working mothers in the heart of San Francisco’s high-pressured tech scene, during a lunchtime “Career Moms” cohort that starts up September 5.

“We ask each mom to share one of the moments they’re most ashamed about in the confluence of their journey of working and parenting,” says Amy, CEO and co-founder of TendLab.

“There’s so much that happens when you become a new mom that feels isolating and shameful,” says Amy. “When you’re in a cohort of others who have either experienced, it or are experiencing it, it de-stigmatizes it and you realize you’re not alone.”

For Amy, her boiling point came when she lost nine pounds working 20 hours a day for two weeks on the #YesWeCode initiative to increase diversity in the tech sector.

She had brought along her husband, two kids and mother-in-law to New Orleans, because her exclusively-breastfed youngest refused to eat anything else. So the four hours of sleep she was squeezing in, weren’t entirely hers.

To top it off, she found out she was pregnant again a few weeks later, which would mean she’d soon have three kids under the age of four.

“I had always been really committed to my career,” said Amy. “It’s like the wheels fell off the bus.”

Amy’s moment of panic led to an epiphany, as she dialed up dozens of high-powered working moms to find out how they managed it all.

“What happened was this organic revelation that many of these moms had: ‘I’m performing better in my career because of my kids, not in spite of them,'” she says.

Amy soon learned that there was neuroscience to back it up. (You can read more about the important role of oxytocin here along with more of the wisdom gleaned from her findings.)

In a particularly impactful conversation with the original VP of HR for Twitter, Amy learned the same skills acquired in parenting “are the skills needed in the workplace of the future.”

“The light bulbs went off, the heavens opened up, and I was like okay!”

Amy had stumbled upon the catalyst for TendLab, and the woman who would become her future co-founder.

And so their mission became “to unlock the power and potential of parenthood in the workplace.”

In addition to the “Career Moms” cohort, which Amy believes “can actually be fuel for really positive transformation in our own lives and in our collective society,” TendLab also offers workshops, consulting and special events.

To learn about scholarships available for the 4-week cohort, leave a comment below or contact me directly.

In addition, you can read more about the neuroscience and career benefits of parenting–for actively engaged mothers and fathers alike–in articles Amy’s penned for Mother Magazine, Fast Company and Slate.

Mama Maker: Luba by Hannah Payne

A mere month after the launch of Luba–a clothing brand to honor and support resilient women–Hannah’s own strength was put to the test as she faced a jolting start to motherhood.

“If I wanted to have a baby, it needed to be then,” says Hannah, about the moment she learned she had a severe case of endometriosis.

The self-described “feminine and girly” Parsons graduate had just started a socially conscious, lace-adorned line in contrast to the rugged outdoor brands that surrounded her in Denver, where she had relocated for her husband to attend law school.

Things took a turn for the worse when Hannah found out 20 weeks into her pregnancy that she had a mass on her placenta, called a chorioangioma. As she went digging for stories from women who’d been through it, she kept running into case studies that cited a 50 percent survival rate and risk of heart failure following birth.

“The whole time I was trying to figure out if I was going to keep Luba alive and I decided I needed to continue it,” she says.

“I obviously pulled back a little; but, it helped me keep my mind off of this terrible thing that was happening.”

Her daughter arrived eight weeks early, which introduced its own set of complications, but they all made it through that difficult chapter.

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The rest of Hannah’s story is full of intricate layers and textures, just like the clothing she creates.

The inspiration for the brand comes from its namesake: her tough-as-nails grandmother Luba, who survived a concentration camp but was taken by cancer at just 42 years old.

“I never had the chance to meet her,” says Hannah. “But just from the stories that I’ve heard about her, she was such an inspirational person. And my mom is so strong and so inspirational, and so are my aunts. So I just thought she’s the perfect kind of matriarch for the brand.”

Hannah treasures her heirlooms from Luba–including a leather trench coat with an emblem stitched into its lining that inspired the logo for her brand–as well as from “Glamma,” her dressed-to-the-nines grandmother on her dad’s side.

“I just love the idea of passing something down,” she says, about designing clothing to last a lifetime.

Women Helping Women Succeed

“I know the women that are actually sewing the clothes,” she says. “We’re a brand for women by women. Most of these women are immigrants who came to the United States to get a better life for their family…and so it’s full circle. It’s really cool to see and to know these women.”

With generations of strong women as the inspiration behind Luba, there’s meaning woven into every garment and aspect of Hannah’s business and accompanying foundation.

“Like a woman, she’s beautiful on the inside and the outside,” said Hannah, as she showed me the silk interior of one of her pieces.

“It’s a clean finish and really quality product and it’s beautiful and feminine and really fun fabric. At the same time, you really are doing more because a percentage of every sale is going directly to a shelter.”

When Hannah was taking a social entrepreneurship course in college, she uncovered some jarring statistics about the lack of funding for women’s shelters.

“She said our biggest problem is we turn down women and children every day,” recounts Hannah of her conversation with a director of a women’s shelter at the time. “It’s not just like getting them out, you know, and giving them shelter for two nights. You really have to break the cycle. You have to give them all these opportunities that they don’t normally have.”

The idea to create a foundation that helps women’s shelters overcome their lack of funding came into the forefront again when Hannah was dreaming up Luba.

“When I went to actually write my real business plan, it was the exact same kind of structure and idea and mission statement when I had written it three years prior,” she says.

She experienced the same sense of serendipity while deciding on a name for the foundation. After Googling Luba, Hannah discovered it means “Love” in Russian. And so the Luba LOVE Foundation was born.

Hannah points out that domestic violence can show up in places where you least expect it. She recalled a story where she spoke at a women’s luncheon in Aspen. Afterwards, a well-to-do woman approached her.

“You were just talking about my life,” the woman said. “It took me eight times,” she told Hannah, about finally getting the courage to take her kids and leave an abusive relationship.

How this Mompreneur Makes it Work

Working in the fashion business means Hannah has to spend time on both coasts, despite her land-locked home base. Understandably, she’s spent a lot of time carefully working out childcare arrangements that she feels good about.

“I feel like I have to make my time away from her valuable and important,” she says. “There’s such a thing as mom guilt and I have it all the time; especially when I’m traveling a lot. And so I think to myself, I’m doing this for her.”

“I was just so close to losing her that I’m just so cautious about everybody,” she says, recalling the first time she left her with a new caregiver.

“I remember I drove to the airport and I was terrified something was going to happen,” she says. “I was like this is probably not a good fit if I am that nervous about leaving her.”

“We finally found someone that I love. She is just so sweet and my daughter loves her. And so that’s been really nice to have like a steady person that we really like.”

During the summer, when airports are less germ-ridden, Hannah brings her daughter along to stay with family members in New York or Los Angeles, where all of her clothing is made.

“I would not be where I am today without my support system,” she says.

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“I feel like designing is in my soul, says Hannah. “And so if I stopped, I would really lose a part of myself.”

In the spirit of her grandmother, her daughter and the legacy she wants to leave behind, Hannah has learned to celebrate small victories and take the “really low lows” in stride.

“I would just say, keep going. That’s the biggest thing; never give up. Just keep going.”

Mama Maker: Karli from Unlisted Market

Karli’s longtime dream of owning a boutique was suddenly in reach when she found out Rachel, owner of Unlisted in South Denver, was also expecting. The two mamas-to-be eventually had their boys just 2 weeks apart.

“Once you find someone in your tribe…that bond, as most moms know, is incredibly strong because you can share all of life’s trials and tribulations,” she says.

The two had first met when Karli started selling vintage goods at Unlisted, during the final 4 years of her 15-year tenure in PR & marketing.

“I just knew in my heart that it was the right time for me to make the move to step away,” says Karli, describing how she spent her pregnancy “building my brand outside of my corporate life.”

Fast forward to 2017: Karli was running a freelance PR business, selling her wares at Unlisted and raising her 10-month-old, when Rachel approached her about becoming a partner.

“As a single business owner, she was doing it all by herself. She was literally maxed out on her time,” says Karli.

“I feel like it was such a blessing,” she says. “I always dreamed of having a brick and mortar. I didn’t know I was going to be lucky enough to find something that already existed that I could just walk in as a co-owner.”

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Karli and Rachel offer fellow dreamers “the chance to step out, try retail on their own while having their overhead taken care of, and a very competent, trustworthy staff there everyday.”

“We’re constantly asking ourselves ‘what will bring in more traffic?’ and ‘how can we help our more than 100 vendors be successful?’ however they define it,” says Karli.

Recently, this meant setting up a cafe featuring locally roasted coffee and tea in a highly trafficked booth after one of their former vendors ventured out on their own.

“This to me is the dream. This is why we do what we do,” says Karli, beaming with pride that one of their vendors had become successful enough at Unlisted to open their own store.

Women Helping Women Succeed

While the 9000+ square foot space features male and female makers alike, it works particularly well for anyone who requires a flexible schedule.

“I do think our model–in the way that doesn’t require them to work in the store–is conducive to people who are trying to balance family life and their own creative passions,” says Karli.

Among the women-led businesses featured at Unlisted are Prairie Rose and The Shabby Chandelier.

How this Mompreneur Makes it Work

Karli takes her now almost 2-year-old son to daycare while she juggles various roles at the store, including running the cash register, stocking and doing social media.

“I learned very quickly that he will thrive and I will thrive and our family will be happier,” she says, while noting that some days are easier than others.

“I think mom guilt is so real,” she says. “You try to justify all of your decisions. And you know what? We’re all doing the very best we can with what we have at that moment. I’m not going to judge anybody who does anything different.”

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Just like she found Rachel, Karli believes that finding a tribe of “like-minded moms” who support your decisions is key.

“When you find someone who’s in that same path, it feels really, really good,” says Karli.

Mama Shaker: Dr. Sharon Somekh of Raiseology

When her oldest daughter started middle school, pediatrician Sharon Somekh decided it was time to re-orient her career around what she loved most about her profession: working with parents.

In March, she left her practice and launched Raiseology, so she could build “more meaningful relationships” with parents virtually from her home office while being an “accountability partner” for her 11-year-old.

“I help anxious parents go from feeling like a deer in headlights to feeling like they can really do this… to the point where they can stop being so anxious about the day-to-day and really enjoy what they have in front of them–which is their kids.”

“We all love our kids and want what’s best for them,” she says.

Women Helping Women Succeed

As a mother of four daughters, ranging from 3 years and up, Sharon has personally navigated through multiple stages of working motherhood. For her, it was actually easier to get through 80 hour weeks as a resident when her first two were very young.

“One of my mentors said something to me that I’ve since told many, many moms,” says Sharon. “When your children are young is when you will feel better working more. A lot of moms think when their kids grow up, they’ll go back to work. You don’t realize that that’s when it’s hard to go back.”

She says feeling secure in your childcare arrangement and getting help are key to making it through the early years–I couldn’t agree more.

“Whether it’s emotional help, coaching help, physical help, outsourcing certain things you don’t enjoy doing at home–it will make your life much easier and it’s worth every investment in yourself to do that,” says Sharon.

Part of that support has come from moms who pitched in for preschool pick up and drop off. Her then 3-year-old started to notice and at one point told Sharon she wanted to be a stay-at-home mom when she grows up.

“Nothing hurts more than that,” she said. “But when she asked me ‘why do you work?’ I gave her a very honest answer. I think we underestimate what our kids understand and we need to have real conversations–that are age appropriate–with them.”

“Every mom has mom guilt,” she says. “They may have guilt about different things, but they still feel guilty.”

She says knowing your limitations benefits both you and your children.

“I think the example we set for our kids is really important. I like that they see that I’m a driven person and I value what I have to offer and think it’s important enough to put it out into the world.”

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How this Mompreneur Makes it Work

“If you’re asking how I manage four kids, I don’t,” Sharon says pointing to the independence that she’s fostered in each of her children.

She described a recent parent-teacher event where another mother she was volunteering with called her 11-year-old three times to make sure she was getting ready for school.

“I did not have a doubt in the world that my daughter was waiting for the school bus,” says Sharon.

Her 8-year-old makes her own lunch for school, and Sharon and her husband are currently training their 5-year-old to get herself dressed with the help of routines and checklists.

“It takes effort in the beginning, but it definitely has amazing payoff…and it’s great for the kids because one day they’re not going to be living in your house.”

You can learn more about Sharon’s “system of empowerment and independence” on her blog. In addition to her group program for parents of toddlers to school-age kids, she also consults parents of infants one-on-one, and she’s launching a podcast this summer.

Mama Shaker: Lori from Mindful Return

Every mom knows what it’s like to find herself at the brink. For Lori Mihalich-Levin, those feelings of overwhelm multiplied after her second child was born, “at that moment of desperation where one child plus one child felt like 85 children.”

“I was sitting on the kitchen floor crying many nights because I just didn’t know how I was going to hold everything together.”

“I was a wreck. It was really at that point when I realized I needed to build in some moments of intentionality,” she says.

After discovering Abundant Mama, which helps mothers focus on abundance instead of overwhelm, Lori “came out on the other side feeling so much better.”

“I had tools for focusing on gratitude and abundance, I had a community from moms all over who understood I couldn’t get the Cheerios off the kitchen floor and that was okay,” she says.

She noticed that there were programs for everything from birth plans to baby massage, but not how to plan for your maternity leave and return in a way that felt empowered, “like you weren’t going to go off the rails.”

Lori was inspired to fill this gap for new moms “who are just trying to get out the door to work.”

Women Helping Women Succeed

As a lawyer by day, Lori burned the midnight oil creating Mindful Return, a 4-week cohort-based program to help new moms plan for working motherhood, that’s flexible enough for any schedule.

“A lot of moms are in the course while they’re feeding their baby at 3 ‘o clock in the morning.”

  • Week 1 is about a mindful mindset for returning.
  • Week 2 is all about the logistics (“pumping, not pumping, putting food on your own table, negotiating flexibility, dealing with sick days, snow days and the unexpected”).
  • Week 3 is about how to view your maternity leave as a leadership opportunity (this particular topic has me intrigued!)
  • Week 4 is all about staying in a community and not isolating yourself.

“It’s so important to stay connected to other new moms and share in all the struggles.”

Lori partnered with a Mindful Return alum to create an artistic reminder of all the skills that working moms gain — something that we can never hear enough.

I spoke with another one of Lori’s students, who says she feels “more prepared, confident, and excited for this new chapter of my family’s journey.”

“As a first-time mother, the prospect of returning to work after maternity leave was both daunting and exhilarating,” says Jen. “The content of the course and the opportunity to connect with like-minded mamas going through similar experiences really helped ground me and helped me feel more prepared to re-enter the workforce.”

“I start work tomorrow and I am grateful for the community Lori created, and for the lessons learned,” she says.

Note: I’m not the only second-timer to find all this proactivity to be intriguing, after fumbling a bit the first time through.

“Some women didn’t have the best return the first time, and they want it to go better the second time.”

Mindful Return is not limited to first-time moms, or even just moms at all.

In fact, Lori recently launched a paternity leave course to help address the stigma that many dads face about asking to take time off.

“I really, truly believe that we all succeed when both men and women are engaged in the very early days of childcare and child-rearing.”

“Comparison is the thief of joy. If I’m looking around at my colleagues at 4:30 when I’m heading out of the office and thinking, ‘oh my gosh, what are they thinking of me?…”

“No, I need to worry about my plan, my life and what’s right for my family.”

Asking For It

Through the growth of Mindful Return and Lori’s family’s need for a more flexible schedule, she’s become a living example of how to create a “career portfolio” that works for you.

“I think we often have a lot more power than we think we do.”

While interviewing for a new role, Lori first presented herself as a candidate for counsel, instead of a partner (one level above), because she desired a 60 percent schedule.

“Then at some point, I said ‘no, I think I should be a partner at this law firm on a 60 percent schedule,’ and most of the firms that I was interviewing with said, ‘okay, sure, fine.'”

Her natural reaction was, “if it was going to be fine, why didn’t anyone say ‘you can be a partner’?”

“Because nobody is going to say it. If you don’t ask for something, people aren’t just going to offer it up to you,” she says.

Lori recalls another example where a mom who took her course was terrified to meet with her boss during maternity leave, to ask if she could switch to an 8-4 schedule (instead of 9-5) so she could have more time with her baby after work.

Her boss was so relieved that she wasn’t there to announce her resignation, she quickly realized she had “lost all this sleep over asking for this silly thing.”

“You never know until you ask,” says Lori.

So where to begin?

“Dare to dream about what might be possible in your world. Sit down and journal about it, exploring all your different options and trying to figure out what would be best for you,” she says.

“Then break the dream up into bite-size pieces and go after one of those pieces.”

Lori recommends starting by proposing a trial period for a flexible arrangement. In her experience, it often works out just fine.

“I attend to my legal clients’ needs whenever they happen, but I don’t have to be in one specific place at any particular, given time. So it allows for some flexibility in weaving together those two worlds,” she says.

How This Mompreneur Makes it Work

Lori builds moments into her daily routine very intentionally, along with mantras like “I am enough.”

“I think ‘enoughness’ is a huge problem in new parenthood. Because there’s never enough of anything,” she says.

Every morning, evening and sometimes on the way to work, she “carves out times of pause.”

Before the kids wake up, this includes:

  • Writing in a gratitude journal
  • 10-15 minute yoga practice

Between 7:00 – 9:30 a.m it’s a typical morning:

  • Her husband makes breakfast
  • Everyone gets dressed and off to school
  • She hops on the metro to get into the office

After work:

  • At 4:30 she hops on the metro
  • She picks up her kids with her husband
  • They alternate who makes dinner
  • She has “Thomas & Friends” playtime with her kids
  • Then it’s bath and bedtime

Her evenings after the kids go to bed, include:

  • Working on Mindful Return for a couple of hours
  • Gratitude journaling
  • Meditation

“You have to be patient with yourself. Know that each incremental step matters.”

“You can really make an impact, and be a leader, and start something amazing with a lot of baby steps,” says Lori.