April Beach grew up tumbling around the waves of California and Hawaii long before she established the rhythm of entrepreneurial life as a mom of three boys.
“I learned how to stay calm in really scary situations,” she says, a skill which helped propel the growth of her companies while her kids were still babies.
“Frankly, then it was like survival,” April recalls. “I would literally have 20 minutes to work and then I would have to go breastfeed, and then 15 minutes to work and then break up a fight, or three minutes to work and somebody fell down the stairs.”
“I’ve always designed my companies in a way that I could be the mom that I wanted to be,” says April. “I don’t believe anybody makes a better leader than a woman. We have the ability to see things in a different way, with a deeper purpose.”
This means embracing disruption, instead of constantly bracing for “if I was going to be interrupted,” and instead preparing for “when I was going to be interrupted, I knew exactly what I had to come back and do.”
As April’s kids become increasingly independent, she now structures her week to match her energy output.
“Every day is different, but it’s strategically different for a reason,” she says. “My business work, or content creation, or anything I need to do that is original thought or laying out any sort of plans or roadmaps is always Monday, Tuesday or Wednesday–what I call messy day.”
April reserves the end of the week for her clients and what she describes as “brain work,” where she can be “totally 100% focused on building their business, their offers, their marketing, all the things that they need,” followed by a weekend to recuperate.
“I am a big advocate of what I call burning the picket fence—burning what society says is right and wrong, and how we parent, and how we make money, and how we work, or how we don’t work,” she says.
In fact, April welcomed cameras into her home to provide a behind-the-scenes look at how she and her family Burn the Picket Fence. In one episode, the tears that follow a call from her son’s school about food allergy protocol in the middle of the workday hits painfully close to home.
“We are worthy of the walk that we’re supposed to walk, even when we don’t feel like it because we don’t always feel like it,” she says. “We are worthy of that walk that was only designed for us. Nobody else can take that walk but us.”
Burning the picket fence also gives us permission to surrender to what we need instead of sustaining a pace merely because we can.
“I always wanted to do ‘all the things’ and frankly I did a really great job at doing it all, and now I’m realizing that I don’t want that anymore,” she says.
“I believe I’m soul-tied to the ocean and it’s just always been a part of who I am,” she says. “The hardest and the best lessons I’ve ever learned have been taught to me from the ocean. But now getting in that same flow state, I’ve had to learn how to tap into that being in different parts of the country.”
“Right now I need the ocean,” April says, after living in Colorado for 20 years. “I definitely think I’m ready for my beach house. I have to get back to that. It’s like going home.”