Mama Shaker: Sarah, Unleashing Extreme You

During Sarah Robb O’Hagan’s ascent running brands like Virgin, Nike, and Gatorade, she learned there’s no time like the present to push the limits of what you’re capable of.

“Life is too short to put your potential on hold,” says Sarah. “It is for sure a lot of work to balance parenting and career — and only you can set an agenda that meets your own level of energy.”

Her message arrived at the very moment I needed to hear it. The last few weeks have served up a heaping dose of FOMO mixed with a cocktail of close calls that quickly put things in perspective.

Sarah and the fellow “Extremers” she writes about in her book, Extreme You: Step Up. Stand Out. Kick Ass. Repeat, are living proof that you can aim high, stumble, and reinvent yourself–in many cases while embracing the messiness of parenthood.

“There are times in parenting when the sheer exhaustion of it means that being your best self is just totally indulging in time with your kids,” she says. “There are other times when you have the energy to set new goals for yourself and share with your kids what you are achieving in your life.”

In her book, Sarah recounts how Laura Wolf Stein elegantly described her drive surrounding career, family, fitness goals and other passions as “cylinders” that “often fire separately, not all at once.”

By doing so, Laura allowed herself to stay fully present during maternity leave, and later to not feel guilty if one night she missed her kids’ bedtimes because she’d “get to binge on them all weekend long.”

It Takes a Village

While interviewing with Gatorade, Sarah discovered she was pregnant with her third child. To her surprise, her soon-to-be boss, PepsiCo CEO Massimo D’Amore, welcomed the mother-to-be with open arms. She eventually went into early labor, just as she was putting the finishing touches on a rebrand that would kick up again during maternity leave. Sarah ultimately saved the brand from peril through a Jerry Maguire-like maneuver chronicled in Fast Company.

The parallels between parenting, leadership and endurance training are not lost on her.

workoutsro

“Parenting and families in general are a team sport,” says Sarah. “There is so much to be gained by surrounding yourself with others that can partner with you just as you support them. That’s the way to raise a great family.”

She shares the stories of Alli Webb, founder of Dry Bar, and national news correspondent Janet Shamlian, who kept their passions alive while staying home with their kids by taking incremental steps toward their goals. For Alli, it meant perfecting her craft by making house calls and taking a cue from her parents’ retail prowess. Janet started by watching and critiquing the news from her kitchen, then traveling to cover stories for days or weeks at a time, later enduring a cross-country commute, and finally landing her dream gig filming from her home base.

Whether or not your ambitions are career-related, Sarah believes every parent can tap into their potential–and in the process–inspire their kids to do the same.

“There are so many opportunities to take on responsibilities that stretch you and give you new skills,” she says. “Maybe it’s volunteering at an event at your child’s school. Maybe it’s picking up a musical instrument that you always wanted to play. Or maybe it’s getting the whole family involved in an activity you’ve never tried.”

“Just try something new. Along the way you might learn about some new aspects of yourself that you want to develop more.”

For Sarah, it meant finally venturing off on her own and building the Extreme You brand from scratch.

“My kids have really unleashed in me a desire to not be complacent, to keep learning and growing and to get out of my comfort zone — just like I ask of them!”

Oxygen Masks

“I have come to learn that the most important thing I can be is a role model for my kids,” says Sarah. “I dealt with a lot of ‘mommy guilt’ when I first became a parent. Through the mentoring of other moms, I learned that the best thing you can give your kids is the example of you just loving what you do in your life and work.”

I know I’m not the only parent of young children who mentally puts their bucket list on hold while changing diapers and making chicken nuggets on rotation. So how do we move past guilt as one of the obstacles to living up to our potential, now?

“The way to get over mom guilt is by recognizing that the best parent is the parent who is thriving in their own life,” says Sarah.

“Guilt is a wasted emotion. Most people who are in their later years have more regret for what they did not do in their lives–to assuage their guilt–than the times they chose to pursue the things they cared about.”

I recently heard this same sentiment from Ric Elias, a passenger of the “Miracle on the Hudson” flight in the moments that he thought would be his last, and again from Alison Hadden who’s championing her “No Time to Waste Project” following an advanced breast cancer diagnosis at 38 years old.

“Most importantly — you only have one life,” says Sarah. “Allowing your kids to see you thriving and living to your potential is the best thing you can do for them.”

 

 

Mama Shaker: Linh, on Working Motherhood and Start-ups

Newly minted CMO Linh Ho has been through numerous acquisitions in her career. However, it’s the skills that she acquired while becoming a working mom that have helped prepare her for this new chapter.

“It is all hands on deck every day in a start-up,” she says.

Linh cites “directness” as a skill she learned from having kids–and from her kids–which she finds to be equally useful on a start-up timeline and budget.

“They’ll tell it like it is, there’s no sugar coating, no filter,” she says. “At the same time, as a mom you have to be direct and assertive with your children when it comes to their safety or establishing a routine. In the start-up world it’s like that too.”

It’s also the source of a New York Times best-selling book, Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity and podcast.

Linh says this kind of unfiltered exchange leads to mutual growth. For example, she recently spent time with her data science team which is “full of ideas” and has a “ton of energy.”

“They’re doing super cool things, so I’m learning from them as well–and equally as a mom, I’m learning from my kids. They’re so raw and I find start-up environments are raw too.”

How She Makes it Work

“In a start-up you’re on the clock,” says Linh. “And the investors are watching.”

This isn’t so different from Linh’s daily routine. Most days, she’s responsible for getting the kids up and out the door in the mornings, even if it’s after a 5 a.m. conference call or two.

img_7686

Her husband picks up the kids and makes dinner, and then does a handoff back to Linh for bath and bedtime–except when one of them is traveling.

“Evenings are packed and by 9 p.m. I’m exhausted,” she says, noting that some nights she has to turn her laptop back on if there’s a deadline. She typically gets 4-6 hours sleep.

Her weekend mornings are her “yoga time” or kickboxing.

“It’s my hour or hour and a half on both days, and I don’t give that up very easily,” she says. “My husband can attest to that.”

Women Helping Women Succeed

Linh supports the female entrepreneur community, both as a founder herself, and a mentor to other women through platforms such as the Female Founders Alliance, started in Seattle by Leslie Feinzaig.

“Leslie is basically trying to help other female founders get a leg up where traditionally it’s been a little bit harder for women to get in on funding from the venture capital world,” she says.

Linh extends this coaching and support to her personal life too.

“I would always tell my friends, ‘dream big,’ and I take that from my late father,” she says.

“He came over here as an immigrant with nothing; he was a dreamer and he just went after it. He just gave it a shot no matter what happens.”

Linh’s fearlessness and determination was evident throughout the six years she and I worked together, while both starting our families.

“There’s no limits when it comes to dreaming,” says Linh, about recently encouraging a friend to stop longing for her dream vacation to Portugal, but instead buy a property there. They’d do the research and visualize what it would be like.

“And then if you really want it, then work backwards from it and try.”

Once again, Linh’s outlook is dually relevant to entrepreneurship and parenting.

“You’ve got to give it a shot,” she says. “You’ve got to try and see what happens. Even if it doesn’t go anywhere, you learn so much from trying and it helps make you stronger.”