I wanna be a Wil and Frida baby when I grow up. Dressed in beautiful bohemian, organic cotton crop tops and ruffled bloomers, these mini models are festival ready and an Instagrammer’s dream.
Behind the fashion forward baby and toddler attire is an inspiring story of women helping women. Wil and Frida founder Diana has built a burgeoning fashion line through a pay it forward community of mompreneurs, seamstresses and content creators.
Women Helping Women
“After having my girls I felt like there was a need for something different and I was really inspired by other moms who started off the same way,” says Diana.
Wil and Frida began as a creative outlet for Diana to make clothes for her daughters, just as her grandmother did. “She was a great inspiration to me, I was very close to my grandmother,” says Diana.
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