Trying to nurse her 5-month-old in a dress, while attending a wedding, inspired management consultant Veronica to do something she had always wanted to do, and start her own business.
“Once you have a child, it really zeros in on what’s important in life. What do I want my legacy to be and what do I want to spend my time on?” she says, describing what ultimately led her to bring the idea to fruition when her son was one year old.
“You go through so many changes as a new mom,” said Veronica. “One of the things you want to keep is some of yourself. Part of that is your ‘pre-mommyhood’ style. You don’t want to have it give it up, and why should you?”
“In today’s world, we have innovation all over the place. There’s no reason your nursing clothes shouldn’t have the look you want,” she says.
Veronica is tapping into virtual mom’s groups, along with NYC’s Garment District and burgeoning community of women entrepreneurs, to help propel her line of American-made breastfeeding-friendly apparel, Maia Moda.
How This Mompreneur Makes it Work
For Veronica, it’s the blend of motherhood and running her own business that makes it all possible. She says her holistic approach now leads to more open and passionate conversations.
“I never used to talk to people that much about my work because it was very separate,” she says. “Now I feel like the two worlds collide a lot more. Because of my business, I’m super excited about it so I’m happy to talk about it.”
As a mom of two now, Veronica has figured out a schedule that allows her to spend part of her week on the business, supported by a nanny for her baby and daycare for her oldest. She appreciates having dedicated days of the week for focusing on Maia Moda.
Women Helping Women Succeed
Veronica is encouraged by the changes she’s seeing around the culture of breastfeeding with “celebrities showing off their bumps and looking fabulous” and people posting “brealfies” (aka breastfeeding selfies).
“Women are feeling much more comfortable breastfeeding in public. We’re here to support that and to make that lifestyle work a little better through the clothes you wear.”
This also means Maia Moda clothes are washable, stain-resistant, wrinkle-free and “classic, but in line with the trends of today,” says Veronica.
“We want you to be really happy because there are enough things on your mind,” she says, noting she can be reached anytime, and welcomes feedback and requests.
While you can shop directly on the Maia Moda Web site, I decided to do so on Amazon so I could test-drive the Maia Top on my 7-months-pregnant belly.
As you can see, the flowing style can work all the way from baby bump to breastfeeding:
To read about more mompreneurs who are passionate about changing the culture of breastfeeding, check out Mama Maker: Sascha from Mamava and Mama Shaker: Jennifer Jordan from Aeroflow Healthcare.