Mama Shaker: Carly, on Sharing Household Duties

Carly was the first of a blitz of pregnancies among me and six of my colleagues this year. Mind you she was on her third baby, while the rest of us were on our second or first.

So it’s especially impressive how Carly has managed to divvy up household responsibilities with her husband, while raising a 4-year-old, a 2-year-old and a new baby.

“Mornings are me,” says Carly. “I’m fully on deck.” (As a teacher, her husband leaves for work at 6:45 a.m.)

Often that means feeding the baby while “trying to keep the boys from killing each other,” she says. “That hour is pretty manic.”

She takes a 20-minute walk to school with her oldest for “special Carter time” after the nanny arrives, unless she has an early meeting.

Carly’s in back to back meetings starting at 10 a.m. until 5 p.m. She typically arrives home to her husband making dinner, in the first of several clever partnerships.

“I do all the planning, and figuring out what we’re going to eat,” she says. “He does the execution: the grocery shopping, and the actual cooking of the meals.”

They use a whiteboard in the kitchen that, as long as her 2-year-old doesn’t erase it, features the week’s menu.

“There are no elaborate meals,” she says. “We still eat healthy.”

Recently, Carly had an “eye opening” moment when she ask her husband if there was anything she could be doing to help. In return, he asked if she could set the table.

In her mind, it was a simple task that had big impact.

“I think that’s where silent resentment can build up,” says Carly, noting what happens when couples don’t check in with each other.

The open lines of communication extend to her whole family. During dinner, they sit together at the table and talk about one thing that went well during their day, one thing they learned, or one thing that frustrated them.

“After dinner we switch who cleans up vs. who does baths,” she says, enlisting roshambo when needed.

“We usually tag team storytime,” she says, unless she’s feeding the baby.

After the last toddler standing finally goes to sleep, Carly’s very full day can finally start to wind down. (This non-stop marathon is one of the realities of parenting that no one is truly prepared for, in my opinion.)

How This Mama Makes it Work

Transitions can put a lot of pressure on relationships, so Carly and her husband have put safeguards in place.

“Going from one to two, you’re going from ‘one person can have a break,’ to man-on-man, and now we’re on full-zone defense,” says Carly. “No one’s free.”

“One thing that has really worked for us is that we’re just both in it, together,” she says. “We know that there’s not really a break.”

So they carve out “alone time” for each other. He takes the kids grocery shopping on the weekends, and she picks one night per week to attend a networking event or happy hour.

Since her husband runs a summer sports camp, Carly makes sure to set expectations around other times of the year when she gets a break for some good old-fashioned self-care.

“Over-communicating that stuff is key,” she says, both literally and figuratively. An iPad in the kitchen is dedicated to their family calendar and Google reminders.

Dedicating one-on-one time for each kid is an ongoing challenge.

“I haven’t done as much of that as I would like to,” says Carly, as we compared stories of our toddlers (hers 2, mine 3) struggling from not getting as much attention as they’re used to when another baby enters the picture.

Women Helping Women Succeed

The topic of household division of labor is the subject of endless articles, books and mom groups on Facebook.

In fact, when Carly posted this photo of her husband holding her baby girl with one hand while running the Dyson with the other, it got 349 likes and 81 comments. She reflected in this Medium post on how this wouldn’t be as big of a deal if a mom was pictured in the same scene.

img_8993If you’re feeling the weight of the world on your shoulders, there’s no time like the present. Carly recommends tackling the issue “the sooner the better.”

“The longer you let it go, and just do it, that becomes the norm,” says Carly. “And then 5 or 10 years from now, you have this load of work that you’ve always done.”

To get the ball rolling, Carly and her husband made a list of all the things they’re each responsible for, many of which were surprises to each other.

“I think it’s something that couples should do,” she says. “Set aside time when you’re not absolutely not in a fight, to discuss what you do, what you enjoy doing, and what you don’t enjoy doing, and figure out who should do what.”

Tiffany Dufu takes this to another level in her book, Drop the Ball: Achieving More by Doing Less, emphasizing the importance of identifying our “highest and best use,” noting the things that only we can do and align with our values.

Even with a divide-and-conquer approach, there will be moments that push us all to our limits–calling for a dose of “this too shall pass” perspective.

“This isn’t forever and we’re going to miss this at some point,” says Carly.

Mama Maker: Suzanne of Mompowerment

Suzanne Brown wants to empower moms to create our own personal definition of “work life balance.” She’s a living example of how to design careers and family life around what matters to us individually, in each season of motherhood.

For her latest book, The Mompowerment Guide to Work-Life Balance: Insights from Working Moms on Balancing Career and Family, Suzanne spoke to more than 100 women to answer a simple yet daunting question, “how do you create the work life balance you want?”

“A lot of times, especially for professional women, they really just look at it as very black and white: either I’m in the workforce or I’m out of the workforce,” she says. “There is this area of grey.”

Suzanne dealt firsthand with the consequences of making assumptions about motherhood, while trying to keep up business as usual as a first-time mom.

“I was horribly misguided and I thought we could just kind of ‘tuck’ our son into our lives,” Suzanne says. “We could continue to travel the same way, have the same lifestyle, travel and network.”

Her son was born 10 weeks premature, with boundless energy and determination. She describes him as “a mover and shaker since the day he was born.”

After powering through the blur of her first year of working motherhood, Suzanne recalls looking in the mirror around her son’s birthday and thinking “what happened?!”

“I was in survival mode,” she says. “That was a wake up call. I wasn’t paying attention to my own needs or my own goals.”

Nearly three years later, her second baby arrived at 36 weeks, but she was in a better position to face the challenges of juggling a newborn, a “spirited” almost 3-year-old and research for her first book, Mompowerment: Insights from Professional Part-Time Working Moms Who Balance Career and Family.

“When we had our younger son, it was making sure that didn’t happen again,” she says. “Being able to go through that once was enough for me to say, okay, what do I need to put in place so that the second time around I’m much better equipped for what’s coming my way.”

“I had to make the moments count, but I also had to embrace the good stuff and keep it rolling,” she says. “I had to keep up the momentum because if it stalled out, I was afraid of what would happen.”

Once Suzanne realized how much of a precious commodity her energy was, she put herself in the drivers seat.

“I wanted to decide where I would pull my energy from,” she says. “I had to have a very honest conversation with myself to do that.”

She asked herself the same questions that now make up the backbone of her guide, which she says can lead to “creating what we need” for a career and family life that doesn’t constantly deplete our reserves.

How this Mompreneur Makes it Work

Now as an entrepreneur with a 7-year-old and 4.5-year-old, and two businesses, Suzanne says she has to allocate her time and energy very carefully or she will “literally getting nothing done.”

“I try to be very intentional with my time,” she says, describing how she preps for her day the night before–including articles she wants to read–so the next morning she can hit the ground running instead of wasting otherwise productive moments getting her bearings.

After reading The Mother’s Guide to Self-Renewal: How to Reclaim, Rejuvenate and Re-Balance Your Life, which helps moms “fill your cup,” Suzanne was inspired to start doing a self care check-in each morning, in the moments she takes to get out of bed, before diving into her email.

Her boys start school an hour and 20 minutes apart, so she uses that gap to spend some quality time outside with her youngest. After that, it’s time to get down to business.

“Once I drop off our younger son, my power hour starts,” Suzanne says. “It’s my time of the day to get my hardest, most challenging, most strategic work done.”

“If I don’t do anything else in the course of the day, I have accomplished that goal…whatever that thing is that’s going to move the needle in my business or my client’s business.”

“Mid-day is when I start to have my lull so that’s when I start to take calls or I might do volunteer stuff for the boys’ schools,” she says. “It’s also when I might do some of my social media that needs dedicated time.”

Suzanne picks up the boys at 2:30, when she switches back to “mommy mode.”

“That first interaction can make a huge difference with my boys,” she says, noting they each have their own disposition requiring a different style and energy level. She’ll listen to music accordingly on the way to pick up.

Despite her mastery of daily rituals, Suzanne is also a realist.

“Not every day is going to be a great day,” she says. “There are days where you’re going to say ‘today sucked’ and you know what? Who cares! Stick it in a box, understand why was today so bad; that doesn’t mean tomorrow has to be bad.”

“I’ve tried to instill this in my children as well,” she says.

Suzanne often tells her oldest, “you get to decide how today starts…you can leave the bad day in your bedroom. You have the power to shift what happens in the course of your day.”

“It’s a mindset shift for any of us being able to use what it is you know, to take it in a different direction,” she says.

Women Helping Women Succeed

I can’t help but think of Matrescence, when I reflect back on the refreshingly honest note that Suzanne ended our conversation with.

“It is highly unlikely that you will enjoy every season of motherhood and that is absolutely okay,” she says.

“We definitely don’t talk about that enough.”

“For some people, toddlerhood is magical and for others it’s nails on a chalkboard,” says Suzanne. “For some that newborn phase is absolutely delicious and for others it’s like ‘I can’t wait until I get through this. From one child to the next, it might change how you enjoy those seasons.”

“Toddlerhood for me is hands down the most challenging period.”

When a friend and former family therapist gave her this piece of advice, Suzanne no longer felt alone.

“Your tribe is unbelievably important and that can be a lot of different things,” she says. “It can be literally, your family, your friends, your neighbors, your colleagues…it can also be if you have a housekeeper, a mother’s helper, or you use whatever service to buy your groceries.

“The most important thing is to make it your own story,” says Suzanne. “Create what you personally need. Because people will dish out advice left and right; that’s just the reality of–not just when you become a working mother–but as you go from one stage to the next.”

She says it’s tempting to compare yourself with your friends, coworkers, siblings, neighbors and try to maintain the façade of having it all together.

“Figure out what it is you need to deal with that season and move onto the next,” Suzanne says.

“Take what you need, leave what you don’t, and adjust whatever it is that people give you, and make it work for your situation.”

Turning a New Leaf After Mat Leave

As I anticipate my return to work amidst Fall’s cooler mornings and cozy evenings, it feels like the closing of one chapter and starting of another–despite how taxing and complex the handoff may be.

I always feel a wave of nostalgia this time of year, especially since three years ago I became a mother for the first time–experiencing Matrescence firsthand–and one year ago when I learned I’d go through it for a second time.

Reflecting back on the baby and toddler milestones that whizzed past us over the course of the past four sleep-deprived months, I now feel a sense of pride of what ensued.

Here’s a typical “work week” by the numbers, as a temporary stay-at-home mom (and aspiring Chief Household Officer):

  • 14 hours of breastfeeding per week, typically every 2-3 hours around the clock
  • 45 ounces of pumped milk per week, typically while multitasking one-handed thanks to my pocket-size Spectra S9
  • About 15 bottle feedings per week from the aforementioned supply, plus more than 400 ounces of supplemental formula (until we got hit by silent reflux, nixing dairy)

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  • Nearly 1,000 diapers, from teeny-tiny Pampers Swaddlers to my favorite super-soft and sustainable Bambo Nature, where we grew up to size 3
  • Countless hours of eye contact and smiles, peanut butter and jelly sandwiches, cobbled-together dinners, and bedtime stories

All together, these helped double the size of our once 7-pounder, while his older brother started preschool and became a “threenager” before our eyes.

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I squeezed in self-care through the help of my village, technology and conversations with a group of Mama Makers & Shakers who appeared at the most clandestine times:

And then there are the memories that don’t have a number attached to them, but are immeasurable in the way they’ve brought our family closer.

Together, the four of us have continued to ride the rollercoaster of emotions that started when life caught us by surprise on the last day of May. Both boys keep us on our toes, but when the chaos settles, the sweetest moments are revealed.

While I’m still not sleeping, I don’t have a freezer stash, and I can’t tell you what the next six months will bring, I will embrace the unpredictability.

I won’t feel like I’ve stepped away from my career, but rather enhanced it by overcoming non-stop challenges over the last four months.

This time around, I won’t strive to be super mom, but will remind myself to stay present and do my best for the moment.

Mama Shaker: Katie, From SAHM to CHO

Katie Rössler believes that just because Betty Crocker-like domesticity doesn’t come naturally to most of us, we don’t have to feel defeated by it either. In fact, she’s elevated the role of stay-at-home-mom to “Chief Household Officer” using the same resources tapped by top executives and entrepreneurs to be purpose-driven and productive.

This was music to my ears as I suddenly found myself juggling two children and what felt like a million little puzzle pieces managing my home and family, every day of my sleep-deprived maternity leave. Even with divide-and-conquer parenting and a village of helpers, it’s easy to feel like you’re falling short with every half-completed task or interrupted intention.

“We lived in a small apartment but I had the hardest time keeping it up. Like, ‘what are we having for dinner?’ ‘I don’t know,'” says Katie about that moment so many of us have faced in new or recently expanded motherhood, when you realize the passing hours of your day are in control of you instead of the other way around.

“I didn’t go to school to figure all these things out,” she remembers thinking at the time. “What is wrong with me that I can’t clean a home while I sit next to my baby who sleeps a ton?”

Now with two kids, Katie has taken the reigns and designed her daily schedule around routines and rituals that minimize decision fatigue and maximize peace. Listening to her describe a typical morning revealed wisdom in every simplified step–whether you stay home with your kids 7 days a week, 2 days a week, or somewhere in between.

“We have the same thing every morning so that there’s no fight over ‘I want this, this or that.’ It is yogurt or milk and granola, those are your options,” she says about breakfast before her 4-year-old heads off to kindergarten (which is offered between 3-6 years of age in Germany).

“I do allow her to have the option to pick what she wants for a limited time, but if it takes more than 15 minutes then I get to pick,” Katie says about getting dressed. She even builds in a 15-minute buffer for putting shoes on.

“The mornings cannot be rushed, or you’re not parenting at your best,” she says. “If you’re kids are waking up later, my biggest tip is plan everything the night before. Go ahead and pack the bag, have the outfits picked out–yours and your kids.”

“The stress first thing in the morning sets the tone for the day.”

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Katie also meal-plans her dinners, repeats the same menu on Tuesdays and Thursdays, and avoids the temptation of lengthy Pinterest recipes. (Note: I started writing out menus for the week to help me better expand my 3-year-old’s horizons. It’s actually working!)

“I try to keep meals simple because two toddler girls tugging at your legs is just not worth a hot, huge meal,” she says. “Frankly, chicken cooks fast. Salmon cooks fast. There’s a lot of meals that we think we need to add all these things to and there’s a lot of stuff that cook fast and you’re done. Saute the veggies, you got it.”

Katie took inspiration from books like The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) and A Simplified Life: Tactical Tools for Intentional Living to master her own household and begin helping other moms do the same.

“It’s not about minimalism, but just simplifying so that I feel happy in my home, and happy with my routine, and happy with my family traditions–but in charge of them,” she says.

Katie’s currently reading up on time management with the help of Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time, and believes all these books aimed at entrepreneurs are actually more suited to moms than one might think.

“As moms we need to be reading these books,” says Katie. “These are the tips and tools we can be using.”

Women Helping Women Succeed

“I have a passion for helping people plan with purpose,” says Katie. This comes as no surprise since Katie is both a licensed counselor and grew up as a military brat. Every time her family was stationed in a new place, her mother would flip through the Yellow Pages to find kid-friendly places to go.

“I love researching things like that, probably because of her,” she says. “I know with my Masters and working with kids, the importance of routine for them. Because I didn’t used to be a routine person, I found the beauty in it.”

Katie offers a free, yet surprisingly thorough mini course with highly relatable videos to get you thinking about managing your household and family life in a different light.

And sometimes that’s all it takes: a different perspective. After talking to Katie, I picked out this goal-setting planner to manage my family’s calendar, spend a few minutes each morning and night reflecting on the day, and work towards achieving 90-day goals. I now feel like I’m accomplishing something on the most mundane days, even if it’s as simple as getting a nap or workout in while the baby is sleeping.

And while Katie’s full 45-day program is currently geared towards an international mix of full and partial stay-at-home-moms, next year she plans to expand it to moms who work full-time.

“It will take a Saturday or Sunday of sitting down for a couple of hours and really going, ‘What will our schedule look like?,’ add it to your calendar, have it printed out, and put it in your work calendar.”

Katie stays that having your “standard procedure” documented, including things you outsource as a working mom, will prevent those moments of panic when school calls saying your child is sick.

“Have you ever had that email inbox that just keeps going?” asks Katie, comparing the never ending mess that comes with raising children. “It’s just part of the job.”

As Katie points out, managing our families and our careers don’t have to be at odds. Her tips will sound surprisingly familiar to anyone who’s spent time “strategizing” for the next quarter–it’s just a matter of channeling all that professional prowess into our families and homes too.

“Why don’t we use some of the same practices we use in the workplace, like a morning meeting to get everybody together,” she says about the importance of regularly checking in as a family and as partners.

“As moms we don’t have to feel so lost,” says Katie. “We actually have all the tools and skills. We learn them in school, we learn them in the workplace–we just have to apply them differently.”

Mama Shaker: Amy from TendLab

One week from now, Amy Henderson will open the relief valve for a group of working mothers in the heart of San Francisco’s high-pressured tech scene, during a lunchtime “Career Moms” cohort that starts up September 5.

“We ask each mom to share one of the moments they’re most ashamed about in the confluence of their journey of working and parenting,” says Amy, CEO and co-founder of TendLab.

“There’s so much that happens when you become a new mom that feels isolating and shameful,” says Amy. “When you’re in a cohort of others who have either experienced, it or are experiencing it, it de-stigmatizes it and you realize you’re not alone.”

For Amy, her boiling point came when she lost nine pounds working 20 hours a day for two weeks on the #YesWeCode initiative to increase diversity in the tech sector.

She had brought along her husband, two kids and mother-in-law to New Orleans, because her exclusively-breastfed youngest refused to eat anything else. So the four hours of sleep she was squeezing in, weren’t entirely hers.

To top it off, she found out she was pregnant again a few weeks later, which would mean she’d soon have three kids under the age of four.

“I had always been really committed to my career,” said Amy. “It’s like the wheels fell off the bus.”

Amy’s moment of panic led to an epiphany, as she dialed up dozens of high-powered working moms to find out how they managed it all.

“What happened was this organic revelation that many of these moms had: ‘I’m performing better in my career because of my kids, not in spite of them,'” she says.

Amy soon learned that there was neuroscience to back it up. (You can read more about the important role of oxytocin here along with more of the wisdom gleaned from her findings.)

In a particularly impactful conversation with the original VP of HR for Twitter, Amy learned the same skills acquired in parenting “are the skills needed in the workplace of the future.”

“The light bulbs went off, the heavens opened up, and I was like okay!”

Amy had stumbled upon the catalyst for TendLab, and the woman who would become her future co-founder.

And so their mission became “to unlock the power and potential of parenthood in the workplace.”

In addition to the “Career Moms” cohort, which Amy believes “can actually be fuel for really positive transformation in our own lives and in our collective society,” TendLab also offers workshops, consulting and special events.

To learn about scholarships available for the 4-week cohort, leave a comment below or contact me directly.

In addition, you can read more about the neuroscience and career benefits of parenting–for actively engaged mothers and fathers alike–in articles Amy’s penned for Mother Magazine, Fast Company and Slate.

Mama Maker: Esther from Virtual Assistant Internship

When Esther uprooted her life to move her son to Bali, “a very healing place,” she found solace within a community of entrepreneurs and expats.

“To have to leave my husband was really, really horrible. To have to leave America was really, really scary,” she says, describing the moment she distanced herself and her son from her husband’s dangerous mental breakdown, which was triggered by multiple head traumas in the military.

“Even when my personal life was totally falling apart, even when emotionally I was a complete wreck, you just keep going anyway,” she says. “You just get up the next day and do it again.”

The village of support that surrounds her in Bali has simultaneously allowed Esther’s virtual assistant business to flourish, while changing her perspective towards moments of fear and self-doubt.

Esther recognizes that “when you do the stuff that’s hard and scary, that’s what takes you to the next level.”

“If I’m feeling like ‘I can’t do this, I don’t know what I’m doing’…I now know I’m going through something,” she says.

“I’m up-leveling.”

In four years, she’s helped 100 women do the same through Virtual Assistant Internship, which gives them the tools to start their own lucrative businesses from anywhere in the world.

“It’s a very tangible way of changing someone’s life,” she says.

Women Helping Women Succeed

Esther’s journey began as a working mom and military wife whose husband worked night shifts and could be deployed within a moment’s notice, leaving her feeling “depressed and sad and stressed” she says.

“It was so hard because I loved my job,” she says, describing her corporate role in software product management that required her to travel frequently.

“But I also love my family and my son, and I was watching him having to be taken care of by all these relatives all the time, and neither of us were ever around,” she says.

“I was crying in my hotel room one night and I was like ‘that’s it’,” says Esther. “I felt like God was saying ‘trust me, I have something better for you — this isn’t how it’s supposed to be.’ ”

“Women aren’t supposed to be stressed out all the time and not see their kids,” she added.

The next day she quit her job and began scouting out a virtual assistant gig that would give her the flexibility to work from home and set her own hours.

After six months on the job, Esther kept getting asked about how it works, so she began mentoring others around top tasks for online business owners, like content repurposing, light email, and calendar management.

“I don’t understand why no military wives, none of my friends, nobody knows about this. This is insane,” she recalls feeling at the time.

Fast forward six years and her community of graduates ranges from women in the military to local moms in Bali who’ve started their own virtual assistant businesses and agencies.

“It’s really like this tribe we’ve created of women that are all hiring, helping, and mentoring with each other,” she says.

“I literally save messages from them telling me ‘Thank you so much, you changed my life.'”

When self-doubt creeps back in, she reads the notes, stored in her phone, to remind her why she should keep going.

“I really feel like it’s my purpose.”

It Takes a Village

Bali makes it easy for Esther to create the kind of village that every working mom needs in order to thrive.

“It’s much more community oriented than in the States and I think that surprises people,” says Esther.

She lives in a shared villa and has staff that helps with her son, delivers freshly prepared meals, and drives him to school.

Between her neighbors and other Balinese women she’s be-friended, Esther says she has plenty of people she can call in a moment’s notice to help with her son.

“He goes to this amazing ex-pat school, Montessori style, so they do an international curriculum in English until about noon, and then in the afternoon they go on field trips,” she says. “They go to the beach, They go on hikes through the rice fields.”

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While her son’s at school, Esther works side-by-side with fellow female business owners who run agencies or are influencers in their own right.

They all “meet up and co-work together” in one of their villas, a cafe or a co-working space.

Even in such a gorgeous setting, Esther says it’s very tempting to work around the clock, so they’ll bring in a massage therapist or taking a painting class to get the creative juices flowing.

They often finish the day together at the beach or watching the sunset.

And while she and her husband are working on their marriage and figuring out living arrangements, the supportive community in Bali is hard to beat.

“It just feels like home now.”

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Whether Esther is teaching the next batch of virtual assistants how to grow their business or helping entrepreneurs create online course content that sells itself, she believes in the legacy that comes with building community.

“Nobody knows what they’re doing,” she says. “You think all your other mom friends have it together or that person on YouTube. Nope. We’re all just making it up as we go.”

“It’s not about you. It’s about the tribe you’re creating.”

Mama Maker: Rachel from ParentSpark

As a parenting coach and mother of three boys, Rachel Goldman Sklar is chock full of creative ways to overcome the day-to-day challenges of raising young kids.

Our conversation couldn’t have come at a better time, as my nearly 3-year-old is still adjusting to life with a sibling and we’re constantly negotiating meals, trips to the potty, and bedtime.

While we typically resort to bribery, Rachel suggests a “first, then” technique instead.

“Children are so routine oriented and appreciate the autonomy that goes along with following order,” she says, describing how you might say “first you brush your teeth, then we read a book” as a series of steps instead of dangling the story like a carrot.

“First, then” is just one example from ParentSpark — the “chat bot” Rachel built with a fellow parent, Guy Rom, who brings engineering chops from Facebook and PayPal.

In one hour of feeding my newborn with one hand and chatting with ParentSpark’s virtual host “Heather” with the other, I learned a handful of techniques–and the research behind them–to try out with our testy toddler.

While convenient, ParentSpark is also designed to be more interactive than a parenting book. It features digestible content for the 140-character generation of parents who may not have the option or interest to read a book or attend a workshop.

“Books don’t really support you in an ongoing way,” she said. “They’re not there to nag you. They’re not there to remind you. They’re not there to help you reflect on how to tweak things for your own family.”

Rachel and I discussed how parenting books can also make you feel like you’re doing something wrong if it doesn’t work or that you should have started sooner (like my experience reading the 3-day potty training book).

Helping Families Succeed

Rachel’s initial exposure to parenting wasn’t easy. Prior to coaching, she worked in social services with child abuse investigations. She left to start her own family, and then found herself needing the kind of support she now provides.

“When it came time for me to go back to work–which was kind of driven by the fact that my children were challenging and I needed a break–I went back and trained to be a parenting coach, knowing that I would get my own coaching,” she says.

Rachel figured if it went well, she would turn it into a practice.

“And that’s exactly what happened,” she says. “I began to love parenting, I went ahead and had another baby, and I started my own practice.”

Rachel draws inspiration from all of these experiences to create the content for ParentSpark, and pays close attention to what she hears back from users.

“Every morning I come in and read what people’s takeaways are…and it’s really touching,” she says.

“We really want feedback,” says Rachel. “Every mom who uses it can help the next generation of moms who use it, because we’ll improve it based on all of our user feedback.”

Ultimately, she’d like to bring ParentSpark full circle and reduce the incidence of child maltreatment, through government grants and partnerships with social workers.

How this Mompreneur Makes it Work

Rachel keeps it real, and that’s part of her appeal. She’s created mantras like “At Your Wit’s End” and “Me Time” on Rock Your Inner Mama: Guidance for Mindful Parents. She makes sure to carve out time for her and her husband too.

“We go to Burning Man every year. That’s our one week of being completely disengaged from parenting,” she says.

As for the other 358 days of the year, Rachel navigates the highs and lows of running a startup, while juggling three boys with her husband, and continuing her coaching practice.

Her mornings start off on a strong foot. She’s mastered the art of keeping everyone in bed until 8:00 a.m. during the summer, and 7:00 a.m. during the school year. And she relishes in the solitude of her commute.

But like many of us, “evenings are fraught with chaos and kids fighting and us getting frustrated with each other,” she says.

“Feeding children is the hardest part of parenting for us,” says Rachel, as she describes the limited diet of her three boys, and behavioral issues triggered by blood sugar and gluten.

In similar fashion to the suggestions Rachel shares in ParentSpark, she had an epiphany.

“I was going to hire somebody to watch the kids in the afternoon so I could cook dinner, then I realized I should hire someone to cook dinner so I can watch the kids.”

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At the end of the day, Rachel values the balance that ParentSpark has provided her.

“I have the kind of job that affords me tremendous flexibility,” she says. “I’m really, really lucky that I have a really good blend of work and parenting.”

Mama Shaker: Dr. Sharon Somekh of Raiseology

When her oldest daughter started middle school, pediatrician Sharon Somekh decided it was time to re-orient her career around what she loved most about her profession: working with parents.

In March, she left her practice and launched Raiseology, so she could build “more meaningful relationships” with parents virtually from her home office while being an “accountability partner” for her 11-year-old.

“I help anxious parents go from feeling like a deer in headlights to feeling like they can really do this… to the point where they can stop being so anxious about the day-to-day and really enjoy what they have in front of them–which is their kids.”

“We all love our kids and want what’s best for them,” she says.

Women Helping Women Succeed

As a mother of four daughters, ranging from 3 years and up, Sharon has personally navigated through multiple stages of working motherhood. For her, it was actually easier to get through 80 hour weeks as a resident when her first two were very young.

“One of my mentors said something to me that I’ve since told many, many moms,” says Sharon. “When your children are young is when you will feel better working more. A lot of moms think when their kids grow up, they’ll go back to work. You don’t realize that that’s when it’s hard to go back.”

She says feeling secure in your childcare arrangement and getting help are key to making it through the early years–I couldn’t agree more.

“Whether it’s emotional help, coaching help, physical help, outsourcing certain things you don’t enjoy doing at home–it will make your life much easier and it’s worth every investment in yourself to do that,” says Sharon.

Part of that support has come from moms who pitched in for preschool pick up and drop off. Her then 3-year-old started to notice and at one point told Sharon she wanted to be a stay-at-home mom when she grows up.

“Nothing hurts more than that,” she said. “But when she asked me ‘why do you work?’ I gave her a very honest answer. I think we underestimate what our kids understand and we need to have real conversations–that are age appropriate–with them.”

“Every mom has mom guilt,” she says. “They may have guilt about different things, but they still feel guilty.”

She says knowing your limitations benefits both you and your children.

“I think the example we set for our kids is really important. I like that they see that I’m a driven person and I value what I have to offer and think it’s important enough to put it out into the world.”

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How this Mompreneur Makes it Work

“If you’re asking how I manage four kids, I don’t,” Sharon says pointing to the independence that she’s fostered in each of her children.

She described a recent parent-teacher event where another mother she was volunteering with called her 11-year-old three times to make sure she was getting ready for school.

“I did not have a doubt in the world that my daughter was waiting for the school bus,” says Sharon.

Her 8-year-old makes her own lunch for school, and Sharon and her husband are currently training their 5-year-old to get herself dressed with the help of routines and checklists.

“It takes effort in the beginning, but it definitely has amazing payoff…and it’s great for the kids because one day they’re not going to be living in your house.”

You can learn more about Sharon’s “system of empowerment and independence” on her blog. In addition to her group program for parents of toddlers to school-age kids, she also consults parents of infants one-on-one, and she’s launching a podcast this summer.

Mama Maker: Christelle from Cooking with Kids and Wine

Christelle manages a team of business analysts at a systems integration firm, where she’s affectionately known as “mama bear.” Despite her technical role, a 90-minute commute, and the tightly packed schedule of a working mother, she’s found a way to cook dinner with her kids four nights a week.

“It’s not gourmet, it’s not something I’d serve at a restaurant, but it tastes good,” she says.

With her two sous chefs, Christelle manages to get dinner on the table between daycare pick-up at 6:00 p.m. and a bedtime routine that starts around 7:15 pm (and ends just after 8:00 pm with a glass of wine).

It was during her drive home one day that she came up with the idea to share some of her family recipes–old and new–by starting a blog, Cooking with Kids and Wine.

“Part of me is cooking. It’s definitely in my blood,” she says, describing the passion that sparked in her own childhood.

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“My grandmother and I used to love cooking together,” says Christelle. “My favorite cooking memories are with her. She was amazing at coming up with recipes and we just had so much fun together.”

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Christelle embraces the mess that comes along with bringing young children into the kitchen, and takes pride in blogging with photos that aren’t professionally styled. That doesn’t mean she shies away from complex recipes.

“My heritage is French, Irish and Mexican, so lots of different flavors.”

In fact, she recently recreated the French Financiers reminiscent of trips to patisseries in France while visiting her grandparents.

How this Mama Makes it Work

Her advice for parents who aspire to do the same?

“Introduce it as early as possible. I was giving my kids salmon and hummus when they were 10 months old.” (Much to the surprise of their daycare providers.)

Christelle counts Stuffed Squash among their staples, and often creates recipes based on what’s in the fridge.

“We don’t have hot dogs in the house,” she says. “I do have chicken nuggets in the freezer for desperate days, but they don’t think to ask for those things because it’s not offered to them.”

In her tips for bringing kids into the kitchen for the first time, Christelle recommends having all your ingredients handy and making a game out of it.

“I would have them smell the spices when I was cooking. They were always involved, and I think that’s part of why they enjoy it,” she says.

She also gives her kids the space to decide when they want to join her in the kitchen, and admits “sometimes they’re not in the mood to help.”

Christelle blogged about a recent weeknight when her daughter helped pull together Sloppy Joe-Styled Sausage and Peppers, complete with freshly picked basil, while her son opted to play with legos instead.

When I asked if she sees her kids developing their own passion for cooking, she said it’s too soon to tell. For now, she’ll enjoy creating those memories that would otherwise be elusive on busy weeknights.

“There are times when they ask to cook with me and that makes my heart happy.”

Mama Shaker: Jennifer Sydeski Hurd

While conferences and after-hours networking play such a big role in start-up life, toddler mom Jennifer didn’t want to make the trade-off. So she set out to weave motherhood and entrepreneurship together, by asking a long overdue question.

Why not offer childcare at events?

“I sat in the very back and waited until all the biology-related questions had come up,” she says, describing how she got up the courage to pose the question, with her kid in tow, in front of an audience of conference attendees.

“The person I asked it directly to was like ‘uh, I’m not really sure,’ but the person next to her was like ‘yes please!'”

“It was really helpful to have a person in leadership drop in and say this is important to someone else too.”

As an adjunct professor of technology, juggling her son between daycare, grandparents and babysitters, Jennifer’s start-up “Connect Wolf” is driven by her desire to “know where he is and if his heart is beating.”

“Not only are moms interested in this for personal use, they’d like to see it in various businesses where they take their children,” she says, while at the same time “they’d really like it not to feel like they’re lo-jacking their baby.”

Together with her co-founder, she’s found “really great workshops and seminars by experienced entrepreneurs in the same area that can really help you take your idea and refine it.”

For Jennifer, being in a highly specialized wearables space, “it’s really important to do all those things to be competitive when you’re looking for money for development.”

It Takes a Village

Jennifer’s husband travels during the week, so she’s responsible for piecing together childcare for her son, in between her commitments at the University and with her start-up.

“Even in my more flexible situation, it means picking him up by 5:30 and then getting him to a sitter’s, and then running out the door to get somewhere by 6:00.”

The same rush happens before and after events, despite the fact that “those minutes are important for making connections and understanding what’s going on,” according to Jennifer, who knows she’s not alone in the struggle.

“As I’m running out the door at the end of something, and everyone else is getting their cheap wine and snacks, I see three other people running down the steps.”

Jennifer and her 3-year-old understandably “don’t want to be separated when we’ve been separated all day,” so having time in the car together traveling to and from the event is priceless.

Then there’s the toll it takes on her wallet.

“I’m looking at hundreds of extra dollars a month and thousands of dollars a year beyond his standard $14,000 a year in childcare.”

In her pursuit to remove these barriers, Jennifer has started connecting local event organizers with Flexable, a Pittsburgh-based provider of certified “pop-up childcare” founded by mompreneurs Jessica Strong and Priya Amin (author of Make the Leap: A Guide to Reaching Your Goals).

“People are receptive to it when it’s brought to their attention,” she says. “I think it’s just a matter of getting it to be a thought during budgeting and planning.”

Helping Women Succeed

“A lot of this comes down to awareness that this is a hurdle for women entering entrepreneurship,” says Jennifer.

“I’ve actually had really good luck talking to 24-year-old guys that just got out of school. People who are entering the workforce right now have been taught about inclusiveness and how important it is to find the problems.”

She believes solving the childcare conundrum for start-ups can also benefit corporate culture, and “that leap where we see so many people falling off between middle management and executive leadership, where there’s such under-representation of women.”

In academia, the topic has been explored in a recent paper by the Working Group of Mothers in Science and in Mary Ann Mason’s book Do Babies Matter?: Gender and Family in the Ivory Tower.

“I’m really excited to see more of this done and surprised that I’m the person who’s like ‘excuse me’ tapping on their shoulders.”