Why Breaking All the Rules is Best for the Moment

While I’ve become accustomed to my weekend ritual of writing about a Mama Maker or Mama Shaker during nap time, this was one of those weekends where life had other plans — in the best way possible.

Life with our 2.5 year old is giving us the full colors of the rainbow. One minute he’s falling into a puddle of tears and resistance, the next he’s all hugs and I love you’s. It is both the hardest time and the most wonderful time, all in one.

I started the weekend with full determination to psych myself up for potty training. But after reading one book that felt like too much pressure, and another that felt just right, we carved out our own little rhythm.

After a little bit of potty talk over coffee and lego videos, we continued on with our Saturday morning music class, complete with full drum set encore, and walk to the grocery store afterwards. Inside, the ordinary became the extraordinary in the eyes of my fire truck-loving toddler.

We spotted three “real life firefighters” who my son admired from a couple of feet away. They pointed out that his yellow rain boots were the same color as their truck outside, and he lit up with anticipation. Afterwards, one of the firefighters chased after us to hand my son a sticker. Day officially made.

The rest of the day consisted of mutual naps, lots of potty “reminders,” bribery, and hovering near tile and hardwood. My germaphobe self had to confront the realities of a very natural thing in the eyes of a curious toddler. We put in a few good hours of practice, and then ultimately gave ourselves “the night off,” breaking all the rules of potty training books.

(Here are the Potty Training Essentials that helped us through it.)

Dinner out as the three of us felt extra special, even though it ran a lot later than we intended. Seeing your toddler through the eyes of admiring strangers saying how well behaved he is definitely made us feel like there’s light at the end of this very tiring tunnel.

Mac & cheese, french fries and cheeseburgers never tasted so good after 8 p.m. We were treated to our own live performance on the ride home, as my son sang B-I-N-G-O and Itsy Bitsy Spider at an hour that would normally be reserved for bedtime.

My third trimester’s sleep was not surprisingly interrupted and I lay awake thinking about the logistics of the road ahead with our new baby. It feels like his older brother is well aware of his impending independence by putting on his own pants for the first time or climbing up on a step stool to help himself to a banana.

Our little firecracker continued on with his showering of affection and big boy behavior at my parents’ house, and told us all how he loved us over his second or third peanut butter and jelly sandwich of the day.

I felt pampered myself by resting my growing belly while listening to inspiring sound bites from a future Mama Shaker, getting a surprise Facetime call from my college besties and their babies, followed by a sunny patio visit with two of my longest-running local girlfriends.

The weekend wrapped with a quick walk with my overly fluffy labradoodle in pre-sunset light, more hugs from my energetic toddler for myself and the baby, and a cobbling together of dinner amidst the chaos of a very messy house. Knowing full well that tomorrow morning I will get back on the train, and have a moment of working mama independence, I wanted to soak up all that life.

Mama Maker: Sascha from Mamava

Finding a place to pump while out in public, or at work, is something Sascha Mayer, co-founder and CEO of Mamava, doesn’t want moms to have to worry about.

Since 2013, Sascha and her co-founder Christine Dodson have equipped stadiums, airports, schools, government buildings and other workplaces all over the United States with private pods for breastfeeding mothers.

You can see for yourself by downloading the Mamava mobile app to find nearby locations, as well as other public mothers’ rooms vetted by user ratings and reviews. (From a quick search in my neighborhood, I found more than a handful of options within a 5-mile radius. I see more outings in my breastfeeding future!)

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While building their own families, the two mompreneurs incubated Mamava at a design agency in Burlington, Vt. At the time, they traveled for work frequently, which meant “pumping in restrooms, closets and even the backseats of clients’ cars.”

From the beginning, Mamava has focused on sustainability as a certified B-corporation. It’s demonstrated both in the way they design and manufacture their American-made products, as well as their outlook on the role breastfeeding plays in a cleaner planet.

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“Sustainability to us means empowering every woman with the opportunity to breastfeed if she desires to do so,” says Sascha.

“In addition to its health benefits, breastfeeding eliminates any need for packaging and shipping that formula requires. It’s a zero-waste solution, and one that can help reduce the prevalence of many illnesses and health conditions, which results in lower health care costs.”

Women Helping Women Succeed

Inspired by this New York Times article, Sascha and Christine are working hard to remove any barriers to breastfeeding in the workplace by taking to the halls of the Nation’s Capitol, the tech-spotting Consumer Electronics Show, and everywhere in between.

“We are really focused on our mission which is about changing the culture of breastfeeding by helping make it an accessible choice for all mothers,” says Sascha.

The pop culture shift is is starting to show, with recent photos of breastfeeding celebrities and political candidates going viral.

“A major milestone for us would be to have breastfeeding rates increase from 81% of new mothers to 90% by the end of this decade,” she says.

“In the months and years ahead we are bringing other tools and products to market that will make it easier for moms to reach their breastfeeding goals, and for facilities and employees to support them,” she says.

Just last week, they officially launched the Mamava Mini, designed for workplaces that need a compact solution that retains the privacy of their original suite and adds additional productivity features, like a laptop desk.

“We also hope to be able to bring the brand and our solutions to international markets in the near future.”

How This Mompreneur Makes it Work

“My mantra is that perfection is the enemy of progress – whether at work or at home,” says Sascha. “Sometimes good enough, is good enough.”

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“I have a wonderful supportive husband who takes on more than half of the childrearing, and believes in my company’s mission as much as I do,” she says.

Now that Sascha’s kids are getting older, she values their growing independence and recommends other moms “encourage their children to take on responsibility.”

“It can be painful when they make mistakes, but eventually they learn and are empowered by their accomplishments,” she says.

It’s something to look forward to for those of us still in the infant to toddler stages!

Speaking of which, if you’re a mom-to-be trying to solve the problem of where to pump in the office when you return from maternity leave, Mamava’s team offers the following tips:

  • Create a transition plan with your employer before you head out for maternity leave
  • In the transition plan, include your plans to pump at work and that you will need access to pumping accommodations upon your return
  • Check the laws and make sure your employer knows how to comply with them
  • Rally with other women in your workplace to request a Mamava lounge, as many other moms have done!

For help choosing a pump and other accessories, check out another “Mama Maker” with similar goals for making breastfeeding more accessible: Jennifer Jordan from Aeroflow Healthcare.

Mama Maker: Elizabeth from Vacay Style

When I first came across Elizabeth, she was honeymooning on a 38-foot catamaran in the pre-Instagram, pre-GoPro era. My husband stumbled across the Hynes Honeymoon sailing blog, and we read all the way through their 18-month cross-Pacific sailing chronicles in a couple of nights.

Fast forward 10 years later, and back on Northern California soil, Elizabeth has raised three young boys and built an American-made apparel business inspired by her travels.

In 2015 she jumped ship from her corporate job and launched Vacay Style, a nautically inspired capsule wardrobe collection for fashionable (yet practical) seafarers. She’s been enjoying a more fluid schedule ever since.

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“Since I work for myself and do not have a commute, I can easily walk my young children to school in the morning and volunteer every so often in the classroom,” she says.

“It is a luxury that I really appreciate after working for a big corporation in the City for many years. I actually think the ‘all in’ or ‘you’re out’ mentality of today’s workplace is unfortunate and unfair.”

How Motherhood Inspired a Business

“I have always wanted to have my own business and quite frankly (for a lot of the reasons I already talked about) I got over working for a big corporation,” Elizabeth says.

“In addition, I love actually doing the design, sourcing, marketing, etc — not managing other people to do it,” she says.

Like so many of the mompreneurs I’ve met, Elizabeth rekindled her creativity by building her wardrobe collection from the ground up and staying hands on.

“As you move up the ladder, it all becomes having a team of people. I just want to be the one creating, not managing.”

Because each Vacay Style piece will be worn frequently in rotation, Elizabeth keeps the manufacturing local so she can personally ensure the quality of every garment that’s made.

“I hand select every fabric and road test every style before putting it on the site. Everything is manufactured at an ethical factory in San Francisco and made in travel-friendly fabrications.”

Elizabeth knows firsthand what women need while traveling — whether that’s from her sailing adventures, or her experience in merchandising.

“Packing is horrible and planning outfits is really difficult for some people. I love pulling together these capsule wardrobes that create 15 outfits from 5 items.”

“When I get a thank you email or a 5-star review, I know I have really helped that woman have an amazing vacation.”

How This Mompreneur Makes it Work

“I have an amazing husband and a multitasking full-time nanny. We all work together and share the load,” says Elizabeth.

“Often my nanny will do other types of household things for me so I can do the good stuff — hang out with my kids!”

She acknowledges how fortunate she is to have this support, and wants to pay it forward to her future “Dream Team” as she calls it.

“I hope one day to bring more parents on my team who have a lot to contribute but want more of a work-life balance than typical corporate America is willing to offer,” says Elizabeth.

Women Helping Women Succeed

Her advice to aspiring mompreneurs who also have big dreams, but don’t know how to start?

“Go for it! But, don’t expect to make money right away. It takes time to build a business.”

Elizabeth takes the waves of entrepreneurship in stride — a lesson that comes pretty quickly with the constant swells of sailing and motherhood.

“I have high expectations for Vacay but it has been a roller coaster ride of ups and downs. However, if you do it for the right reasons there is no failure,” she says.

“Not trying is the failure in my mind.”

Elizabeth and her family share a spirit of adventure, and there’s plenty more to come –on both land and sea — in their future.

Mama Shaker: Lori from Mindful Return

Every mom knows what it’s like to find herself at the brink. For Lori Mihalich-Levin, those feelings of overwhelm multiplied after her second child was born, “at that moment of desperation where one child plus one child felt like 85 children.”

“I was sitting on the kitchen floor crying many nights because I just didn’t know how I was going to hold everything together.”

“I was a wreck. It was really at that point when I realized I needed to build in some moments of intentionality,” she says.

After discovering Abundant Mama, which helps mothers focus on abundance instead of overwhelm, Lori “came out on the other side feeling so much better.”

“I had tools for focusing on gratitude and abundance, I had a community from moms all over who understood I couldn’t get the Cheerios off the kitchen floor and that was okay,” she says.

She noticed that there were programs for everything from birth plans to baby massage, but not how to plan for your maternity leave and return in a way that felt empowered, “like you weren’t going to go off the rails.”

Lori was inspired to fill this gap for new moms “who are just trying to get out the door to work.”

Women Helping Women Succeed

As a lawyer by day, Lori burned the midnight oil creating Mindful Return, a 4-week cohort-based program to help new moms plan for working motherhood, that’s flexible enough for any schedule.

“A lot of moms are in the course while they’re feeding their baby at 3 ‘o clock in the morning.”

  • Week 1 is about a mindful mindset for returning.
  • Week 2 is all about the logistics (“pumping, not pumping, putting food on your own table, negotiating flexibility, dealing with sick days, snow days and the unexpected”).
  • Week 3 is about how to view your maternity leave as a leadership opportunity (this particular topic has me intrigued!)
  • Week 4 is all about staying in a community and not isolating yourself.

“It’s so important to stay connected to other new moms and share in all the struggles.”

Lori partnered with a Mindful Return alum to create an artistic reminder of all the skills that working moms gain — something that we can never hear enough.

I spoke with another one of Lori’s students, who says she feels “more prepared, confident, and excited for this new chapter of my family’s journey.”

“As a first-time mother, the prospect of returning to work after maternity leave was both daunting and exhilarating,” says Jen. “The content of the course and the opportunity to connect with like-minded mamas going through similar experiences really helped ground me and helped me feel more prepared to re-enter the workforce.”

“I start work tomorrow and I am grateful for the community Lori created, and for the lessons learned,” she says.

Note: I’m not the only second-timer to find all this proactivity to be intriguing, after fumbling a bit the first time through.

“Some women didn’t have the best return the first time, and they want it to go better the second time.”

Mindful Return is not limited to first-time moms, or even just moms at all.

In fact, Lori recently launched a paternity leave course to help address the stigma that many dads face about asking to take time off.

“I really, truly believe that we all succeed when both men and women are engaged in the very early days of childcare and child-rearing.”

“Comparison is the thief of joy. If I’m looking around at my colleagues at 4:30 when I’m heading out of the office and thinking, ‘oh my gosh, what are they thinking of me?…”

“No, I need to worry about my plan, my life and what’s right for my family.”

Asking For It

Through the growth of Mindful Return and Lori’s family’s need for a more flexible schedule, she’s become a living example of how to create a “career portfolio” that works for you.

“I think we often have a lot more power than we think we do.”

While interviewing for a new role, Lori first presented herself as a candidate for counsel, instead of a partner (one level above), because she desired a 60 percent schedule.

“Then at some point, I said ‘no, I think I should be a partner at this law firm on a 60 percent schedule,’ and most of the firms that I was interviewing with said, ‘okay, sure, fine.'”

Her natural reaction was, “if it was going to be fine, why didn’t anyone say ‘you can be a partner’?”

“Because nobody is going to say it. If you don’t ask for something, people aren’t just going to offer it up to you,” she says.

Lori recalls another example where a mom who took her course was terrified to meet with her boss during maternity leave, to ask if she could switch to an 8-4 schedule (instead of 9-5) so she could have more time with her baby after work.

Her boss was so relieved that she wasn’t there to announce her resignation, she quickly realized she had “lost all this sleep over asking for this silly thing.”

“You never know until you ask,” says Lori.

So where to begin?

“Dare to dream about what might be possible in your world. Sit down and journal about it, exploring all your different options and trying to figure out what would be best for you,” she says.

“Then break the dream up into bite-size pieces and go after one of those pieces.”

Lori recommends starting by proposing a trial period for a flexible arrangement. In her experience, it often works out just fine.

“I attend to my legal clients’ needs whenever they happen, but I don’t have to be in one specific place at any particular, given time. So it allows for some flexibility in weaving together those two worlds,” she says.

How This Mompreneur Makes it Work

Lori builds moments into her daily routine very intentionally, along with mantras like “I am enough.”

“I think ‘enoughness’ is a huge problem in new parenthood. Because there’s never enough of anything,” she says.

Every morning, evening and sometimes on the way to work, she “carves out times of pause.”

Before the kids wake up, this includes:

  • Writing in a gratitude journal
  • 10-15 minute yoga practice

Between 7:00 – 9:30 a.m it’s a typical morning:

  • Her husband makes breakfast
  • Everyone gets dressed and off to school
  • She hops on the metro to get into the office

After work:

  • At 4:30 she hops on the metro
  • She picks up her kids with her husband
  • They alternate who makes dinner
  • She has “Thomas & Friends” playtime with her kids
  • Then it’s bath and bedtime

Her evenings after the kids go to bed, include:

  • Working on Mindful Return for a couple of hours
  • Gratitude journaling
  • Meditation

“You have to be patient with yourself. Know that each incremental step matters.”

“You can really make an impact, and be a leader, and start something amazing with a lot of baby steps,” says Lori.

Mama Shaker: Jennifer Jordan, Aeroflow Healthcare

When Jennifer Jordan returned from maternity leave back to her business development role at Aeroflow Healthcare, she set a goal to continue breastfeeding for the remaining eight months of her son’s first year.

Realizing that “being a mother made me the subject matter expert,” Jennifer identified an opportunity to create a new division at Aeroflow to make it easier for women to meet their own breastfeeding goals.

“Luck, opportunity and hard work came together,” she says. And in 2013, Jennifer became director of Mom and Baby at Aeroflow Healthcare.

While pumping is a non-negotiable for any mom returning to the workplace, the Aeroflow Breastpumps team is on a mission to make it accessible — and reimbursable — for more women in all walks of life.

Only the Best for Baby

Jennifer’s team searches for quality breast pump manufacturers to partner with, like Medela whose products are manufactured in the United States, Canada and Switzerland, and packaged in the U.S.

During my first pregnancy, I chose Medela’s Pump in Style since it got the highest reviews and the bottles were BPA-free. I rigged it with a portable battery to make pumping on-the-go somewhat easier, sported a poncho or nursing cover, and carried my precious cargo around in an insulated lunch bag and cooler.

This time around, I may opt for the Sonata, Medela’s first smart pump, since it’s designed to be quieter, and comes with a portable battery and mobile app. I’m also excited to add the much more discreet Freemie hands-free pumping to the mix, and perhaps a sleeker-looking Petunia Pickle Bottom Tote too.

How This Mama Makes it Work

Jennifer believes as mothers that we’re our greatest critic, and proudly describes herself as “perfectly imperfect.”

By finding a way to channel her passion at Aeroflow, she’s also discovered the formula to being the best mom and wife she can.

“I’m a better mother because I work,” she says, encouraging moms to embrace whatever balance is right for them.

For Jennifer, that means a daily ritual with her son on the drive to school every morning. They have what she calls “our special time together” to talk and prepare for the day.

Women Helping Women Succeed

Jennifer’s advice for other entrepreneurial moms is to trust your instincts, live your truth and your passion, and surround yourself with powerful women you can learn from.

“Put 100 percent into each and every moment,” she says.

How Working Moms Find Inspiration in Hard Times

When the going gets tough, working moms get going. If you’re feeling saddened or discouraged by the wake of the recent hurricanes, wildfires or earthquakes, just read the Twitter feed of mama mogul Bethenny Frankel. You’ll see a woman on a mission, filling up private jets and cargo ships to get supplies straight into the hands of victims.

As of mid-October, Bethenny’s B Strong organization has raised more than $4 million in in-kind donations for Puerto Rico and she’s now reaching out to companies, celebrities and citizens alike to help pool together more than $50 million in donations.

Bethenny’s a lifelong entrepreneur who was driven to create her own success after a difficult upbringing. You can read more about her journey in A Place of Yes: 10 Rules for Getting Everything You Want Out of Life.

Fellow “Celebrity Apprentice” alumna Nely Galan has demonstrated the same boundless determination. Building her own fortune as a Cuban immigrant taught her lessons that perfectly capture the spirit of the mompreneur stories that follow:

I’ve added her book,  Self Made: Becoming Empowered, Self-Reliant, and Rich in Every Way to my reading list, and encourage you to do the same.

From personal struggle to a more flexible business

“I was sitting in ICU with my mother, who I almost lost the night before, and I knew I needed to be available to her when she was well enough to come home,” says Paula, who fits the definition of “Sandwich Generation,” caring for children and aging parents simultaneously.

As a personal concierge by day, Paula came up with the idea to create a service to help save busy professionals time by curating personalized gift boxes for special occasions. She “scratched out a rough business plan, started researching vendors and took the leap” to launch Ceh~Flora Gift Co.

Paula’s typical clients are busy working women, many of whom are moms as well. She’s raising 3- and 5-year-old “little divas” who she hopes to inspire to be “lady bosses of tomorrow.”

“I work while they’re at school. I set an agenda of 3-5 items I need to accomplish,” Paula says. “Whatever doesn’t get done before my oldest gets home moves to the top of the next day’s agenda.”

Gaining perspective and finding your voice

“Last year I was diagnosed with breast cancer, it totally pulled the rug out from under our feet,” says Sarah, a “proud mumpreneur of two.”

“It made me realise that life is precious and it goes way too fast. That nothing is more important than spending time with those we love. It taught me to slow down and made me want to help others do the same,” says Sarah.

“I’d finally found the topic for my blog and so A Simple and Contented Life was born.”

For Sarah, it’s the relationships with her husband, parents and siblings that nurture her.

“My husband is my biggest support,” she says. “He works from home too so we share the workload when it comes to housework and school runs etc. As a family we’re very close, our parents and siblings are an amazing support and we all help one another out whenever we can. I have a great network of mum friends too!”

Sarah has a plan in place to build her blog in a way that doesn’t take away from quality family time:

“My youngest is at school, so I usually work between 9 a.m. and 3 p.m,” she says. “I try to get up at 5:30 a.m. to get an hour of writing in each day before everyone else gets up… but I don’t always manage it! I’ll sometimes work in the evening too. I sit on the sofa with my laptop whilst watching box sets on Netflix with my Hubby.”

“Friday nights and weekends are reserved for family time so there’s no working unless absolutely necessary.”

If these mamas can make lemonade out of lemons, so can the rest of us!

This is the latest post in a series on how working moms are building and leading companies.

 

Multigenerational Moments with Sesame Street

I sense that the comforting presence of this wholesome classic in our house is coming to an end. Cars and trucks have replaced Elmo and Cookie Monster, much to my chagrin.

I’ll mourn the cleverly named spoofs like Orange is the New Snack, House of Bricks, and The Spy Who Loved Cookies. I’ll miss seeing how gracefully Gordon and Maria have aged, and Barkley making a comeback.

 

Through Amazon Video or HBO Streaming you can watch episodes going all the way back more than forty seasons. I was hit by a major dose of deja vu seeing Grover dance in a disco and a little girl with pigtails and knee socks playing jacks in the Burroughs.

While I’m a little sad this chapter may be over, I’m so glad I got to share it through a second set of eyes.

Having a Moment at High Hand Nursery

After hearing great things about High Hand Nursery, we decided to go pick up plants as a family. What a nice surprise it turned out to be!

Essentially a toddler paradise, the nursery offers plenty of space to roam free (supervised) among plants and trees. 


Unlike other shopping experiences, I didn’t have to worry about small hands constantly pulling things off shelves. 


They also have a cafe, which I look forward to exploring next time around, and an indoor market with antiques.

Pushing the cart (with daddy and doggy) is icing on the cake!

If you live in the Sacramento area or head to Tahoe often, High Hand Nursery is right off highway 80 in Loomis.

(And if you don’t, consider exploring the nurseries in your area with your littles in tow.)